A step by step guide to building a targeted audience of followers on Twitter. Twitter Community Builder Guide, provides a step by step guide how to create a Twitter presence and exponentially build a network of followers to promote your products or services.

1. Cybergenica
purpose driven
Twitter Community
internet marketing Builder Guide
By Daniel St.Pierre
01
The Cybergenica Company
Based in Tampa, FL
PH: (727) 674-5681
www.cybergenica.com

2. Cybergenica
purpose driven
Twitter Community
internet marketing Builder Guide
By Daniel St.Pierre
EXECUTIVE SUMMARY
Twitter is a social networking tool host to millions of members worldwide, a
willing permission based audience for you to capitalize on. This document
provides a step by step guide how to create a Twitter presence and expo-
nentially build a network of followers to promote your products or services.
Twitter Community Builder Guide
A proven system that builds a targeted network of Twitter followers.
The first step in building a Twitter network of followers involves establishing a plan or
a goal for your network endeavor.
In most cases the ultimate goal for establishing and expanding a social network of
Twitter followers is revenue or awareness driven. If this is the case, make sure you
have links ready to share. These can be product, services, affiliate or any other web
based link you plan on using as your network expands and, once it has reach optimal
potential.
Once you have assembled a list of links from which you plan on generating revenue
or awareness you are ready for the first step: create a Twitter account.
In lieu of the fact your goal is to build a large network of Twitter followers it is essen-
tial you create a username not only relevant to your industry, but your Twitter user-
name or “handle” should be considered a brand name.
Examples of successful Twitter handles would be:
> Full name (BozoTheClown)
> Engaging Name Variant (CompleteBozo)
> Name and Industry Combination (CircusClown)
> Name and Company Combination (BarnunAndBaileyBozo)
> Name and Relevant Add-on (TwitterBozo)
02
The Cybergenica Company
Based in Tampa, FL
PH: (727) 674-5681
www.cybergenica.com

3. Cybergenica
purpose driven
Twitter Community
internet marketing Builder Guide
By Daniel St.Pierre
Twitter handles should not be taken lightly. Handles should not contain numbers, be
randomly selected, use underscore or be made to imitate someone famous.
Step 2: Update your Twitter Profile
Your Profile is Key to Your Twitter Success
Your Twitter profile is to be compared to a business card where relevant information
about you can be found. To maximize exposure your Twitter profile must feature as
much information about you or your industry as possible.
Your Twitter profile must also include your photo,
or an engaging, legally acquired photograph
reflective of the personality you plan on
displaying in your tweets, to your Twitter
followers.
Your profile’s Bio should include as many
keywords relevant to your industry or areas of
interest since Twitter Bios are used by Twitter
members when searching for followers.
While your Bio will not be the main source of followers
it will significantly impact potential followers’ decision making process.
Your profile should feature a link to your web site’s homepage or link to a product,
service, affiliate or other web site relevant to your goal.
To sample an effective Twitter profile page visit the link below:
http://twitter.com/cybergenica
03
The Cybergenica Company
Based in Tampa, FL
PH: (727) 674-5681
www.cybergenica.com

4. Cybergenica
purpose driven
Twitter Community
internet marketing Builder Guide
By Daniel St.Pierre
Step 3: Immediately Start Tweeting
Tweet Before You Follow
Before you start looking for people to follow you need to establish a timeline and
start tweeting. Your first tweets should be amicable and introductory, for example:
> Typing my first tweet... Why am-I nervous?
> Finally joined Twitter, excited about being part of this social network.
> Sitting at my computer, tweeting for the first time.
Throughout the rest of day 1 you must continue to tweet in an effort to populate
your Twitter timeline. This timeline will be visited by countless potential followers in
the days/weeks ahead therefor it is imperative for some sort of content to be found
in your timeline.
Other manual tweet you should consider throughout day 1 include what you are ac-
tually doing, re-tweets or links to things of interest. All links should be shortened to
allow for personalization. Visit http://www.tinyurl.com to shorten links.
Here are good examples of tweet featuring links:
> Reading this motivational white paper http://tinyurl.com/nlzzwq
> Working on my book, listening to http://tinyurl.com/pk3wgo
> Watching FREE movies on Netflix http://tinyurl.com/muhg23
Avoid affiliate links, for example of tweets featuring links:
> Check out http://click.linksynergy.com/fs-bin/click?id=8STcsRLxZKQ&off
erid=135505.10000400&type=4&subid=0
> Watch free movies http://click.linksynergy.com/fs-bin/click?id=8STcsRLxZKQ
&offerid=135505.10000400&type=4&subid=0
04
The Cybergenica Company
Based in Tampa, FL
PH: (727) 674-5681
www.cybergenica.com

5. Cybergenica
purpose driven
Twitter Community
internet marketing Builder Guide
By Daniel St.Pierre
Step 4: Create Tweet Later Account
Sends out Direct Messages to People Who Follow You
Among the many features offered by Tweet Later, the best one is free. Tweet Later
allows you to setup a single or numerous Twitter accounts to automatically send di-
rect messages to every person who chooses to follow you on Twitter.
http://www.tweetlater.com
Twitter’s direct messages or “DM” feature are a perfect opportunity for you to pro-
mote your products, services, affiliate links or to raise awareness to any web link in
tune with your goal.
To setup the auto DM feature on Tweet Later simply create an account, then:
1. From the main window, under the “My Accounts” menu on
the right hand side, select “Accounts”.
2. From the sub-menu select “Add Account”
3. Select Twitter from the list or available accounts
4. Enter your Twitter username and password
5. Check the “Auto Welcome” feature
6. Type in your DM message, include at least one link
7. Check the “Auto Unfollow” box
8. Click the “Save” button
Within 8 hours Tweet Later will automatically send your
DMs to everyone who follows you from this point on
without any further action on your part.
Tweet Later cycles through every 8 hours or according to the frequency
allowed by the Twitter API.
05
The Cybergenica Company
Based in Tampa, FL
PH: (727) 674-5681
www.cybergenica.com

6. Cybergenica
purpose driven
Twitter Community
internet marketing Builder Guide
By Daniel St.Pierre
Step 5: Create Tweet Spinner Account
Send out up to 25 Scheduled Tweets at a Time, Over Time
Another impressive free web based Twitter tool is Tween Spinner which allows for,
among other things, to schedule tweets according to pre-determined time intervals.
http://www.twitterspinner.com
Tweet Spinner features “smart tweets” which include tweet
variation according to lists of variables. This feature should
be implemented by advanced users only. Once you have
setup an account add up to 25 tweets remembering each
tweet should be no more than 140 characters.
Save your schedule to run at 2.7 hour intervals which should
take about 3 days to cycle through thereby populating your Twitter
timeline accordingly. Tweets should be engaging and informative but not time rele-
vant since you do not control the tweet selection or the exact time each tweet will be
served through Twitter. At least half your Tweet Spinner tweets should feature links
to your products, services or affiliates.
Step 6: Create Cybergenica Account
Follow up to 500 Targeted People per Day
Now that you have established a Twitter account, setup an auto-responder that will
send out direct messages to everyone who follows you and scheduled automated
tweets for the next few days, it’s time to gain an audience.
There are numerous ways to gain followers, among those one of the most effective
is the mass follow feature offered to Cybergenica members. While membership to
Cybergenica is free, the value of its automated mass follow feature is priceless.
06
The Cybergenica Company
Based in Tampa, FL
PH: (727) 674-5681
www.cybergenica.com

7. Cybergenica
purpose driven
Twitter Community
internet marketing Builder Guide
By Daniel St.Pierre
The Cybergenica community builder process relies on a “two way” practice by which
40% of Twitter users follow those who follow them. By adding up to 500 new follow-
ers to you Twitter account per day (currently the maximum allowed by Twitter) you
should gain on average 200 new followers per day.
What’s best about the Cybergenica service is that it utilizes keywords relevant to
your industry to search and follow Twitter users thereby producing a targeted list of
followers for you to capitalize on.
To create your free Cybergenica account and start this interactive community build-
ing process simply visit the URL below:
http://www.cybergenica.com/twitter-mass-follow
Note that this free service requires you abide by strict terms and conditions and that
the service may be cancelled at any time if your account manager deems the prac-
tices of your Twitter account is in violation of Twitter terms and conditions.
Step 7: Keep Tweeting
Stay Current, Keep Your Followers Interested
This is an important step. Atop your Tweet Spinner automated tweets you should
tweet as much as you can to keep your timeline current.
Frequent tweets will also keep your audience informed and hopefully, interested.
Use Twitter’s retweet (RT) and reply features as it contributes in rankings and over-
all exposure. Get involved in conversations, topics and trends. Whatever you do, do
not solely rely on web based tools to build your online community for you. When it
comes to social networks a small personal touch will go a long way.
07
The Cybergenica Company
Based in Tampa, FL
PH: (727) 674-5681
www.cybergenica.com

8. Cybergenica
purpose driven
Twitter Community
internet marketing Builder Guide
By Daniel St.Pierre
Step 8: On Occasion, Use Twitter Karma
Dump So Called Friends and Improve Your Ratio
If you followed steps 1 through 7 over a few weeks you will end up with a large num-
ber of followers and an even greater number of friends (people you follow).
http://www.twitterkarma.com
While there is nothing wrong with having less followers then friends, a significantly
un-even ratio is not desirable. To remedy this issue once per week use the mass
unfollow feature available on Twitter Karma which allows you to unfollow numerous
friends simultaneously.
Conclusion
Twitter is a tremendously popular social network featuring unlimited
potential for anyone willing to abide by a set of rules and ethics put in
place to protect its opt-in members.
Using available tools and a little elbow grease you too
can benefit from Twitter’s fast growing popularity.
Twitter Community Builder Guide
Produced by Daniel St.Pierre
©2009 Cybergenica
References & Resources
Bozo the Clown, Copyright (C) Larry Harmon, WGN-TV.
07
The Cybergenica Company
Based in Tampa, FL
PH: (727) 674-5681
www.cybergenica.com