1. Strategic Design and Co-creation Innovation In Services: The DESINOVA Project Denmark, 2008-2009

5. Project Schedule Time Period Project Activity November 2007 – April 2008 Service Innovation Model 1.0 January 2008 – June 2008 Training in SIM 1.0 April 2008 – April 2009 Service Innovation Projects June 2008 – May 2009 Knowledge-Sharing Workshops January 2009 – June 2009 Service Innovation Model 2.0 January 2009 – August 2009 Documentation, policy recommendations, public relations, conference

6. 10 Service Innovation Projects Service Company/Agency Service Innovation Project Retail Integration of customer experience in web-based shop interface Retail Make service personnel capable of delivering more customized service and uncovering latent user needs, for use in continuous service innovation IT Services Develop innovation model for municipalitie’s administration of construction sector, including user participation General Services Participation of users in service innovation project where ”art is used as a prism and innovation driver” Retail Customer experience based service- and sales concept as a means to increase customer loyalty Financial Services Develop innovation model, wherein customer focus and user-driven innovation of service is paramount Retail New ”private label strategy” development by way of user-driven inovation project General services E-trade innovation meant for communication and services in relation to providing aid-equipment to elderly people Retail Make service personnel capable of delivering more customized service and uncovering latent user needs of women, for use in continuous service innovation Transportation Uncover latent user needs and provide electronic media so that public transportation customers can communicate in transit and between trips

7. Cross-Disciplinary Innovation Team Member Planning Strategy Formulation/ User Need Identification Idea and Concept Development Prototyping, Production and Marketing/Test (with Launch) Service Company/ Agency Client Design Consultancy Anthropology Consultancy Innovation-Coaching Consultancy Strategy Consultancy