Speed Design Studio is a variant of Will Evan’s Design Studio Process and was designed collaboratively by Jabe Bloom and Will Evan’s at TLCLabs Speed Design Studio was modified from the original based on insights from Cognitive Edge methods and is focused on extremely rapid iterations in an attempt to emerge team level understandings of design problems and solution language. Due to efforts applied to tighten cycle times, Speed Design Studio can be taught in a 1-2 hr workshop.

1. Speed Design Studio
Jabe Bloom

2. Speed Design Studio is a variant of Will Evan’s Design
Studio Process and was designed collaboratively by Jabe
Bloom and Will Evan’s at TLCLabs
Speed Design Studio was modified from the original based on
insights from Cognitive Edge methods and is focused on
extremely rapid iterations in an attempt to emerge team level
understandings of design problems and solution language.
Due to efforts applied to tighten cycle times, Speed Design
Studio can be taught in a 1-2 hr workshop.

3. PLEASE Make Tables
EVEN Numbers

4. @cyetain@cyetain
Jabe Bloom
CreativeTechnologist
CTO

5. HELLLOOOO McFLY
TLC LABS
blog: http://jabe.co
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6. Let’s start with an exercise!

7. Which is timeboxed

8. You have 1 minute

10. Form a team

11. GENERATIVE IDEATION

12. Design Studio Focuses on:
We have this problem, lets jump in and brainstorm a solution
We have a new technology, what can we possibly use it for?
Our competitors just launched X; how quickly can we also do X?• Empathy through research
• Framing the problem
• Generative Ideation
• Prototyping & validation

14. Ideation Process

16. Persona

17. Rob: UX Strategist
“My role revolves around working with product managers and interaction
designers to make sure user research is accurately implemented into the
product design.” - Rob
Rob works with a music sharing startup as a UX strategist. He spends a lot of time with users—
testing features, determining what their needs are, looking at how they interact with technology,
etc. He then takes that insight back to the product managers to inform future product decisions.
His work often takes many forms: research and testing, brainstorm facilitation, and collaborative
design are his main activities. The outputs of this work are often varied, and he has a difficult time
communicating his value to potential employers.
Job Functions
• User research and strategy
• Collaborative brainstorming
• Interaction design
• Heuristic analysis
• Trend research
• Quantitative analysis
Pain Points
• Very few people understand what he does
• Recruiters are often confused about his job function,
resulting in many (most) irrelevant job pitches
• Constantly feels like he needs to sell recruiters on his
skills

18. Problem Statement

19. Problem Statement
Knowledge workers currently have no means of easily showcasing
their expertise and work. They rely on LinkedIn and their resume to
show experience, but potential employers need to get them on the
phone or speak in person to get the specifics.
Whereas visual designers and copywriters are hired based on tangible
evidence of their outputs (deliverables like portfolios), knowledge
workers like strategists have an extra step to “sell” their skills.
Our challenge is to solve the problem that allows knowledge workers
to showcase their expertise that demonstrates how they think and
contribute to team solutions.

20. Who are knowledge workers?
Strategists
• Digital Strategists
• Account Planners
• UX Strategists
• Product Managers
Researchers
• Ethnographers
• UX Researchers
• Market Researchers
• Usability Analysts

21. Design Studio
Round 1 Structure

22. Create. Pitch. Critique.
TECHNICALLY THIS IS CALLED A CHARRETTE.

23. 6.8.5

25. Create. Pitch. Critique.

26. 8-Up 1-Up

28. Create six to eight concept sketches
individually.

29. Line, Square, Circle, Triangle

30. Focus on the bare minimum to convey
your concept

31. All ideas must map to person’s
goals & needs.

32. Create. Pitch. Critique.

33. PAIR Pitch

34. Three minutes to pitch how your
concept solves the problem.

35. Create. Pitch. Critique.

36. Two to three ways it solves the
problem and one to two
opportunities for improvement.

37. Two minutes for critique.

39. Design Studio
Round 1

41. 5 minutes to sketch

42. Sketching

43. Paired Pitching
5 minutes

44. Paired Pitch

45. Paired Critique
2 minutes

46. Paired Critique

47. Design Studio
Round 2 Structure

48. Create. Pitch. Critique.
TECHNICALLY THIS IS CALLED A CHARRETTE.

49. 1.5

51. Create. Pitch. Critique.

52. 8-Up 1-Up

54. Based on the what you learned from the
critique...
Create one concept sketch individually.

55. Line, Square, Circle, Triangle

56. Focus on the bare minimum to convey
your concept

57. All ideas must map to person’s
goals & needs.

58. Create. Pitch. Critique.

59. Fast Pitch.
My [design idea] helps [persona] accomplish [target’s
goal] which will resolve [problem].

60. Dot Vote

61. Three minutes to pitch how your
concept solves the problem.

62. Create. Pitch. Critique.

63. Two to three ways it solves the
problem and one to two
opportunities for improvement.

64. Two minutes for critique.

66. Design Studio
Round 2

68. 5 minutes

69. Sketching

70. Speed Pitching
2 minutes

71. Speed Pitching

72. Pitching
2 minutes

73. Pitch to Group

74. Critique
2 minutes

75. Group Critique

76. Whenever we propose a
solution to a problem, we ought
to try as hard as we can to
overthrow our solution, rather
than defend it.
- Karl Popper

77. Present
Pick a spokesperson
5 minutes to prepare

78. Ritual Dissent
• The basic approach involves a spokesperson presenting a series
of ideas to a group of investors who listens to them in silence.
• You’re spokesperson will only have 5 minutes to present
• Team must imagine they are a group of investors hearing a
pitch from a startup.
• No questions can be asked of the spokesperson
• Investor team must find all the things wrong with the concept,
why it solves no problem, and all the other solutions in the
marketplace that do things better.
Ritual Dissent is a Cognitive Edge Method

79. Ritual Dissent
• The spokesperson turns to face the wall, so that
their back is to the investor team and listens in
silence while the group attacks the idea.
• The spokesperson cannot respond to questions
or defend the ideas.
• Investor team must be as harsh as possible.
• Spokesperson can only take notes on everything
he/she hears.
Ritual Dissent is a Cognitive Edge Method

80. Process The Feedback

81. For all critique decide:
• Ignore
• Innovate
• Remove
• Best Practice

82. Comment Ignore Remove
Active Decision Making Model
Innovate
Best
Practice

84. What Just Happened?

85. Level playing field.
Idea generation.
Team buy-in.
Ownership/investment.
Vet design concepts

86. High Speed to Lower Inhibitions
Individual Exploration First to Avoid
Premature Convergence
Tight Cycles Make Process Affordable
w/ Larger Groups

87. Use It When You Get Home!
9 a.m 10:15 a.m
Ritual
Disent
10:30 a.m 12:30 pm
Ritual
Disent
Break
11 a.m
Active
Decision
Model
11:15 a.m
New New
1:15 pm
Active
Decision
Model
1 pm
Lunch
2 pm 3p.m
Ritual
Assent
New New
80/20

88. THANKS!
Jabe Bloom
@cyetain