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The Importance of Treating Sponsorship Like Partnerships
Only a few months after launching Hack the Entrepreneur, Jon Nastor was receiving unsolicited
sponsorship requests.
One turned out to be a perfect fit.
In this episode of The Showrunner, Jon takes us behind the scenes of how his deal with FreshBooks
came about.
As we did last week, we offer up a significant snippet of a course lesson for the meat of this episode.
In it, you'll learn:
Why Jon made the decision to accept a sponsor for Hack the Entrepreneur
The details of how the original package Jon agreed to with FreshBooks came about
What "metrics" Jon stressed to show that his audience was worth tapping into for a sponsor
The big mistake many podcasters make when seeking sponsorships
Common sense negotiating advice that anyone can (and should) implement
The essential importance of viewing sponsorships as partnerships
Click Here to Listen to
The Showrunner on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FM
Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business
advice from experts, whenever and wherever you want it.
http://feeds.copyblogger.com/~/92060842/0/copyblogger~The-Importance-of-Treating-Sponsorship-
Like-Partnerships/

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The Importance of Treating Sponsorship Like Partnerships

  • 1. The Importance of Treating Sponsorship Like Partnerships Only a few months after launching Hack the Entrepreneur, Jon Nastor was receiving unsolicited sponsorship requests. One turned out to be a perfect fit. In this episode of The Showrunner, Jon takes us behind the scenes of how his deal with FreshBooks came about. As we did last week, we offer up a significant snippet of a course lesson for the meat of this episode. In it, you'll learn: Why Jon made the decision to accept a sponsor for Hack the Entrepreneur The details of how the original package Jon agreed to with FreshBooks came about What "metrics" Jon stressed to show that his audience was worth tapping into for a sponsor The big mistake many podcasters make when seeking sponsorships Common sense negotiating advice that anyone can (and should) implement The essential importance of viewing sponsorships as partnerships Click Here to Listen to The Showrunner on iTunes
  • 2. Click Here to Listen on Rainmaker.FM About the authorRainmaker.FM Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it. http://feeds.copyblogger.com/~/92060842/0/copyblogger~The-Importance-of-Treating-Sponsorship- Like-Partnerships/