The Importance of Treating Sponsorship Like Partnerships
1. The Importance of Treating Sponsorship Like Partnerships
Only a few months after launching Hack the Entrepreneur, Jon Nastor was receiving unsolicited
sponsorship requests.
One turned out to be a perfect fit.
In this episode of The Showrunner, Jon takes us behind the scenes of how his deal with FreshBooks
came about.
As we did last week, we offer up a significant snippet of a course lesson for the meat of this episode.
In it, you'll learn:
Why Jon made the decision to accept a sponsor for Hack the Entrepreneur
The details of how the original package Jon agreed to with FreshBooks came about
What "metrics" Jon stressed to show that his audience was worth tapping into for a sponsor
The big mistake many podcasters make when seeking sponsorships
Common sense negotiating advice that anyone can (and should) implement
The essential importance of viewing sponsorships as partnerships
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About the authorRainmaker.FM
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