Put your Startup on Steroids! Gain an advantage by plugging into the US ecosystem The US can be one of the most inspiring places for entrepreneurs. Through the CTI Market Entry Camp USA, the swissnex outposts in North America offer Swiss tech entrepreneurs the opportunity to leverage this dynamic ecosystem to accelerate their startup’s growth. In September, swissnex’s Cyril and Niccolò lead a startup roadshow across Switzerland, stopping by six Swiss cities to talk about startup opportunities in the US market. Join them along with former Camp participants to gain in-depth knowledge of the most vibrant startup ecosystems in Boston, New York, and San Francisco, and learn how to best leverage these markets to accelerate your company’s growth and gain a competitive advantage. What you will learn You will learn how your startup can benefit from US exposure, which city is the best fit for your company, and how to get relevant market feedback quickly. Find out what you can realistically expect if you enter the US market, how to leverage US-based talent and expertise, and what you need to know to successfully raise money in the US.

1. Cyril Dorsaz, swissnex San Francisco
Niccolo Iorno, swissnex Boston
September 2013
Put Your Startup On Steroids!
Gain an advantage by plugging into the US ecosystem

2. Agenda
1.Why we should look at the USA?
2.Presentation of the main startup hubs:
-Boston
-Silicon Valley
-New York
3.How to leverage the US ecosystem?
-Going Alone
-Going with an US accelerator
-Going with the CTI - Market Entry CAMP
4.Questions

4. Why we should look at the USA?

5. (1) USA: access to skills
‣Access to talents & expertise
‣Access to mentors

6. (2) USA: access to distribution
‣300 millions of consumers
‣Access to big companies
‣Medias
‣Conferences

7. (3) USA: access to money
‣Strong VC & angels community
‣Access to crowdfunding platforms
‣Big Exit Market

8. Leverage the US ecosystem
‣Get access to skills
‣Get access to distribution
‣Get access to money

9. Boston

10. Boston - why
‣Academic hub
‣Leadership in Life Sciences
‣Mature startup culture

11. Boston - the startups

12. ‣Accelerators: TechStars, MassChallenge,
Healthbox Boston
‣Co-working space: Cambridge Innovation
Center, Learn Launch, Lab Central
Boston - education & community

13. ‣Jeff Busgang, Flybridge Capital
‣Todd Foley, MPM Capital
‣Fred Destin, Atlas Ventures
‣Paul Mader, Highland Capital
‣John Flint, Polaris ventures
‣Noubar Afeyan, Flagship Ventures
Boston - the money

14. Boston - meetups & events
‣Biopharm America
‣Venture cafe
‣Global cleantech meetup
‣BIO

15. ‣Access to pool of talents
‣Tight bonds with Europe
‣Strong Academic Campuses
‣Close to Washington
‣Difficult access to specific communities
‣East coast
Boston - pros & cons

16. Silicon Valley

18. Silicon Valley - why
‣World epicenter of innovation
‣Access to role models
‣Easy to find mentors
‣Funding: 11B$, 1176 deals, 41% USA

19. Silicon Valley - the startups

20. Silicon Valley - education & community
‣Accelerators: YC, 500 startups, Lemnos Labs,
RockHealth, SkyDeck
‣Co-working space: RocketSpace, Runway,
Parisoma, General Assembly

21. ‣Dave McClure - 500 startups
‣Toni Schneider - True Ventures
‣Jeff Clavier - Softtech VC
‣Nicolai Wadstrom - Bootstraplabs
‣Naval Ravikant - AngelList
Silicon Valley - the money

22. Silicon Valley - meetups & events
‣Launch conference
‣Health Innovation Summit
‣Demo Conference
‣Drinks Entrepreneurs
‣SF New Tech
‣VLAB Bay Area
‣General Assembly Workshops
‣Game Developers Conference

23. ‣Access to top expertise
‣Built for entrepreneurs
‣Money
‣Closed ecosystem
‣Huge competition
‣SF is becoming expensive
Silicon Valley - pros & cons

24. List of vcs & angels: http://twitter.com/#!/Scobleizer/venture-
capitalists
Map of SF startups: http://map.innovatesf.com
https://www.startupdigest.com
https://www.quora.com/What-are-the-best-coworking-spaces-in-
San-Francisco
Silicon Valley - find out more

25. New York

26. New York - why
‣Epicenter of the media, finance, advertisement
and fashion industry
‣Big companies are looking for innovative
startups
‣Support from the city to foreign startups
‣Funding: 2.4B$, 401 deals, 9% USA

28. New York - the startups

29. ‣Accelerators: TechStars, New York Seed Start,
ERA
‣Co-working space: General Assembly, We Work
Labs, Fueled Collective
New York - education & community

30. ‣Fred Wilson, Union Square Venture
‣Chris Dixon, Founder Collective
‣Eric Hippeau, Lerer Venture
‣Alan Patricof, Greycroft Partners
‣Danny Schultz, DFJ Gotham
‣Roger Ehrenberg, IA Ventures
New York - the money

31. ‣New York Tech meetup
‣Digital Dumbo Brooklyn
‣Likemind NYC
‣Uncubed
‣Ignite nyc
‣99U Conference
New York - meetups & events

32. ‣Diversity of industries
‣Access to capital
‣Active tech community
‣The city is expensive
‣Very stressful environment
‣Startup entrepreneurs are not hype
New York - pros & cons

33. http://www.garysguide.com
https://www.startupdigest.com
http://www.meetup.com/cities/us/ny/new_york/
http://fr.slideshare.net/schlaf/guide-to-nyc-techv3
New York - find out more

34. How?

35. Alone
‣Spend 2-4 weeks
‣Stay with with Airbnb host
‣Attend events & meetups
‣Require lot of preparation
‣Limited knowledge of the market
‣Difficulties to prioritize
‣No network

36. ‣Get access to network, mentors,
expertise, community, investors
‣It’s feasible!
‣The competition is huge!
‣Be ready to share
US accelerators

37. CTI Market Entry Camp
‣For CTI startups
‣Up to 3 months in start-up hub of your choice
‣Feedback from customers, partners & investors
‣Expert coaching & workshop hours
‣Weekly 1-on-1 milestones tracking + coaching
‣Access to desk and office infrastructure
‣Stipend

38. Market Validation Camp (new!)
Test your product and business model
‣Early Stage Start-ups
‣Prototype, Ready for feedback
‣1 month immersion
‣Up to CHF 4000 stipend

39. Market Entry Camp
Acquire customers & partners, hire collaborators
‣Close to- or post- CTI label companies
‣Initial Market Traction
‣2-3 months program
‣Up to CHF 8000 Stipend

40. FACTS
‣Over 150 startups served since 2006
‣25 CTI startups hosted since 2011

41. FACTS

42. Eligibility and Application
‣Get the support of your CTI coach
‣Contact the swissnex team
‣Examination on a rolling basis
‣Selection based on maturity, milestones and
scalability to foreign market

44. Visa
‣ESTA - visa waiver: 90 days
‣B1: business visa: 6 months
‣E1: Treaty Trader
‣E2: Treaty Investor
‣L1A/B: Intracompany Transfer
‣H1B: Specialty Occupation
‣O-1: Extraordinary ability

45. Fundraising webinars
‣ http://www.youtube.com/playlist?
list=PL8BXDz7nZGH8hyx5Y1s71WrQaN5uYFHsk