a slide presentation for #startuplokal event

1. The Real Business of Virtual World

2. What is changing about the market? What is an online game? Agenda How are Business models Evolving? Trend & size of the market

3. We All Love Games!

4. The new social platform Hang out New Friends Community Dating

5. How big is the industry?

6. How big is the industry?

7. 7 89% Of Americans watch primetime TV 4% Of Americans watch a movie in a theater 58% Of Americans play some kind of a computer/videogame Gaming is booming! Source: 2006 Frank N. Magid Associates, Inc.

8. Web-based 0.5 million daily active players in 2010 Web-based and iPhone 9 million daily active players in 2009 Browser based Strategy Game In April 2009, the Travian website is more popular than the World of Warcraft website (342 vs. 819 on Alexa)

9. Business Model Virtual goods Franchise sequels Content patches Online competitions Subscriptions Advertising

10. Business Model Free 2 Play, Pay 4 Stuff Micro-transaction: Pembayarandilakukanmenggunakan voucher fisikatau online payment untukmengakses premium item

11. In-Game Advertisement

12. 12 Games are not a media category. Games are played by everyone! Source: Yankee Group, 2005 Source: Yankee Group, 2005

13. @ridirawan ridho@mmorpg.co.id