REVA Product Overview and Future.

1. Marketing case study 3

2.  Kickstart : The Reva Electric Car Company
founded in 1994 by Chetan Maini, as a joint
venture between the Maini Group of
Bangalore and Amerigon Electric Vehicle
Technologies of the USA.
 Partnership with GM for Espark
 Mahindra & Mahindra bought a 55.2%
controlling stake in Reva

3.  Green Car
 Small in size
 Easy drive
 Low Operating Cost
 User friendly

4.  Reva is so far the worlds cheapest
commercially produced 5 seater electric car.
 The automated car uses electricity as the fuel
and it can be charged with a 15 Amp socket.
 A full charge takes 9 hours and 9 units of
electricity and can take you through 80 km
making it one of the cheapest mode of
transportation in our country.

5.  Reva was positioned as a “Green, low
operating cost car”
 Reva was targeted at small families, old
couples and female drivers.

6.  Speed, High Range, Maintenance Problems.
 Designs not upto the mark.
 Marketing not an aggressive one.
 Not fit for long drives
 Safety concerns not upto the mark

7.  Reva well accepted in
Norway, UK, Japan, Switzerland.
 Beign the lowest price in the niche segment
gave Reva an edge in the green loving
market.
 A subsidy of $2600 per car in Japan.
 UK : Sold 200 cars in few months of launch.

8.  New Models : iReva, Reva NXG/NXR(09).
 Plans to make Customized models for
Physically challenged.
 To built better and more efficient 2/3
wheelers and small buses.
 To target India with new technique n
marketing stratergy

9.  REVA has got many new operational
competitors Telsa Roadster, Weego
Whip, Nissan Leaf, Ford Focus Electric and
many more.
 New technology has brought in many new
more efficient three wheel based smaller cars
capable for faster transport.

10.  Less operating cost.
 Comfortable in city roads of India.
 Small size more mobile
 Green car
 Userfriendly

11.  High pricing
 Not fit for long drives
 Less reliable
 Low safety standards
 Low speed
 Average Design

12. Thanks
Geo, Harsh