Newbie App developer can get swayed away by data & several metrics available from different analytics tools & dashboard. This PPT tells you which are the key metrics one has to focus on in its early stage. Also this PPT gives you very high level stratgey about the organic app distribution strategy
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Measuring the Right App Metrics - Guide for Beginners
1. APP METRICS & DISTRIBUTION
GUIDE FOR BEGINNERS
By Deepak Abbot (Twitter @deepakabbot)
2. Before you begin
• Set your short & long term objectives
• Zero down on metrics you want to track
• Create benchmarks
• Implement appropriate tools/SDK
• Make it clear to all team members
3. 5 Key Metrics to track
• App Usage
• ARPU
• Retention
• LTV
• User Feedback
4. App Usage
• Daily Installs
• Uninstall Rate
• Active Users
• Time Spent
• Active Sessions
Tools to Use:
1. Flurry
2. Google Analytics
3. MobileAppTracking
4. Mixpanel
5. Apsalar
6. Localytics
5. ARPU
• Total Revenue/Active Users
Or
• Total Revenue/Total Users
Tools to use
• Google Analytics
• Flurry
• Hasoffers
• Apsalar
• Localytics
Important Tip:
Must enable
deep linking in
your apps
6. User Retention
• 1 minus churn%
• One, Seven & 30 days retention
Retention rate indicates
• Loyalty
• Stickiness
• Daily value
7. LTV
Extremely Simple Way for beginners:
(Monthly Revenue per User* Gross Margin per
User) ÷ Monthly Churn Rate
*or use Net Profit
Important Tip:
Must enable
deep linking in
your apps
13. Before you begin
• Research the app stores – create a list, create
Meta, Images, list of competition
• Get your tools in place for monitoring
• Define your budgets
• Define your success parameters
• Define pricing – Free or Paid or Freemium
(Weigh all models)
• Have a mobile browser site
16. Reviews & Ratings
• Encourage users to rate you
• Give incentive to review
• Respond to all reviews
• Avoid negative review – (use Apptentive or
Appsfire)
17. Go Wide
• There are 100 Android App stores worldwide –
Don’t leave any
• Use 3rd party services to submit to all
18. OEM/Pre-bundle
• Meet all OEMs – show the value your app can
add to their device
• Don’t go for paid offers
19. Social Media & Others
• Use Twitter/Facebook/Quora/Blogs/Youtube
to the best extent possible
• Engage influential Twitter/Quora users –
submit your app for their feedback/review
• Do extensive PR
• Link/Banner exchange with other Apps
(Linkbuddies, SmartClicks, FreeBanners etc)
• Get your app reviewed