In order to position your content, you need to position yourself as an expert in your field. Read, watch, and listen to those you want to emulate, and implement your knowledge by teaching others.

1. 6 Steps to Expert Content Marketing ~
#3 Position
Learn how to position your content and become an expert.
What does that mean?
Simply put, it means that you must
become an expert of your subject
matter. We spoke the other day about
speaking to your target market and
how important it is to research.
When you know who you're
speaking to, it makes it easier to
position yourself as the expert.
Read, listen, watch others in your field.
Teach the things that you learn to others.
These are the steps to creating your expertise.
Position Yourself
Here is some information that I would like to share with you about this very subject of position
and being the expert, which I gleaned from some diverse sources that I came across while
researching this piece.

2. This excerpt comes from Mashable.com written by Susan Payton. Read the full article here...
Benefits of Being an Expert
Being an expert in your field makes you the go-to person for your industry. There are many
people that I trust inherently on different subjects simply because they know their stuff, and
they’re not trying to sell me anything. They just want to be helpful in their own space. These are
people that I learn from, but also whom I would buy from because I trust their knowledge and
expertise.
Imparting Your Wisdom
By sharing your knowledge with others, you'll
quickly become known for your expertise. This can
translate into sales, job offers, gigs, or other
opportunities, as you build your personal brand as
an expert.
Build On Your Expertise
It takes a while, but you will see a snowball effect as you build your brand as an expert. More
people will come to you for advice or consulting, and more media types will reach out to you for
interviews. Learn to leverage your knowledge and convert it to sales. Speaking at conferences,
teaching courses or seminars — both online and off, and consulting for businesses will help you
grow your personal brand.
Corbett Barr wrote this on zenhabits.net. Read the full article here...
1. Realize expert is a relative term.
I’m a big believer in relative expertise. For most purposes, you don’t need to be the world’s
foremost expert on something to benefit from what you know. Being expert enough means

3. knowing enough or being good enough to accomplish your goals, however modest or grand they
may be.
2. Learn from books and experience.
There’s a time for learning and a time for practicing. A
true expert needs to have both expertise (book learning)
and experience (real-world practice).
3. Focus.
Focus is critical for two reasons. First, it helps you pay attention to the task at hand so you don’t
become paralyzed by the thought of everything to follow. Second, you have to focus so you can
ignore all the possible distractions that are always waiting to pull you off your path.
This was posted by Brianne Carlon on Kuno Creative's blog. Read the full article here...
Talk to the people who know the business: If it is at all possible, request interviews with
experts at the company. Ask them everything you want to know and don’t be afraid to say
something wrong. They know you are learning, and it is better to make a mistake now rather
than when you are presenting or writing for a wider audience. And don’t forget to ask, “What
did I miss?” They know the topic better than you do, so take advantage of the time they have
given you.
Teach someone else: There is no better way to learn
something than to teach it to someone else. So manage all the
digging then make a presentation to your CEO or boss
regarding the topic. The truth is she needs to sound just as
informed and competent as you, so handle the heavy lifting
(i.e., research) then fill your boss in on the information
pertinent to the account. As you inform your audience, you will start to grasp the
information in a new way, leading to a more sophisticated understanding of the
topic.

4. When you position yourself as an expert to your target market, you will truly see your sphere of
influence increase, if you stay humble and true to yourself and your audience. Never try to make
yourself out as something that you're not, if you haven't put the time and effort into learning the
very thing you're teaching.
Give yourself permission to make mistakes along the way. That's how you grow. People will see
you as much more approachable if you are transparent about the mistakes you've made. You
never want to feel that you have reached the ultimate level of expertise, though. If you ever stop
learning, you'll grow stagnant, and so will those who follow you.
Learn, implement, and teach others, and you will position yourself as an
expert in the process.