SlideShare una empresa de Scribd logo

2011 SBS Sydney | Kevin Tate, Putting Facebook to Work Effectively

•Descargar como PPT, PDF•
•
Dachis Group
Dachis Group
TecnologíaEmpresariales
1 de 24
Facebook: Observations & Lessons Learned from >300 Campaigns ,[object Object],[object Object],[object Object]
>300 Facebook programs for >200 brands since 2006
You can look at Facebook through many different lenses … … today I’m going to focus on the Marketing lens.
Why is Facebook interesting to a Marketer? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Observations & Lessons Learned ,[object Object],[object Object],[object Object],[object Object]
HOW DOES FACEBOOK “WORK” ?
Media + Experiences = A Symbiotic Relationship ,[object Object],[object Object],[object Object],posting commenting creating discussing sharing
A landscape in which brands & friends compete for attention Primary Corporate or Product Website Conversion Social Microsites Amplify Online Marketing ,[object Object],Engagement Fan Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Wall Custom Tabs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Awareness Engagement Ads ,[object Object],[object Object]
WHAT IT GOOD FOR (AND NOT GOOD FOR) ?
Facebook is not (very) good for (yet)… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook is good for… ,[object Object],[object Object],[object Object],[object Object]
Social Presence, Apps, Campaigns: Many Ways to Win Southwest Airlines Promotion grew 100k to 750k fans in 2 weeks Travelocity Over a million votes for the Cabin Fever campaign HBO Doubled active fan base through friend referrals American Express Highly integrated social programs to promote charitable giving Walmart & ASPCA Raised over $100k from fans – with no media (all viral) Disney Extending the guest experience, launching new attractions
WHAT DOES THIS MEAN FOR A BRAND ?
These modes of engagement represent the future of… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketers who want to put this landscape to work… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
90% of the time, this is how to go 0  100 in Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Engagement Programs in Facebook Disney ,[object Object],[object Object],[object Object]
WHAT DOES THIS MEAN FOR THE WEB AS A WHOLE ?
What the Web “does” is changing Friends Likes Targeting
The social/mobile web is runs on Attention Streams
What Facebook is really doing… ,[object Object],[object Object]
What’s a brand to do in this new stream-ified, social-ized, facebook-ed web? ,[object Object],[object Object],[object Object]
…and remember, Facebook is a platform and paradigm that’s changing more than just Marketing Customer Service Product Innovation Sales Public Relations Talent Management
Thank You. ,[object Object],[object Object]

Recomendados

2011 SBS Singapore | Putting Facebook to Work Effectively: Lessons From Over ...
2011 SBS Singapore | Putting Facebook to Work Effectively: Lessons From Over ...2011 SBS Singapore | Putting Facebook to Work Effectively: Lessons From Over ...
2011 SBS Singapore | Putting Facebook to Work Effectively: Lessons From Over ...Dachis Group
 
Facebook Strategy & Ads Optimization
Facebook Strategy & Ads Optimization Facebook Strategy & Ads Optimization
Facebook Strategy & Ads Optimization Instant E-Training
 
Innovating with Facebook Ads for Restaurants
Innovating with Facebook Ads for RestaurantsInnovating with Facebook Ads for Restaurants
Innovating with Facebook Ads for RestaurantsVarun Gambhir
 
Soi dog preso by leonard coyne march 2011
Soi dog preso by leonard coyne march 2011Soi dog preso by leonard coyne march 2011
Soi dog preso by leonard coyne march 2011WWF-Australia
 
Social Media Strategy - Facebook
Social Media Strategy - FacebookSocial Media Strategy - Facebook
Social Media Strategy - FacebookTony Passey
 
Jamere Hill's Social Media Portfolio
Jamere Hill's Social Media PortfolioJamere Hill's Social Media Portfolio
Jamere Hill's Social Media PortfolioJamere Hill
 
Social Network Marketing, Be in to be In!
Social Network Marketing, Be in to be In!Social Network Marketing, Be in to be In!
Social Network Marketing, Be in to be In!Noelle Stehling McIntire
 
Introduction to Facebook Ads
Introduction to Facebook AdsIntroduction to Facebook Ads
Introduction to Facebook AdsAlberto Daccarett
 

Recomendados

2011 SBS Singapore | Putting Facebook to Work Effectively: Lessons From Over ...
2011 SBS Singapore | Putting Facebook to Work Effectively: Lessons From Over ...2011 SBS Singapore | Putting Facebook to Work Effectively: Lessons From Over ...
2011 SBS Singapore | Putting Facebook to Work Effectively: Lessons From Over ...Dachis Group
 
Facebook Strategy & Ads Optimization
Facebook Strategy & Ads Optimization Facebook Strategy & Ads Optimization
Facebook Strategy & Ads Optimization Instant E-Training
 
Innovating with Facebook Ads for Restaurants
Innovating with Facebook Ads for RestaurantsInnovating with Facebook Ads for Restaurants
Innovating with Facebook Ads for RestaurantsVarun Gambhir
 
Soi dog preso by leonard coyne march 2011
Soi dog preso by leonard coyne march 2011Soi dog preso by leonard coyne march 2011
Soi dog preso by leonard coyne march 2011WWF-Australia
 
Social Media Strategy - Facebook
Social Media Strategy - FacebookSocial Media Strategy - Facebook
Social Media Strategy - FacebookTony Passey
 
Jamere Hill's Social Media Portfolio
Jamere Hill's Social Media PortfolioJamere Hill's Social Media Portfolio
Jamere Hill's Social Media PortfolioJamere Hill
 
Social Network Marketing, Be in to be In!
Social Network Marketing, Be in to be In!Social Network Marketing, Be in to be In!
Social Network Marketing, Be in to be In!Noelle Stehling McIntire
 
Introduction to Facebook Ads
Introduction to Facebook AdsIntroduction to Facebook Ads
Introduction to Facebook AdsAlberto Daccarett
 
Facebook Advertising 2012
Facebook Advertising 2012Facebook Advertising 2012
Facebook Advertising 2012e-CBD
 
Leveraging Social Media Marketing Trends for the Apartment Association of Gre...
Leveraging Social Media Marketing Trends for the Apartment Association of Gre...Leveraging Social Media Marketing Trends for the Apartment Association of Gre...
Leveraging Social Media Marketing Trends for the Apartment Association of Gre...Erica Campbell Byrum
 
Facebook marketing
Facebook marketingFacebook marketing
Facebook marketingPawneshwar Datt Rai
 
Introduction to facebook
Introduction to facebookIntroduction to facebook
Introduction to facebookRebecca Wardlow, CDMP
 
Social media for event promotion, marketing
Social media for event promotion, marketing Social media for event promotion, marketing
Social media for event promotion, marketing Brian Pereira
 
NFPtweetup Facebook presentation
NFPtweetup Facebook presentation NFPtweetup Facebook presentation
NFPtweetup Facebook presentation NFPtweetup
 
Facebook Business Guide
Facebook Business GuideFacebook Business Guide
Facebook Business GuideGarry Davis
 
UC-Booklet2016
UC-Booklet2016UC-Booklet2016
UC-Booklet2016Jon Massengale
 
CoMoGives Marketing & Social Media Workshop Workbook 2017
CoMoGives Marketing & Social Media Workshop Workbook 2017CoMoGives Marketing & Social Media Workshop Workbook 2017
CoMoGives Marketing & Social Media Workshop Workbook 2017MayeCreate Design
 
New Hope for Kids Facebook workshop March 7 2013
New Hope for Kids Facebook workshop March 7 2013New Hope for Kids Facebook workshop March 7 2013
New Hope for Kids Facebook workshop March 7 2013Penney Fox
 
Viral Experiment
Viral ExperimentViral Experiment
Viral ExperimentAndres Eduardo Hurtado
 
Bayside sm marketing
Bayside sm marketingBayside sm marketing
Bayside sm marketingstevepeck
 
Facebook Marketing
Facebook MarketingFacebook Marketing
Facebook MarketingRamya Prajna Sahisnu
 
10 Steps To Pivot To Content Marketing by @jennydburnham
10 Steps To Pivot To Content Marketing by @jennydburnham10 Steps To Pivot To Content Marketing by @jennydburnham
10 Steps To Pivot To Content Marketing by @jennydburnhamJennifer Burnham
 
Creative monetization strategy for podcasters
Creative monetization strategy for podcastersCreative monetization strategy for podcasters
Creative monetization strategy for podcastersDanay Escanaverino
 
Christy Heenan - Fantastic Facebook Pages
Christy Heenan - Fantastic Facebook PagesChristy Heenan - Fantastic Facebook Pages
Christy Heenan - Fantastic Facebook PagesCanadaHelps / MyCharityConnects
 
Webinar how to engage with your ambassadors
Webinar how to engage with your ambassadorsWebinar how to engage with your ambassadors
Webinar how to engage with your ambassadorsSpeakersbase.com
 
How to Turn Likes in to Leads
How to Turn Likes in to LeadsHow to Turn Likes in to Leads
How to Turn Likes in to LeadsDan Salcumbe
 
How To Use Facebook Ads To Grow Leads & Likes
How To Use Facebook Ads To Grow Leads & LikesHow To Use Facebook Ads To Grow Leads & Likes
How To Use Facebook Ads To Grow Leads & LikesLowell Brown
 
Social Media for Non Profits
Social Media for Non ProfitsSocial Media for Non Profits
Social Media for Non ProfitsGriffin Comm
 
Carbon Outreach Training - SM4SOCENT
Carbon Outreach Training - SM4SOCENTCarbon Outreach Training - SM4SOCENT
Carbon Outreach Training - SM4SOCENTsociallytim
 
Top Five Techniques to Promote your Business using Facebook - Next Generation
Top Five Techniques to Promote your Business using Facebook - Next GenerationTop Five Techniques to Promote your Business using Facebook - Next Generation
Top Five Techniques to Promote your Business using Facebook - Next GenerationSocial Jack
 

Más contenido relacionado

La actualidad más candente

Facebook Advertising 2012
Facebook Advertising 2012Facebook Advertising 2012
Facebook Advertising 2012e-CBD
 
Leveraging Social Media Marketing Trends for the Apartment Association of Gre...
Leveraging Social Media Marketing Trends for the Apartment Association of Gre...Leveraging Social Media Marketing Trends for the Apartment Association of Gre...
Leveraging Social Media Marketing Trends for the Apartment Association of Gre...Erica Campbell Byrum
 
Social media for event promotion, marketing
Social media for event promotion, marketing Social media for event promotion, marketing
Social media for event promotion, marketing Brian Pereira
 
NFPtweetup Facebook presentation
NFPtweetup Facebook presentation NFPtweetup Facebook presentation
NFPtweetup Facebook presentation NFPtweetup
 
Facebook Business Guide
Facebook Business GuideFacebook Business Guide
Facebook Business GuideGarry Davis
 
CoMoGives Marketing & Social Media Workshop Workbook 2017
CoMoGives Marketing & Social Media Workshop Workbook 2017CoMoGives Marketing & Social Media Workshop Workbook 2017
CoMoGives Marketing & Social Media Workshop Workbook 2017MayeCreate Design
 
New Hope for Kids Facebook workshop March 7 2013
New Hope for Kids Facebook workshop March 7 2013New Hope for Kids Facebook workshop March 7 2013
New Hope for Kids Facebook workshop March 7 2013Penney Fox
 
Bayside sm marketing
Bayside sm marketingBayside sm marketing
Bayside sm marketingstevepeck
 
10 Steps To Pivot To Content Marketing by @jennydburnham
10 Steps To Pivot To Content Marketing by @jennydburnham10 Steps To Pivot To Content Marketing by @jennydburnham
10 Steps To Pivot To Content Marketing by @jennydburnhamJennifer Burnham
 
Creative monetization strategy for podcasters
Creative monetization strategy for podcastersCreative monetization strategy for podcasters
Creative monetization strategy for podcastersDanay Escanaverino
 
Webinar how to engage with your ambassadors
Webinar how to engage with your ambassadorsWebinar how to engage with your ambassadors
Webinar how to engage with your ambassadorsSpeakersbase.com
 
How to Turn Likes in to Leads
How to Turn Likes in to LeadsHow to Turn Likes in to Leads
How to Turn Likes in to LeadsDan Salcumbe
 
How To Use Facebook Ads To Grow Leads & Likes
How To Use Facebook Ads To Grow Leads & LikesHow To Use Facebook Ads To Grow Leads & Likes
How To Use Facebook Ads To Grow Leads & LikesLowell Brown
 
Social Media for Non Profits
Social Media for Non ProfitsSocial Media for Non Profits
Social Media for Non ProfitsGriffin Comm
 

La actualidad más candente (20)

Facebook Advertising 2012
Facebook Advertising 2012Facebook Advertising 2012
Facebook Advertising 2012
 
Leveraging Social Media Marketing Trends for the Apartment Association of Gre...
Leveraging Social Media Marketing Trends for the Apartment Association of Gre...Leveraging Social Media Marketing Trends for the Apartment Association of Gre...
Leveraging Social Media Marketing Trends for the Apartment Association of Gre...
 
Facebook marketing
Facebook marketingFacebook marketing
Facebook marketing
 
Introduction to facebook
Introduction to facebookIntroduction to facebook
Introduction to facebook
 
Social media for event promotion, marketing
Social media for event promotion, marketing Social media for event promotion, marketing
Social media for event promotion, marketing
 
NFPtweetup Facebook presentation
NFPtweetup Facebook presentation NFPtweetup Facebook presentation
NFPtweetup Facebook presentation
 
Facebook Business Guide
Facebook Business GuideFacebook Business Guide
Facebook Business Guide
 
UC-Booklet2016
UC-Booklet2016UC-Booklet2016
UC-Booklet2016
 
CoMoGives Marketing & Social Media Workshop Workbook 2017
CoMoGives Marketing & Social Media Workshop Workbook 2017CoMoGives Marketing & Social Media Workshop Workbook 2017
CoMoGives Marketing & Social Media Workshop Workbook 2017
 
New Hope for Kids Facebook workshop March 7 2013
New Hope for Kids Facebook workshop March 7 2013New Hope for Kids Facebook workshop March 7 2013
New Hope for Kids Facebook workshop March 7 2013
 
Viral Experiment
Viral ExperimentViral Experiment
Viral Experiment
 
Bayside sm marketing
Bayside sm marketingBayside sm marketing
Bayside sm marketing
 
Facebook Marketing
Facebook MarketingFacebook Marketing
Facebook Marketing
 
10 Steps To Pivot To Content Marketing by @jennydburnham
10 Steps To Pivot To Content Marketing by @jennydburnham10 Steps To Pivot To Content Marketing by @jennydburnham
10 Steps To Pivot To Content Marketing by @jennydburnham
 
Creative monetization strategy for podcasters
Creative monetization strategy for podcastersCreative monetization strategy for podcasters
Creative monetization strategy for podcasters
 
Christy Heenan - Fantastic Facebook Pages
Christy Heenan - Fantastic Facebook PagesChristy Heenan - Fantastic Facebook Pages
Christy Heenan - Fantastic Facebook Pages
 
Webinar how to engage with your ambassadors
Webinar how to engage with your ambassadorsWebinar how to engage with your ambassadors
Webinar how to engage with your ambassadors
 
How to Turn Likes in to Leads
How to Turn Likes in to LeadsHow to Turn Likes in to Leads
How to Turn Likes in to Leads
 
How To Use Facebook Ads To Grow Leads & Likes
How To Use Facebook Ads To Grow Leads & LikesHow To Use Facebook Ads To Grow Leads & Likes
How To Use Facebook Ads To Grow Leads & Likes
 
Social Media for Non Profits
Social Media for Non ProfitsSocial Media for Non Profits
Social Media for Non Profits
 

Similar a 2011 SBS Sydney | Kevin Tate, Putting Facebook to Work Effectively

Carbon Outreach Training - SM4SOCENT
Carbon Outreach Training - SM4SOCENTCarbon Outreach Training - SM4SOCENT
Carbon Outreach Training - SM4SOCENTsociallytim
 
Top Five Techniques to Promote your Business using Facebook - Next Generation
Top Five Techniques to Promote your Business using Facebook - Next GenerationTop Five Techniques to Promote your Business using Facebook - Next Generation
Top Five Techniques to Promote your Business using Facebook - Next GenerationSocial Jack
 
SOCIAL MEDIA Clear Channel Seminar
SOCIAL MEDIA Clear Channel SeminarSOCIAL MEDIA Clear Channel Seminar
SOCIAL MEDIA Clear Channel Seminarstevepeck
 
Stellar Blitz Mixer Pres
Stellar Blitz Mixer PresStellar Blitz Mixer Pres
Stellar Blitz Mixer PresAmanda Betts
 
Social Media PPT presentation #mdbrand
Social Media PPT presentation #mdbrandSocial Media PPT presentation #mdbrand
Social Media PPT presentation #mdbrandRob Pene
 
Social Media Half Day Workshop SSWBN
Social Media Half Day Workshop SSWBNSocial Media Half Day Workshop SSWBN
Social Media Half Day Workshop SSWBNwickedsimple
 
How and why you should spend money on facebook.
How and why you should spend money on facebook.How and why you should spend money on facebook.
How and why you should spend money on facebook.Anyssa Jane
 
Social media for business
Social media for businessSocial media for business
Social media for businesstjwheatcroft
 
Bosch Digital Training
Bosch Digital TrainingBosch Digital Training
Bosch Digital TrainingWilloughby PR
 
Bosch Digital Training
Bosch Digital TrainingBosch Digital Training
Bosch Digital TrainingWilloughby PR
 
Social Media For Business 101 - West Vancouver
Social Media For Business 101 - West VancouverSocial Media For Business 101 - West Vancouver
Social Media For Business 101 - West Vancouver6S Marketing
 
Social Networking - A Pearson Partners HR Roundtable Presentation Featuring M...
Social Networking - A Pearson Partners HR Roundtable Presentation Featuring M...Social Networking - A Pearson Partners HR Roundtable Presentation Featuring M...
Social Networking - A Pearson Partners HR Roundtable Presentation Featuring M...Pearson Partners International
 
Social Media Marketing Show
Social Media Marketing ShowSocial Media Marketing Show
Social Media Marketing ShowDiane Rayfield
 
Digital Caroline Boda
Digital Caroline BodaDigital Caroline Boda
Digital Caroline BodaSaraMBA2
 
Minnesota Multihousing Facebook Presentation
Minnesota Multihousing Facebook PresentationMinnesota Multihousing Facebook Presentation
Minnesota Multihousing Facebook PresentationRobert Turnbull
 

Similar a 2011 SBS Sydney | Kevin Tate, Putting Facebook to Work Effectively (20)

Carbon Outreach Training - SM4SOCENT
Carbon Outreach Training - SM4SOCENTCarbon Outreach Training - SM4SOCENT
Carbon Outreach Training - SM4SOCENT
 
Top Five Techniques to Promote your Business using Facebook - Next Generation
Top Five Techniques to Promote your Business using Facebook - Next GenerationTop Five Techniques to Promote your Business using Facebook - Next Generation
Top Five Techniques to Promote your Business using Facebook - Next Generation
 
SOCIAL MEDIA Clear Channel Seminar
SOCIAL MEDIA Clear Channel SeminarSOCIAL MEDIA Clear Channel Seminar
SOCIAL MEDIA Clear Channel Seminar
 
Stellar Blitz Mixer Pres
Stellar Blitz Mixer PresStellar Blitz Mixer Pres
Stellar Blitz Mixer Pres
 
Social Media PPT presentation #mdbrand
Social Media PPT presentation #mdbrandSocial Media PPT presentation #mdbrand
Social Media PPT presentation #mdbrand
 
Social Media Half Day Workshop SSWBN
Social Media Half Day Workshop SSWBNSocial Media Half Day Workshop SSWBN
Social Media Half Day Workshop SSWBN
 
How and why you should spend money on facebook.
How and why you should spend money on facebook.How and why you should spend money on facebook.
How and why you should spend money on facebook.
 
Social media for business
Social media for businessSocial media for business
Social media for business
 
2011 Home Care 100
2011 Home Care 1002011 Home Care 100
2011 Home Care 100
 
Bosch Digital Training
Bosch Digital TrainingBosch Digital Training
Bosch Digital Training
 
Bosch Digital Training
Bosch Digital TrainingBosch Digital Training
Bosch Digital Training
 
Olivier Blanchard Presentation from SMIATL 2010
Olivier Blanchard Presentation from SMIATL 2010Olivier Blanchard Presentation from SMIATL 2010
Olivier Blanchard Presentation from SMIATL 2010
 
Michael Burke
Michael BurkeMichael Burke
Michael Burke
 
Buzz 2010 presentation
Buzz 2010 presentationBuzz 2010 presentation
Buzz 2010 presentation
 
Social Media For Business 101 - West Vancouver
Social Media For Business 101 - West VancouverSocial Media For Business 101 - West Vancouver
Social Media For Business 101 - West Vancouver
 
Social Networking - A Pearson Partners HR Roundtable Presentation Featuring M...
Social Networking - A Pearson Partners HR Roundtable Presentation Featuring M...Social Networking - A Pearson Partners HR Roundtable Presentation Featuring M...
Social Networking - A Pearson Partners HR Roundtable Presentation Featuring M...
 
Social Media Marketing Show
Social Media Marketing ShowSocial Media Marketing Show
Social Media Marketing Show
 
Social Media Marketing Presentation
Social Media Marketing PresentationSocial Media Marketing Presentation
Social Media Marketing Presentation
 
Digital Caroline Boda
Digital Caroline BodaDigital Caroline Boda
Digital Caroline Boda
 
Minnesota Multihousing Facebook Presentation
Minnesota Multihousing Facebook PresentationMinnesota Multihousing Facebook Presentation
Minnesota Multihousing Facebook Presentation
 

Más de Dachis Group

Social Business Journal - 7 Campaign Insights from Red Bull Stratos
Social Business Journal - 7 Campaign Insights from Red Bull StratosSocial Business Journal - 7 Campaign Insights from Red Bull Stratos
Social Business Journal - 7 Campaign Insights from Red Bull StratosDachis Group
 
Webinar: 7 Social Campaign Insights from Red Bull Stratos (@DachisGroup)
Webinar: 7 Social Campaign Insights from Red Bull Stratos (@DachisGroup)Webinar: 7 Social Campaign Insights from Red Bull Stratos (@DachisGroup)
Webinar: 7 Social Campaign Insights from Red Bull Stratos (@DachisGroup)Dachis Group
 
Webinar: Social Business and Financial Services, with @DachisGroup @Socialware
Webinar: Social Business and Financial Services, with @DachisGroup @SocialwareWebinar: Social Business and Financial Services, with @DachisGroup @Socialware
Webinar: Social Business and Financial Services, with @DachisGroup @SocialwareDachis Group
 
Social Business by Design excerpt - Social Business Journal Issue 1
Social Business by Design excerpt - Social Business Journal Issue 1Social Business by Design excerpt - Social Business Journal Issue 1
Social Business by Design excerpt - Social Business Journal Issue 1Dachis Group
 
Disney's Twitterverse - Social Business Journal Issue 2
Disney's Twitterverse - Social Business Journal Issue 2Disney's Twitterverse - Social Business Journal Issue 2
Disney's Twitterverse - Social Business Journal Issue 2Dachis Group
 
Webinar: Collaborative Reporting by @DachisGroup
Webinar: Collaborative Reporting by @DachisGroupWebinar: Collaborative Reporting by @DachisGroup
Webinar: Collaborative Reporting by @DachisGroupDachis Group
 
Webinar: Black Friday Winners and Losers 2012 (@DachisGroup)
Webinar: Black Friday Winners and Losers 2012 (@DachisGroup)Webinar: Black Friday Winners and Losers 2012 (@DachisGroup)
Webinar: Black Friday Winners and Losers 2012 (@DachisGroup)Dachis Group
 
Social Business Journal v02
Social Business Journal v02Social Business Journal v02
Social Business Journal v02Dachis Group
 
Current State of Social Engagement Inside The Large Enterprise | Engagement @...
Current State of Social Engagement Inside The Large Enterprise | Engagement @...Current State of Social Engagement Inside The Large Enterprise | Engagement @...
Current State of Social Engagement Inside The Large Enterprise | Engagement @...Dachis Group
 
Webinar - The Connected Company
Webinar - The Connected CompanyWebinar - The Connected Company
Webinar - The Connected CompanyDachis Group
 
Webinar: Measuring Social Campaigns (@DachisGroup)
Webinar: Measuring Social Campaigns (@DachisGroup)Webinar: Measuring Social Campaigns (@DachisGroup)
Webinar: Measuring Social Campaigns (@DachisGroup)Dachis Group
 
Dachis Group and Facebook Webinar June 14, 2012
Dachis Group and Facebook Webinar June 14, 2012Dachis Group and Facebook Webinar June 14, 2012
Dachis Group and Facebook Webinar June 14, 2012Dachis Group
 
Social Business Design
Social Business DesignSocial Business Design
Social Business DesignDachis Group
 
Dachis Group Social Business Journal - Issue 01
Dachis Group Social Business Journal - Issue 01Dachis Group Social Business Journal - Issue 01
Dachis Group Social Business Journal - Issue 01Dachis Group
 
The Social Performance of Mega-Software Brands: SAP vs Oracle
The Social Performance of Mega-Software Brands: SAP vs OracleThe Social Performance of Mega-Software Brands: SAP vs Oracle
The Social Performance of Mega-Software Brands: SAP vs OracleDachis Group
 
Facebook fMC guidebook (Dachis Group)
Facebook fMC guidebook (Dachis Group)Facebook fMC guidebook (Dachis Group)
Facebook fMC guidebook (Dachis Group)Dachis Group
 
Dachis Group Super Social 2012
Dachis Group Super Social 2012Dachis Group Super Social 2012
Dachis Group Super Social 2012Dachis Group
 
Dachis Group - Lessons Learned from 2011 Shopping Season
Dachis Group - Lessons Learned from 2011 Shopping SeasonDachis Group - Lessons Learned from 2011 Shopping Season
Dachis Group - Lessons Learned from 2011 Shopping SeasonDachis Group
 
Dachis Group - 2011 shopping season infographic
Dachis Group - 2011 shopping season infographicDachis Group - 2011 shopping season infographic
Dachis Group - 2011 shopping season infographicDachis Group
 

Más de Dachis Group (20)

Social Business Journal - 7 Campaign Insights from Red Bull Stratos
Social Business Journal - 7 Campaign Insights from Red Bull StratosSocial Business Journal - 7 Campaign Insights from Red Bull Stratos
Social Business Journal - 7 Campaign Insights from Red Bull Stratos
 
Webinar: 7 Social Campaign Insights from Red Bull Stratos (@DachisGroup)
Webinar: 7 Social Campaign Insights from Red Bull Stratos (@DachisGroup)Webinar: 7 Social Campaign Insights from Red Bull Stratos (@DachisGroup)
Webinar: 7 Social Campaign Insights from Red Bull Stratos (@DachisGroup)
 
Webinar: Social Business and Financial Services, with @DachisGroup @Socialware
Webinar: Social Business and Financial Services, with @DachisGroup @SocialwareWebinar: Social Business and Financial Services, with @DachisGroup @Socialware
Webinar: Social Business and Financial Services, with @DachisGroup @Socialware
 
Social Business by Design excerpt - Social Business Journal Issue 1
Social Business by Design excerpt - Social Business Journal Issue 1Social Business by Design excerpt - Social Business Journal Issue 1
Social Business by Design excerpt - Social Business Journal Issue 1
 
Disney's Twitterverse - Social Business Journal Issue 2
Disney's Twitterverse - Social Business Journal Issue 2Disney's Twitterverse - Social Business Journal Issue 2
Disney's Twitterverse - Social Business Journal Issue 2
 
Webinar: Collaborative Reporting by @DachisGroup
Webinar: Collaborative Reporting by @DachisGroupWebinar: Collaborative Reporting by @DachisGroup
Webinar: Collaborative Reporting by @DachisGroup
 
Webinar: Black Friday Winners and Losers 2012 (@DachisGroup)
Webinar: Black Friday Winners and Losers 2012 (@DachisGroup)Webinar: Black Friday Winners and Losers 2012 (@DachisGroup)
Webinar: Black Friday Winners and Losers 2012 (@DachisGroup)
 
Social Business Journal v02
Social Business Journal v02Social Business Journal v02
Social Business Journal v02
 
Current State of Social Engagement Inside The Large Enterprise | Engagement @...
Current State of Social Engagement Inside The Large Enterprise | Engagement @...Current State of Social Engagement Inside The Large Enterprise | Engagement @...
Current State of Social Engagement Inside The Large Enterprise | Engagement @...
 
Webinar - The Connected Company
Webinar - The Connected CompanyWebinar - The Connected Company
Webinar - The Connected Company
 
Webinar: Measuring Social Campaigns (@DachisGroup)
Webinar: Measuring Social Campaigns (@DachisGroup)Webinar: Measuring Social Campaigns (@DachisGroup)
Webinar: Measuring Social Campaigns (@DachisGroup)
 
Dachis Group and Facebook Webinar June 14, 2012
Dachis Group and Facebook Webinar June 14, 2012Dachis Group and Facebook Webinar June 14, 2012
Dachis Group and Facebook Webinar June 14, 2012
 
Social Business Design
Social Business DesignSocial Business Design
Social Business Design
 
Employee Advocacy
Employee AdvocacyEmployee Advocacy
Employee Advocacy
 
Dachis Group Social Business Journal - Issue 01
Dachis Group Social Business Journal - Issue 01Dachis Group Social Business Journal - Issue 01
Dachis Group Social Business Journal - Issue 01
 
The Social Performance of Mega-Software Brands: SAP vs Oracle
The Social Performance of Mega-Software Brands: SAP vs OracleThe Social Performance of Mega-Software Brands: SAP vs Oracle
The Social Performance of Mega-Software Brands: SAP vs Oracle
 
Facebook fMC guidebook (Dachis Group)
Facebook fMC guidebook (Dachis Group)Facebook fMC guidebook (Dachis Group)
Facebook fMC guidebook (Dachis Group)
 
Dachis Group Super Social 2012
Dachis Group Super Social 2012Dachis Group Super Social 2012
Dachis Group Super Social 2012
 
Dachis Group - Lessons Learned from 2011 Shopping Season
Dachis Group - Lessons Learned from 2011 Shopping SeasonDachis Group - Lessons Learned from 2011 Shopping Season
Dachis Group - Lessons Learned from 2011 Shopping Season
 
Dachis Group - 2011 shopping season infographic
Dachis Group - 2011 shopping season infographicDachis Group - 2011 shopping season infographic
Dachis Group - 2011 shopping season infographic
 

Último

Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businesspanagenda
 
Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024SynarionITSolutions
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdflior mazor
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyKhushali Kathiriya
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century educationjfdjdjcjdnsjd
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUK Journal
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...DianaGray10
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsJoaquim Jorge
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAndrey Devyatkin
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services
 
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...Principled Technologies
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingEdi Saputra
 
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsTop 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsRoshan Dwivedi
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...apidays
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 

Último (20)

Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsTop 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 

2011 SBS Sydney | Kevin Tate, Putting Facebook to Work Effectively

  • 1.
  • 2. >300 Facebook programs for >200 brands since 2006
  • 3. You can look at Facebook through many different lenses … … today I’m going to focus on the Marketing lens.
  • 4.
  • 5.
  • 6. HOW DOES FACEBOOK “WORK” ?
  • 7.
  • 8.
  • 9. WHAT IT GOOD FOR (AND NOT GOOD FOR) ?
  • 10.
  • 11.
  • 12. Social Presence, Apps, Campaigns: Many Ways to Win Southwest Airlines Promotion grew 100k to 750k fans in 2 weeks Travelocity Over a million votes for the Cabin Fever campaign HBO Doubled active fan base through friend referrals American Express Highly integrated social programs to promote charitable giving Walmart & ASPCA Raised over $100k from fans – with no media (all viral) Disney Extending the guest experience, launching new attractions
  • 13. WHAT DOES THIS MEAN FOR A BRAND ?
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. WHAT DOES THIS MEAN FOR THE WEB AS A WHOLE ?
  • 19. What the Web “does” is changing Friends Likes Targeting
  • 20. The social/mobile web is runs on Attention Streams
  • 21.
  • 22.
  • 23. …and remember, Facebook is a platform and paradigm that’s changing more than just Marketing Customer Service Product Innovation Sales Public Relations Talent Management
  • 24.