2011 SBS Sydney | Peter Kim, Dachis Group SBD: A Global Vision
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2011 SBS Sydney | Peter Kim, Dachis Group SBD: A Global Vision
- 1. Social Business Design: A Global Vision Peter Kim Managing Director, North America 2 March 2011
- 2. 2 Two slides about Dachis Group ® 2011 Dachis Group. Confidential and Proprietary
- 3. Social Business Summit Sydney | 2 March 2011 We are 200+ professionals in ten cities worldwide ® 2011 Dachis Group. Confidential and Proprietary
- 4. Social Business Summit Sydney | 2 March 2011 We are 200+ professionals in ten cities worldwide Austin London New York Portland Philadelphia St. Louis Lincoln Madrid Amsterdam Sydney ® 2011 Dachis Group. Confidential and Proprietary
- 5. Social Business Summit Sydney | 2 March 2011 Who weʼve worked with ® 2011 Dachis Group. Confidential and Proprietary
- 6. Social Business Summit Sydney | 2 March 2011 Who weʼve worked with CONSUMER INDUSTRIAL ELECTRONICS R E TA I L TELECOM GOVERNMENT T R AV E L / L I F E S T Y L E FOOD/BEVERAGE AUTOMOTIVE FINANCIAL SERVICES ® 2011 Dachis Group. Confidential and Proprietary
- 7. 5 A bit of industry history ® 2011 Dachis Group. Confidential and Proprietary
- 8. Social Business Summit Sydney | 2 March 2011 ® 2011 Dachis Group. Confidential and Proprietary
- 9. Social Business Summit Sydney | 2 March 2011 ® 2011 Dachis Group. Confidential and Proprietary
- 10. Social Business Summit Sydney | 2 March 2011 Then in 2006... ® 2011 Dachis Group. Confidential and Proprietary
- 11. Social Business Summit Sydney | 2 March 2011 Then in 2006... ® 2011 Dachis Group. Confidential and Proprietary
- 12. Social Business Summit Sydney | 2 March 2011 ® 2011 Dachis Group. Confidential and Proprietary
- 13. Social Business Summit Sydney | 2 March 2011 ® 2011 Dachis Group. Confidential and Proprietary
- 14. Social Business Summit Sydney | 2 March 2011 ® 2011 Dachis Group. Confidential and Proprietary
- 15. Social Business Summit Sydney | 2 March 2011 ® 2011 Dachis Group. Confidential and Proprietary
- 16. Social Business Summit Sydney | 2 March 2011 ® 2011 Dachis Group. Confidential and Proprietary
- 17. Social Business Summit Sydney | 2 March 2011 ® 2011 Dachis Group. Confidential and Proprietary
- 18. Social Business Summit Sydney | 2 March 2011 ® 2011 Dachis Group. Confidential and Proprietary
- 19. Social Business Summit Sydney | 2 March 2011 Saved by a tweet ® 2011 Dachis Group. Confidential and Proprietary
- 20. Social Business Summit Sydney | 2 March 2011 Saved by a group ® 2011 Dachis Group. Confidential and Proprietary
- 21. Social Business Summit Sydney | 2 March 2011 Discovered as an international star ® 2011 Dachis Group. Confidential and Proprietary
- 22. Social Business Summit Sydney | 2 March 2011 ® 2011 Dachis Group. Confidential and Proprietary
- 23. Social Business Summit Sydney | 2 March 2011 ® 2011 Dachis Group. Confidential and Proprietary
- 24. But not so fast... ® 2011 Dachis Group. Confidential and Proprietary
- 25. Social Business Summit Sydney | 2 March 2011 ® 2011 Dachis Group. Confidential and Proprietary
- 26. Social Business Summit Sydney | 2 March 2011 Dell hell ® 2011 Dachis Group. Confidential and Proprietary
- 27. Social Business Summit Sydney | 2 March 2011 The Great HSBC student rip-off ® 2011 Dachis Group. Confidential and Proprietary
- 28. Social Business Summit Sydney | 2 March 2011 Motrin Moms ® 2011 Dachis Group. Confidential and Proprietary
- 29. Social Business Summit Sydney | 2 March 2011 People want personal benefit Source: CarbonNYC on Flickr ® 2011 Dachis Group. Confidential and Proprietary
- 30. Social Business Summit Sydney | 2 March 2011 People want personal benefit Source: CarbonNYC on Flickr ® 2011 Dachis Group. Confidential and Proprietary
- 31. Social Business Summit Sydney | 2 March 2011 Selecting a tool is difficult ® 2011 Dachis Group. Confidential and Proprietary
- 32. Social Business Summit Sydney | 2 March 2011 Selecting a tool is difficult • Blogs. • Bebo. Bit.ly. Bloglines. Cyworld. Delicious. digg. Disqus. Dopplr. Drop.io. Facebook. Feedburner. Flickr. Foursquare. FriendFeed. Friendster. Google Buzz. Gowalla. hi5. instagr.am. Jive. LinkedIn. LiveJournal. mixi. MySpace. Ning. Orkut. Plancast. Posterous. PubSubHub. reddit. renren. Scribd. Second Life. Seesmic. Skyrock. SlideShare. StudiVZ. StumbleUpon. TripIt. Tumblr. ® 2011 Dachis Group. Confidential and Proprietary
- 33. Social Business Summit Sydney | 2 March 2011 Noise drowns out signal, causing filter failure ® 2011 Dachis Group. Confidential and Proprietary
- 34. Social Business Summit Sydney | 2 March 2011 Noise drowns out signal, causing filter failure ® 2011 Dachis Group. Confidential and Proprietary
- 35. Social Business Summit Sydney | 2 March 2011 Individuals donʼt scale ® 2011 Dachis Group. Confidential and Proprietary
- 36. Social Business Summit Sydney | 2 March 2011 Individuals donʼt scale ? ® 2011 Dachis Group. Confidential and Proprietary
- 37. Social Business Summit Sydney | 2 March 2011 Incorporating social is tough ® 2011 Dachis Group. Confidential and Proprietary
- 38. Itʼs time for social business ® 2011 Dachis Group. Confidential and Proprietary
- 39. Social Business Summit Sydney | 2 March 2011 ® 2011 Dachis Group. Confidential and Proprietary
- 40. Social Business Summit Sydney | 2 March 2011 ® 2011 Dachis Group. Confidential and Proprietary
- 41. Social Business Summit Sydney | 2 March 2011 Our connections are getting faster... Non-Dialup Dialup Source: Australian Bureau of Statistics, June 2010 ® 2011 Dachis Group. Confidential and Proprietary
- 42. Social Business Summit Sydney | 2 March 2011 Our connections are getting faster... Non-Dialup Dialup Australian Internet Subscribers 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Jun 2006 Sep 2006 Mar 2007 Dec 2007 Jun 2008 Dec 2008 Jun 2009 Dec 2009 Jun 2010 Source: Australian Bureau of Statistics, June 2010 ® 2011 Dachis Group. Confidential and Proprietary
- 43. Social Business Summit Sydney | 2 March 2011 ...with increasingly powerful nodes Source: Apple ® 2011 Dachis Group. Confidential and Proprietary
- 44. Social Business Summit Sydney | 2 March 2011 ...with increasingly powerful nodes Source: Apple ® 2011 Dachis Group. Confidential and Proprietary
- 45. Social Business Summit Sydney | 2 March 2011 We can office everywhere... Source: re-ality on Flickr ® 2011 Dachis Group. Confidential and Proprietary
- 46. Social Business Summit Sydney | 2 March 2011 ...and stay connected in the cloud ® 2011 Dachis Group. Confidential and Proprietary
- 47. Social Business Summit Sydney | 2 March 2011 ...and stay connected in the cloud ® 2011 Dachis Group. Confidential and Proprietary
- 48. Social Business Summit Sydney | 2 March 2011 We live in public... Credit: hyku on Flickr ® 2011 Dachis Group. Confidential and Proprietary
- 49. Social Business Summit Sydney | 2 March 2011 ...and open up to the world Source: antigone78 on Flickr ® 2011 Dachis Group. Confidential and Proprietary
- 50. Social Business Summit Sydney | 2 March 2011 ...and open up to the world Source: antigone78 on Flickr ® 2011 Dachis Group. Confidential and Proprietary
- 51. Social business by design ® 2011 Dachis Group. Confidential and Proprietary
- 52. Social Business Summit Sydney | 2 March 2011 Connections Culture Communication Clarity ® 2011 Dachis Group. Confidential and Proprietary
- 53. Social Business Summit Sydney | 2 March 2011 Connections • To whom are you connected and how? ® 2011 Dachis Group. Confidential and Proprietary
- 54. Social Business Summit Sydney | 2 March 2011 The Westgate Studies Site Plan of Westgate and Westgate West, Festinger, Schacter, Lewin, Back 1950 ® 2011 Dachis Group. Confidential and Proprietary
- 55. Social Business Summit Sydney | 2 March 2011 The Westgate Studies “propinquity” Site Plan of Westgate and Westgate West, Festinger, Schacter, Lewin, Back 1950 ® 2011 Dachis Group. Confidential and Proprietary
- 56. Social Business Summit Sydney | 2 March 2011 Fourth plinth, Trafalgar Square • One & Other - Antony Gormley - Living portrait of the UK • 2,400 people - One hour each - 100 days • Flickr, Twitter, and TV coverage • 2.5 million site visits - Over 8 million pageviews - Tens of thousands of comments ® 2011 Dachis Group. Confidential and Proprietary
- 57. Social Business Summit Sydney | 2 March 2011 Are you siloed or networked? Source: twiangulate.com ® 2011 Dachis Group. Confidential and Proprietary
- 58. Social Business Summit Sydney | 2 March 2011 Are you siloed or networked? Source: twiangulate.com ® 2011 Dachis Group. Confidential and Proprietary
- 59. Social Business Summit Sydney | 2 March 2011 Culture • Do you have a social calibration? ® 2011 Dachis Group. Confidential and Proprietary
- 60. Social Business Summit Sydney | 2 March 2011 If you had to rate your relationship with work... ® 2011 Dachis Group. Confidential and Proprietary
- 61. Social Business Summit Sydney | 2 March 2011 If you had to rate your relationship with work... ® 2011 Dachis Group. Confidential and Proprietary
- 62. Social Business Summit Sydney | 2 March 2011 A US$900 million socially calibrated culture Source: Larry Tomlinson on Flickr ® 2011 Dachis Group. Confidential and Proprietary
- 63. Social Business Summit Sydney | 2 March 2011 A US$900 million socially calibrated culture Source: Larry Tomlinson on Flickr ® 2011 Dachis Group. Confidential and Proprietary
- 64. Social Business Summit Sydney | 2 March 2011 Fortuneʼs 100 Best Companies to Work for in America vs. S&P 500 100 Best S&P 500 ® 2011 Dachis Group. Confidential and Proprietary
- 65. Social Business Summit Sydney | 2 March 2011 Fortuneʼs 100 Best Companies to Work for in America vs. S&P 500 100 Best S&P 500 11% 10% 9% 8% 7% 6% 4% 3% 2% 1% 0% 1998 2010 ® 2011 Dachis Group. Confidential and Proprietary
- 66. Social Business Summit Sydney | 2 March 2011 How will you lead social business? SOCIAL BUSINESS LEADERSHIP Customer Service PR One throat to choke Social Business Managers Creative Teacher Writer Measurement Listening Knowledge Technology Project Community Manager Manager Managers Social Brand Managers REGIONS OVERSIGHT EXAMPLE MARKETS ® 2011 Dachis Group. Confidential and Proprietary
- 67. Social Business Summit Sydney | 2 March 2011 Communication • Are you creating signal or noise? ® 2011 Dachis Group. Confidential and Proprietary
- 68. Social Business Summit Sydney | 2 March 2011 Communication as work, not for work ® 2011 Dachis Group. Confidential and Proprietary
- 69. Social Business Summit Sydney | 2 March 2011 Communication as work, not for work ® 2011 Dachis Group. Confidential and Proprietary
- 70. Social Business Summit Sydney | 2 March 2011 Nokia uses internal tools to broadcast signals ® 2011 Dachis Group. Confidential and Proprietary
- 71. Social Business Summit Sydney | 2 March 2011 Does communication flow freely? ® 2011 Dachis Group. Confidential and Proprietary
- 72. Social Business Summit Sydney | 2 March 2011 Does communication flow freely? ® 2011 Dachis Group. Confidential and Proprietary
- 73. Social Business Summit Sydney | 2 March 2011 Clarity • How can you measure and filter for meaning? ® 2011 Dachis Group. Confidential and Proprietary
- 74. Social Business Summit Sydney | 2 March 2011 Analyze for meaning Source: Nielsen Online ® 2011 Dachis Group. Confidential and Proprietary
- 75. Social Business Summit Sydney | 2 March 2011 Measurement: where to start? buzz demographics of target audience social bookmarks share of voice influence of consumers reached followers page views favorites popularity sentiment uploads comments change in SEO rankings downloads embeds/installs user views number of UGC submissions mainstream media mentions effective CPM contest entries interaction rate likes subscriptions brand association clicks fans tags added savings per customer generated through direct social media interactions growth rate of fans/followers ® 2011 Dachis Group. Confidential and Proprietary
- 76. Social Business Summit Sydney | 2 March 2011 Measure what you control, not just what you can • Only measure things that provide insight • Donʼt measure things for the sake of measurement Sources: overtone.com, facebook.com, sas.com ® 2011 Dachis Group. Confidential and Proprietary
- 77. Are you designed for social business? ® 2011 Dachis Group. Confidential and Proprietary
- 78. Social Business Summit Sydney | 2 March 2011 Social business organization models vary POINT IN TIME PROCESS !"#$%&$'())) -.'#$%&$'())) !"*(%"+,($!) ® 2011 Dachis Group. Confidential and Proprietary
- 79. Social Business Summit Sydney | 2 March 2011 Social business organization models vary POINT IN TIME PROCESS !"#$%&$'())) -.'#$%&$'())) !"*(%"+,($!) ® 2011 Dachis Group. Confidential and Proprietary
- 80. Social Business Summit Sydney | 2 March 2011 People: prepared to connect Markets Regions Brand Facilitation Public Affairs Coordination Social Business Best Practices Facilitator Shared Consumer Resources Support Brand Management ® 2011 Dachis Group. Confidential and Proprietary
- 81. Social Business Summit Sydney | 2 March 2011 Process: integrated across the matrix SOCIAL BUSINESS HUB MKT PR HR S BRANDS C R KNOWLEDGE M LEGAL CONSUMERS ACTIONABLE STORES VALUE ® 2011 Dachis Group. Confidential and Proprietary
- 82. Social Business Summit Sydney | 2 March 2011 Technology: tools support engagement I.M. WEB LOYALTY EASY URL EMAIL INFLUENCERS SHARE Blogs, POINT Communities LISTENING SOCIAL SOCIAL HUB APPLICATIONS Widgets, Registration, CRM Mobile Apps WEB TRENDS SOCIAL SOCIAL SOCIAL MEDIA PLATFORMS Twitter, Facebook, ANALYTICS CRM YouTube, Blogs COLLABORATION BUSINESS DASHBOARD MOBILE SOCIAL Apps Foursquare, Gowalla, Etc. ® 2011 Dachis Group. Confidential and Proprietary
- 83. Social Business Summit Sydney | 2 March 2011 Success: Social business by design ® 2011 Dachis Group. Confidential and Proprietary
- 84. Thank you http://www.dachisgroup.com + 1 512-275-7825 peter.kim@dachisgroup.com @peterkim
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- That’s not all that’s being created, or shared. \n\nThe photo/video community site Flickr launched in 2004 and a few years later hosted 3.5 million photos and now they host (c) more than 5 billion images. (c)\n
- That’s not all that’s being created, or shared. \n\nThe photo/video community site Flickr launched in 2004 and a few years later hosted 3.5 million photos and now they host (c) more than 5 billion images. (c)\n
- YouTube launched in 2005 and just a couple years later was hosting 6 million videos.\n\nToday (c) the number is 150 million, with 24 hours of new videos uploaded to the site every minute — 3/4 coming from outside the United States. (c)\n
- YouTube launched in 2005 and just a couple years later was hosting 6 million videos.\n\nToday (c) the number is 150 million, with 24 hours of new videos uploaded to the site every minute — 3/4 coming from outside the United States. (c)\n
- Facebook started with a bang, too. After a couple years it had 35 million users. Today, (c) there are 500 million active users.\n\nIf Facebook were a country it would be the 3rd largest on the planet, behind only China and India. (c)\n
- Facebook started with a bang, too. After a couple years it had 35 million users. Today, (c) there are 500 million active users.\n\nIf Facebook were a country it would be the 3rd largest on the planet, behind only China and India. (c)\n
- And people aren’t just creating content — (c) they’re making connections. (c)\n
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