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Social Business
Design in Action

Robin Hamman (@cybersoc)
Headshift Europe




Thursday, 25 March 2010
[headshift clients]
Thursday, 25 March 2010
• New Statesman New Media Awards 2008:             • Forrester Groundswell Awards 2008: Finalists
                    Winners
                                                                     • HEIST Awards for Education Marketing: Gold
                  • Prospect Magazine Think Tank of the Year
                                                                     • Marketing Week Best Packaged Goods Web
                    Awards 2006: Best website
                                                                       Site: Top 10 placement
                  • New Statesman New Media Awards 2006:
                                                                     • Legal Business Best Legal Website: Top 20
                    Highly commended
                                                                       placement
                  • International Information Industry Award 2005:
                                                                     • Internet Marketing Attorney: Global Top 10
                    Innovation in Knowledge Management
                                                                       placement
                  • New Media Age Effectiveness Awards 2004:
                                                                     • Revolution New Media Marketing Awards:
                    Best Public Sector Website
                                                                       Best use of new media for customer service
                  • International Information Industry Award 2003:
                                                                     • IVCA Awards: Two Runner-up positions
                    Best intranet / extranet
                                                                     • New Media Age Effectiveness Awards: Finalist
                  • CRM Industry Awards 2003: Innovation of the
                    Year                                             • New Statesman New Media Awards: Finalist
                  • International Visual Communication               • Central IT Unit, Cabinet Office: example of
                    Association Awards 2003: Commended                 best practice




                                                                                    [headshift awards]
Thursday, 25 March 2010
[user centred process]
Thursday, 25 March 2010
[user centred process]
Thursday, 25 March 2010
[One&Other (Sky Arts)]
Thursday, 25 March 2010
real opportunities...




                                          [opportunities]
Thursday, 25 March 2010
Go to Your Audience
                             the whole web is your canvas




                                                            [opportunity one]
Thursday, 25 March 2010
[Do the Green Thing]
Thursday, 25 March 2010
[Royal Dutch Shell]
Thursday, 25 March 2010
Activate Your Customers
                           learn by watching what they say and do




                                                                    [opportunity two]
Thursday, 25 March 2010
[MetroTwin (British Airways)]
Thursday, 25 March 2010
[Fix My Street]
Thursday, 25 March 2010
[MP's Expenses]
Thursday, 25 March 2010
Learn to Listen
                                listen and learn




                                                   [opportunity three]
Thursday, 25 March 2010
[people are talking]
Thursday, 25 March 2010
[monitoring platform]
Thursday, 25 March 2010
[monitoring platform]
Thursday, 25 March 2010
Engaging With Customers
                                  wherever they are




                                                      [opportunity four]
Thursday, 25 March 2010
[acknowledging problems]
Thursday, 25 March 2010
[getsatisfaction.com]
Thursday, 25 March 2010
[getting the whole business involved]
Thursday, 25 March 2010
[engagement strategy]
Thursday, 25 March 2010
[Global Consumer Brand]
Thursday, 25 March 2010
[Global Consumer Brand]
Thursday, 25 March 2010
Working Together
                             enterprise collaboration




                                                        [opportunity five]
Thursday, 25 March 2010
[BP Marketing Intranet]
Thursday, 25 March 2010
[Global Brand Legal Dept]
Thursday, 25 March 2010
Wider Collaboration
                            sharing ideas and experience




                                                           [opportunity six]
Thursday, 25 March 2010
[Audience? Producer?]
Thursday, 25 March 2010
Logo                          Logo
                                  Logo
       XX




                XX




                          [Global Investment Group]
Thursday, 25 March 2010
Logo                          Logo
                                  Logo
       XX




                XX




                          [Global Investment Group]
Thursday, 25 March 2010
[MentorNet]
Thursday, 25 March 2010
[MentorNet]
Thursday, 25 March 2010
Social Business
Design in Action

Robin Hamman (@cybersoc)
Headshift Europe




                           [the beginning]
Thursday, 25 March 2010

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Robin Hamman at SBS2010 Sydney