This document provides an overview of 3M Company, including its history, products, markets, and internationalization strategies. 3M was founded in 1902 in Minnesota and has since expanded globally, now operating in more than 65 countries with over $23 billion in annual sales. The company began exporting abrasive products internationally in the 1920s and steadily increased its foreign operations over the following decades through both acquisitions and organic growth. Today 3M has a highly geocentric structure and over half of its sales come from international markets, demonstrating its extensive global reach and commitment to internationalization.

1. INTERNATIONAL
MARKETING
Concepts & Contexts of
Dilara ADAYLAR
Academic Year : 2010/2011 – Semester 3

2. AGENDA
I. Company Presentation
 History
 Products & Markets
II. International Marketing Contexts & Concepts
III.Summary

3. I. Company Presentation
Presents in more than 200
countries
Operations in more than 65
countries
$23.123 billion sales revenue (2009)
74,835 employees worldwide (2009)
R&D: $ 7 billion in total for last 5
years with 6,700 researchers
worldwide

4. History(I)
“Minnesota Mining and Manufacturing
Co.” was founded in 1902 / Minnesota
 grinding-wheel abrasives
1905 focus on sandpaper products
The world's first waterproof sandpaper
in the early 1920s
By 1920, first entry attempts to
European market
Invention of masking tape in 1925
I.Company Presentation

5. History (II)
35 subsidiaries between 1950-1970
In 1963,first research lab outside of the
United States in Harlow, England
31 subsidiaries between 1970-2000
In 1999, 3M reorganizes into six business
segments
In 2001, Six Sigma Program launched.
I.Company Presentation

6. Markets/ Segments(I)
I.Company Presentation
Industrial and
Transportation
Business
Safety, Security and
Protection
Services Business
Consumer and
Office
Business
Health Care Business Display and Graphics
Business
Electro and
Communications
Business

7. Products & Brands
I.Company Presentation
Command™ Mounting
Products
Command Mounting Products
help organize and decorate
with removable hooks.
Post-it® Product
Post-it Notes and Products
capture and organize ideas.
Vikuiti™ Products
Vikuiti optical films make LCD
screens brighter and more
energy efficient.
.
Filtrete™ Filters
Filtrete Air Cleaning Filters
improve indoor air quality.
Scotch® Tapes and
Adhesives
Scotch Tapes and Adhesives
stick cleanly and dependably.
Nexcare™ First Aid
Products
Nexcare First Aid Products
protect skin and heal minor
wounds.
Scotch-Brite® Products
Scotch-Brite Cleaning
Products make cleaning fast
and easy.
Scotchprint™ Graphics
Scotchprint Graphics deliver
messages with large-format
printing and signs.
Scotchgard™ Protector
Products
Scotchgard Protective
Products protect fabrics and
surfaces.

8. AGENDA
I. Company Presentation
II. International Marketing Contexts & Concepts
 Regions
 Entry modes
 Internationalization History of 3M
 Type of Internationalization
 Degree of Internationalization of 3M
 The Overall Motivation of Internationalization
III. Summary

9. Regions
The Americas
Europe
The Middle East & Africa
Asia Pasicific
II. Int.Marketing Strategies

10. Entry Modes
II. Int.Marketing Strategies

11. Internationalization History (I)
By 1920, 4% of sales were coming out of US
Exporting waterproof sandpaper to England by 1922
Sales jumped from less than $200 to more than $68.000
Membership of “American Surface Abrasive Export
Corporation” by 1923
The first attempts to acquire abrasives operations in
France and Germany failed in 1920s
Another try at manufacturing “Wetordry”sandpaper in
England, in a shared patent arrangement with two
British companies, also failed.
II. Int.Marketing Strategies

12. Internationalization History (II)
Durex Corporation with 8 North American
competitors in England (1928)
Dissolution of Durex (1951)
sandpaper plant in England
a small plant in France
an office in Germany
a tape factory in Brazil
After WW II, 3M got a head start in
developing its European business by using
%60 of European distributor network of
Durex Corporation.
II. Int.Marketing Strategies

13. Internationalization History (III)
II. Int.Marketing Strategies

14. Internationalization History (IV)

15. Internationalization History (V)
In 1987, international sales was %40 of total
sales.
By 1992,it increased to %50 with 50:50 plan.
Since 1990, 3M acquired 82 companies all
around the world.

16. Type of Internationalization
1920-1980: Global strategy but local
implementation
1980-1990s: Moving away from country-by-
country management to more regional
management
1990s-present: Global management structure
“A single voice with a lot of accent”
II. Int.Marketing Strategies
Ethnocentric
Polycentric
Regiocentric
Geocentric

17. Degree of Internationalization (I)
II. Int.Marketing Strategies

18. Degree of Internationalization (II)
II. Int.Marketing Strategies

19. The Overall Motivation for
Internationalization
3M could never be a “cookie cutter”
3M follows its’ own goals and ambitions
for international operations.
Extra effort to use every expansion
opportunity
Resistance to the bad economic
situations and political uncertainty
II. Int.Marketing Strategies

20. Summary
3M is a global company
Entrepreneurial
Geocentric
Proactive
Culture of Innovation
Very large range of international operations

21. THANK YOU FOR YOUR
ATTENTION!

22. QUESTIONS?
NOYES

23. BACK-UP

24. Markets/ Segments(II)

25. Total sales International sales % of international sales
2003 18232 10651 0,584
2004 20011 12133 0,606
2005 21167 12900 0,609
2006 22923 14070 0,613
2007 24462 15475 0,632
2008 25269 16090 0,636
2009 23.123 14.614 0,632
Total sales/International Sales

26. Total Workforce International Workforce % Of Int.Workforce
2003 67072 33743 50,30862357
2004 67071 34423 51,32322464
2005 69315 36282 52,34364856
2006 75333 40780 54,13298289
2007 76239 42101 55,22239274
2008 79183 45521 57,48834977
2009 74,835 43,322 57,89002472
Total Workfoce /International Workforce

27. Sales Offices(outside of
US) Manufacturing countries
Manufacturing
Locations
2003 185 28 75
2004 174 29 74
2005 173 29 80
2006 159 29 79
2007 148 32 93
2008 N/A 35 102
2009 N/A 35 105
Number of Manufacturing countries& locations