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Fast Moving Consumer Goods,[object Object],Watching its Moves,[object Object]
The number of Moves,[object Object],Fourth largest sector in the economy with a total market size,[object Object],What is the market Size?,[object Object],                                         billion US $,[object Object],1,[object Object],3,[object Object],Source:  Ibef,[object Object]
The Three Nodes,[object Object],Household Care,[object Object],Food  and ,[object Object],Beverages ,[object Object],Personal ,[object Object],Care,[object Object]
Market size,[object Object],  = ,[object Object],  number of buyers in the market ,[object Object],	xquantity purchased by an average buyer in the market per year ,[object Object],xprice of an average unit,[object Object]
The Consumption Pie,[object Object],Personal,[object Object],Care,[object Object],Grocery,[object Object],Source:  Ibef,[object Object]
What keeps you moving?,[object Object],The good factors for the GOODS,[object Object]
Individual segments,[object Object],Per Capita Consumption,[object Object],Penetration Levels,[object Object],MGI,[object Object],Why is it so promising?,[object Object]
1. Individual SegmentsFICCI throws up a double digit,[object Object],Household,[object Object],Laundry,[object Object],Home Cleanliness,[object Object],Repellants,[object Object],Personal Care,[object Object],Bath Soaps,[object Object],Deodorants,[object Object],Skin Care,[object Object],Oral Care,[object Object],Foods & Beverages,[object Object],Tea,[object Object],Coffee,[object Object],Ready To Eat,[object Object],23 %,[object Object],40 %,[object Object],10 - 15 %,[object Object],Source:  Ibef,[object Object]
2. Per Capita Consumption,[object Object],Source:  Ibef,[object Object]
3.Penetration Levels     a.] High Penetration Category,[object Object],Drive Upgradation and Consumption,[object Object],Source:  Ibef,[object Object]
3 b.] Low  Penetration Category,[object Object],Drive Penetration,[object Object],Source:  Ibef,[object Object]
4.Mc Kinsey Global Index [MGI],[object Object],Based on Annual Disposable,[object Object],    Income,[object Object],Source  : Mc Kinsey Report,[object Object]
Higher Disposable  Income,[object Object],Source  : Mc Kinsey Report,[object Object]
Different Strokes for Different Folks,[object Object],Surf Excel Matic,[object Object],Surf Excel,[object Object],Rin,[object Object],Wheel,[object Object],Opportunity to Upgrade ,[object Object],Source  : Mc Kinsey Report,[object Object]
How we consume?,[object Object],Watching the consumer,[object Object]
FMCG
FMCG
FMCG growth drivers,[object Object],Increased growth due to rising demand, fiscal incentives and improved performance of leading companies,[object Object]
Changing dynamics,[object Object],Luxury goods are now being perceived as necessities,[object Object],Increased demand for value-added and aspirational products,[object Object],Focus on the neighbouring markets,[object Object],Revival in rural markets,[object Object]
Numbers speak….,[object Object],Source: ,[object Object]
That’s all Folks !!!,[object Object],Keep Moving,[object Object]

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