SlideShare una empresa de Scribd logo
1 de 23
INTO THE MESH
Ferramentas para Redes
http://deoclid.es
deoclides.agn@gmail.com
SOBREMIM
http://deoclid.es
deoclides.agn@gmail.com
–“Conjunto de entidades (pessoas,
órgãos ou organizações) que se
relacionam entre si”
Conceito
do termo ‘rede’
http://deoclid.es
deoclides.agn@gmail.com
Grafos
http://deoclid.es
deoclides.agn@gmail.com
• Nós
• Arestas
• Dirigido
• Não-dirigido
Grafos
conceitos
A
B
A
B
http://deoclid.es
deoclides.agn@gmail.com
Grau de saída (output degree)
Define hubs, pessoas que disseminam mensagens sobre os termos buscados;
Grau de entrada (input degree)
Encontra perfis com autoridade, relevantes no contexto da busca efetuada. (Ex.: Obama no #LoveWins)
Grau (degree)
Média das duas anteriores; análise o grau médio de importância de um nó dentro de uma rede.
Grafos
Conceitos (do Gephi)
http://deoclid.es
deoclides.agn@gmail.com
Agrupamentos, com base em critérios pré-determinados.
Não clusterizado
Clusterização
http://deoclid.es
deoclides.agn@gmail.com
Agrupamentos, com base em critérios pré-determinados.
Clusterizado
Clusterização
http://deoclid.es
deoclides.agn@gmail.com
• Densidade do grafo (peso das arestas)
• Menor distância entre dois nós
• Sistemas de recomendação
• Quem viu este item também viu
• https://vimeo.com/32559678
Outrasleituras
Possibilidade de análise
http://deoclid.es
deoclides.agn@gmail.com
 Não-dirigido
 Clusterizado
 Netvizz + Gephi
Exemplode Grafo
Rede de amigos no facebook
http://deoclid.es
deoclides.agn@gmail.com
 Não-dirigido
 Clusterizado
 NodeXL
Exemplode Grafo
Rede de amigos no facebook
http://deoclid.es
deoclides.agn@gmail.com
WhatsAppx Telegram
http://deoclid.es
deoclides.agn@gmail.com
WhatsAppx Telegram
http://deoclid.es
deoclides.agn@gmail.com
WhatsAppx Telegram
14
http://deoclid.es
deoclides.agn@gmail.com
• Gephi
• Sigma Exporter
• Nayoun
• NodeXL
• Netvizz
• Flocker
• Neo4j
• Tableau
• Iramuteq
Ferramentas
O que usar para ler redes
http://deoclid.es
deoclides.agn@gmail.com
DD-CSS: http://dd-css.com/
Discovertext: https://discovertext.com/
NodeXL: http://nodexl.codeplex.com/
Flocker: http://flocker.outliers.es/
Naoyun: http://matthieu-totet.fr/Koumin/tools/naoyun/
Follow the Hashtag: http://analytics.followthehashtag.com/#/
iScience Maps: http://maps.iscience.deusto.es/
Netlytic: https://netlytic.org/
Nvivo/Ncapture: http://www.qsrinternational.com/products_nvivo_add-ons.aspx
SocioViz: http://socioviz.net/
Sodato: http://cssl.cbs.dk/software/sodato/ haven’t been able to create an acct for this
TAGS: http://tags.hawksey.info/
Topsy: http://topsy.com/
Tweet Archivist: https://www.tweetarchivist.com/
Chorus-TweetCatcherDesktop: http://www.chorusanalytics.co.uk/
Twitter Demand Collector and Analyzer: http://bensresearch.com/TwitterDemand/
Twitonomy: http://www.twitonomy.com
Webometrics: http://lexiurl.wlv.ac.uk/index.html
Ferramentaspara coleta
Twitter
http://deoclid.es
deoclides.agn@gmail.com
Netvizz: https://wiki.digitalmethods.net/Dmi/ToolNetvizz
– https://apps.facebook.com/netvizz/
NodeXL: http://socialnetimporter.codeplex.com/
Digitalfootprints: http://digitalfootprints.dk/
Discovertext: https://discovertext.com/
Infoextractor: http://www.infoextractor.org/
Nvivo/Ncapture: http://www.qsrinternational.com/products_nvivo_add-ons.aspx
Plus one social: http://plusonesocial.com/
Ferramentaspara coleta
Facebook
http://deoclid.es
deoclides.agn@gmail.com
Labs paraacompanhar
http://deoclid.es
deoclides.agn@gmail.com
Bibliografiarecomendada
http://deoclid.es
deoclides.agn@gmail.com
Vá em frente. Pergunte!
Perguntas?
Espero poder responder suas
dúvidas
OBRIGADO
http://deoclid.es
deoclides.agn@gmail.com
Linkedin
https://br.linkedin.com/in/deoclidesneto
Twitter
@deoclidesneto
Facebook
facebook.com/deoclidesneto
DeoclidesNeto
deoclides.agn@gmail.com

Más contenido relacionado

Destacado

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Destacado (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Ferramentas Redes Análise

Notas del editor

  1. Explicação básica: arestas, vértices, dirigido ou não dirigido Estudo de redes (quem fala mais da minha marca; quais hashtags estão mais associadas às minhas campanhas; quais são os agrupamentos que falam de mim, análise de nichos de atores) Relações em geral (quem viu este produto também viu, citar case da Magazine Luiza (grafos + Titan), relacionamento entre página por meio de cliques dos usuários, internet movie database, Google Maps, teoria dos sete conhecidos) Grafo mais conhecido: mapa do metrô