SlideShare una empresa de Scribd logo
1 de 19
Varju Luceno: Power of Social Media
Connecting Students of All Ages and Abilities
XLi 2014 – March 28, 2014
What is Social Media?
Engaging Others Online
in
Active and Open
Conversations
What Can Social Media Do for You?
• Make your voice heard
• Level the playing field
• Keep you up-to-date
• Enhance your networking efforts
• Inform and educate others about your cause,
services or product
• Distribute your content
• Help you stay connected
• Amplify your message
People are geared toward connecting
Connection = Value = Belonging
Most Relevant Social Media Platform?
Factors to consider:
• Your audience
• Are you listening, networking, monitoring, sharing,
educating or broadcasting?
• Frequency of updates
• Available resources (time, money, staff)
• Social media guidelines
• Tone / Style
• Privacy / Security
Where should I be: SlideShare, Twitter,
LinkedIn or Facebook?
SlideShare
• Free or paid options
• Share concise, well written, shareable content
• Demonstrate your expertise
• Spread ideas
• Add audio track to visual presentations / slides
• Automatically generated transcript
• Upload content in various formats (PowerPoint
presentations, MS Word files etc.)
Twitter
• Free
• Connect and Engage
• Listen
• Share
• Monitor / Get news
• Promote
• Educate
• Research
• Respond to feedback
LinkedIn
• Free or paid options
• Connect with more than 275 million members
worldwide, find mentors and career advice
• Stay up to date with people in your network
• Search for people, jobs, companies and groups
• Follow Influencers / get insights
• View and save recommended jobs
• Read the latest industry news
• Follow companies / organizations
• Keep up with your favorite groups, participate
Facebook
• Free
• Effective for H2H (human-to-human)
connections
• Personal profiles, pages (companies, events,
causes, non-profits, products) and groups
• Participation is more involved (time-consuming)
than on LinkedIn, Twitter or SlideShare
• Can get very “noisy”
Blogs
• Free or paid options
• The most time-consuming
• Know your target audience
• Relevant content and consistency of posting
are important
• Educate and inform
• Make sharing your content easy
YouTube
• Free
• Very powerful
• Know your audience
• Edutainment (Educate and Entertain)
• Use captions
• TedEd: Lessons Worth Sharing
[http://www.youtube.com/user/TEDEducation]
What About Accessibility ?
Common Social Media Accessibility
Issues
• Lack of section headings
• Poor color contrast
• Inability to navigate using keyboard only
• Inability to operate functionality using keyboard only
• Missing text equivalents (descriptions) for images
• Inability to resize text
• Videos lacking captioning
• Purpose of a field not labeled
• Inability to create user accounts (Pinterest)
• Use of CAPTCHAs- abstract renderings of random characters
Make Your Content Accessible
• Provide additional ways to contact your organization
• Use clear, concise messages
• Include main content first, put hashtags (#) at the end of a post,
important for screen reader users
• If a tweet contains an image, video or audio indicate this at the
beginning of the content or use the prefix [PIC], [VIDEO] or [AUDIO]
• In addition, if a tweet or Facebook post includes one of these items,
link back to the webpage that contains the image, video or audio with
a full caption/transcript
• Avoid the use of acronyms, abbreviations and text messaging
shortcuts if you can
• If you are linking to a PDF document, make sure the document is
tagged properly and accessible. If it is not, also provide a link to a text
alternative
• Ensure proper HTML markup is used such as headings, paragraphs and
lists to help orient users and ensure clarity of the content
Find Tools and Resources
• Twitter provides a list of keyboard shortcuts for keyboard only
users
• Facebook provides a small set of keyboard shortcuts
• AppleVis collects information on the accessibility of apps
developed for iOS devices, including LinkedIn and Twitter apps
• Easy YouTube provides an accessible interface for viewing
YouTube videos
• Easy YouTube caption creator: content creating tool
• WordPress open source CMS with many free plugins, allows
to host a website on your own server, provides more freedom
to customize the software for accessibility
Resources
• Twitter Accessibility: Media Access Australia
[http://www.mediaaccess.org.au/online-media/social-media/twitter]
• LinkedIn Help: Media Access Australia
[http://www.mediaaccess.org.au/online-media/social-media/linkedin]
• Facebook Accessibility Help
[https://www.facebook.com/help/156151771119453]
• Accessible WordPress Themes: The Chronicle of Higher Ed
[http://chronicle.com/blogs/profhacker/accessibility-ready-wordpress-themes/55683]
• Tweeting Blind by Jonathan Mosen (NBP)
[http://www.nbp.org/ic/nbp/TWEET.html]
Resources (continued)
• Social Media for People With a Disability
[http://www.mediaaccess.org.au/online-media/social-media]
• Improving the Accessibility of Social Media in Government
[http://www.howto.gov/social-media/using-social-media-in-government/improving- accessibility]
• Accessible Social Media: SSB BART Group
[https://www.ssbbartgroup.com/blog/2013/01/08/accessible-social-media/]
• Ed Social Media [http://www.edsocialmedia.com/]
• AppleVis [http://www.applevis.com/]
Stay Connected
Twitter: @accessibledaisy, @varjuluceno
www.daisy.org

Más contenido relacionado

La actualidad más candente

Read/Write Web : Mt. Vernon
Read/Write Web : Mt. VernonRead/Write Web : Mt. Vernon
Read/Write Web : Mt. Vernon
OHIO ITSCO
 
Exploring online portfolios
Exploring online portfoliosExploring online portfolios
Exploring online portfolios
Kurtis Hewson
 
Social media ws_copenhagen
Social media ws_copenhagenSocial media ws_copenhagen
Social media ws_copenhagen
Körpergarten
 
Twitter as a professional development tool
Twitter as a professional development toolTwitter as a professional development tool
Twitter as a professional development tool
Will Deyamport
 
Web 2.0 blast_off_8-21-12_final
Web 2.0 blast_off_8-21-12_finalWeb 2.0 blast_off_8-21-12_final
Web 2.0 blast_off_8-21-12_final
Lamar University
 

La actualidad más candente (20)

Go Global with Mobile!
Go Global with Mobile!Go Global with Mobile!
Go Global with Mobile!
 
Read/Write Web : Mt. Vernon
Read/Write Web : Mt. VernonRead/Write Web : Mt. Vernon
Read/Write Web : Mt. Vernon
 
Web 2.0 tools and Education
Web 2.0 tools and EducationWeb 2.0 tools and Education
Web 2.0 tools and Education
 
Ling5 P04f
Ling5 P04fLing5 P04f
Ling5 P04f
 
Technology Tools for Librarians: Slidecast
Technology Tools for Librarians: SlidecastTechnology Tools for Librarians: Slidecast
Technology Tools for Librarians: Slidecast
 
The Distributed, Web 2.0 VLE? Incorporating External Content Platforms into ...
The Distributed, Web 2.0 VLE? Incorporating External Content Platforms into ...The Distributed, Web 2.0 VLE? Incorporating External Content Platforms into ...
The Distributed, Web 2.0 VLE? Incorporating External Content Platforms into ...
 
Blogging 101
Blogging 101Blogging 101
Blogging 101
 
Digital art ed communities
Digital art ed communitiesDigital art ed communities
Digital art ed communities
 
Common Online Terminologies
Common Online TerminologiesCommon Online Terminologies
Common Online Terminologies
 
Exploring online portfolios
Exploring online portfoliosExploring online portfolios
Exploring online portfolios
 
Using web for campaigning
Using web for campaigningUsing web for campaigning
Using web for campaigning
 
Who needs social media cilips
Who needs social media cilipsWho needs social media cilips
Who needs social media cilips
 
Hypertext, hypermedia and multimedia Karina Chancusig
Hypertext, hypermedia and multimedia Karina ChancusigHypertext, hypermedia and multimedia Karina Chancusig
Hypertext, hypermedia and multimedia Karina Chancusig
 
INSYS 447 Fall 2009
INSYS 447 Fall 2009INSYS 447 Fall 2009
INSYS 447 Fall 2009
 
Social media ws_copenhagen
Social media ws_copenhagenSocial media ws_copenhagen
Social media ws_copenhagen
 
Slideshare presentation
Slideshare presentationSlideshare presentation
Slideshare presentation
 
Twitter as a professional development tool
Twitter as a professional development toolTwitter as a professional development tool
Twitter as a professional development tool
 
Ud in-curriculum-4 accessu-2018 (howard-lydia combined-nn)
Ud in-curriculum-4 accessu-2018 (howard-lydia combined-nn)Ud in-curriculum-4 accessu-2018 (howard-lydia combined-nn)
Ud in-curriculum-4 accessu-2018 (howard-lydia combined-nn)
 
Building Community, Interaction, Collaboration, and Engagement with VoiceThread
Building Community, Interaction, Collaboration, and Engagement with VoiceThreadBuilding Community, Interaction, Collaboration, and Engagement with VoiceThread
Building Community, Interaction, Collaboration, and Engagement with VoiceThread
 
Web 2.0 blast_off_8-21-12_final
Web 2.0 blast_off_8-21-12_finalWeb 2.0 blast_off_8-21-12_final
Web 2.0 blast_off_8-21-12_final
 

Similar a Power of Social Media: Connecting Students of All Ages and Abilities

Creating an inclusive social media strategy
Creating an inclusive social media strategyCreating an inclusive social media strategy
Creating an inclusive social media strategy
Access iQ
 
Social media for_learning
Social media for_learningSocial media for_learning
Social media for_learning
Ann Shea
 
Dmdh session-2-2013-14
Dmdh session-2-2013-14Dmdh session-2-2013-14
Dmdh session-2-2013-14
Paige Morgan
 
Social media: introduction to useful tools for academics
Social media: introduction to useful tools for academicsSocial media: introduction to useful tools for academics
Social media: introduction to useful tools for academics
Lancaster University Library
 
Communications, blogs, wikis, social networking (orkney)
Communications, blogs, wikis, social networking (orkney)Communications, blogs, wikis, social networking (orkney)
Communications, blogs, wikis, social networking (orkney)
Jisc Scotland
 
Mini Tech Tools Session at Akirachix Meetup
Mini Tech Tools Session at Akirachix MeetupMini Tech Tools Session at Akirachix Meetup
Mini Tech Tools Session at Akirachix Meetup
Melissa Tully
 
Social Media for Learning: A Balanced Approach
Social Media for Learning: A Balanced ApproachSocial Media for Learning: A Balanced Approach
Social Media for Learning: A Balanced Approach
QuickLessons LLC
 

Similar a Power of Social Media: Connecting Students of All Ages and Abilities (20)

Social Media 101
Social Media 101 Social Media 101
Social Media 101
 
Social Media - a trigger for SPO1510
Social Media - a trigger for SPO1510Social Media - a trigger for SPO1510
Social Media - a trigger for SPO1510
 
Creating an inclusive social media strategy
Creating an inclusive social media strategyCreating an inclusive social media strategy
Creating an inclusive social media strategy
 
Social media for_learning
Social media for_learningSocial media for_learning
Social media for_learning
 
Tweeting and Blogging for Academics
Tweeting and Blogging for AcademicsTweeting and Blogging for Academics
Tweeting and Blogging for Academics
 
Writers Workshop 2015 - Joining the Conversation: Fundamentals of Social Media
Writers Workshop 2015 - Joining the Conversation: Fundamentals of Social MediaWriters Workshop 2015 - Joining the Conversation: Fundamentals of Social Media
Writers Workshop 2015 - Joining the Conversation: Fundamentals of Social Media
 
Social media tools you can use
Social media tools you can useSocial media tools you can use
Social media tools you can use
 
Intro to Social Media
Intro to Social Media Intro to Social Media
Intro to Social Media
 
Dmdh session-2-2013-14
Dmdh session-2-2013-14Dmdh session-2-2013-14
Dmdh session-2-2013-14
 
Changing your outlook on utilizing social media in career services
Changing your outlook on utilizing social media in career servicesChanging your outlook on utilizing social media in career services
Changing your outlook on utilizing social media in career services
 
Social media and blogging to develop and communicate research in the arts and...
Social media and blogging to develop and communicate research in the arts and...Social media and blogging to develop and communicate research in the arts and...
Social media and blogging to develop and communicate research in the arts and...
 
Social Media Power Tips for Business
Social Media Power Tips for BusinessSocial Media Power Tips for Business
Social Media Power Tips for Business
 
Digital Tools - What's out there?
Digital Tools - What's out there?Digital Tools - What's out there?
Digital Tools - What's out there?
 
Using Social Media to Communicate Your Research
Using Social Media to Communicate Your ResearchUsing Social Media to Communicate Your Research
Using Social Media to Communicate Your Research
 
Social media tools
Social media toolsSocial media tools
Social media tools
 
Social media: introduction to useful tools for academics
Social media: introduction to useful tools for academicsSocial media: introduction to useful tools for academics
Social media: introduction to useful tools for academics
 
Communications, blogs, wikis, social networking (orkney)
Communications, blogs, wikis, social networking (orkney)Communications, blogs, wikis, social networking (orkney)
Communications, blogs, wikis, social networking (orkney)
 
Mini Tech Tools Session at Akirachix Meetup
Mini Tech Tools Session at Akirachix MeetupMini Tech Tools Session at Akirachix Meetup
Mini Tech Tools Session at Akirachix Meetup
 
Introducing Social Media
Introducing Social Media Introducing Social Media
Introducing Social Media
 
Social Media for Learning: A Balanced Approach
Social Media for Learning: A Balanced ApproachSocial Media for Learning: A Balanced Approach
Social Media for Learning: A Balanced Approach
 

Más de DAISY Consortium

Learning from Development Projects: Presentation by Dipendra Manocha
Learning from Development Projects: Presentation by Dipendra ManochaLearning from Development Projects: Presentation by Dipendra Manocha
Learning from Development Projects: Presentation by Dipendra Manocha
DAISY Consortium
 
Inclusive Publishing: The Journey to provide Accessible Digital Books
Inclusive Publishing: The Journey to provide Accessible Digital BooksInclusive Publishing: The Journey to provide Accessible Digital Books
Inclusive Publishing: The Journey to provide Accessible Digital Books
DAISY Consortium
 

Más de DAISY Consortium (20)

Ushering in the Born Accessible Era
Ushering in the Born Accessible EraUshering in the Born Accessible Era
Ushering in the Born Accessible Era
 
IFLA 2016: EPUB and math accessibility
IFLA  2016: EPUB and math accessibilityIFLA  2016: EPUB and math accessibility
IFLA 2016: EPUB and math accessibility
 
The Inclusive Publishing Initiative: Practicalities of Accessibility for the ...
The Inclusive Publishing Initiative: Practicalities of Accessibility for the ...The Inclusive Publishing Initiative: Practicalities of Accessibility for the ...
The Inclusive Publishing Initiative: Practicalities of Accessibility for the ...
 
Accessible reading solutions from mainstream publishers
Accessible reading solutions from mainstream publishersAccessible reading solutions from mainstream publishers
Accessible reading solutions from mainstream publishers
 
Finally, Certified Accessible Educational Materials from Publishers
Finally, Certified Accessible Educational Materials from Publishers Finally, Certified Accessible Educational Materials from Publishers
Finally, Certified Accessible Educational Materials from Publishers
 
Top benefits of EPUB for mobile learning
Top benefits of EPUB for mobile learningTop benefits of EPUB for mobile learning
Top benefits of EPUB for mobile learning
 
Introducing Sugamya Pustakalaya: New Accessible Online Library
Introducing Sugamya Pustakalaya: New Accessible Online LibraryIntroducing Sugamya Pustakalaya: New Accessible Online Library
Introducing Sugamya Pustakalaya: New Accessible Online Library
 
Inclusive Publishing Initiative
Inclusive Publishing InitiativeInclusive Publishing Initiative
Inclusive Publishing Initiative
 
Library for All - Also for the print disabled by Rauha Maarno
Library for All - Also for the print disabled by Rauha MaarnoLibrary for All - Also for the print disabled by Rauha Maarno
Library for All - Also for the print disabled by Rauha Maarno
 
Making newspapers accessible: Production to playback
Making newspapers accessible: Production to playbackMaking newspapers accessible: Production to playback
Making newspapers accessible: Production to playback
 
Textalk Presentation
Textalk Presentation Textalk Presentation
Textalk Presentation
 
Audible Publishing
Audible PublishingAudible Publishing
Audible Publishing
 
Finding Accessible Apps for Reading
Finding Accessible Apps for ReadingFinding Accessible Apps for Reading
Finding Accessible Apps for Reading
 
Baseline for Born Accessible EPUB 3
Baseline for Born Accessible EPUB 3Baseline for Born Accessible EPUB 3
Baseline for Born Accessible EPUB 3
 
Improving Accessible Publication Delivery Globally With DAISY Online
Improving Accessible Publication Delivery  Globally With DAISY OnlineImproving Accessible Publication Delivery  Globally With DAISY Online
Improving Accessible Publication Delivery Globally With DAISY Online
 
EPUB 3 Empowers Professionals On the Go
EPUB 3 Empowers Professionals On the GoEPUB 3 Empowers Professionals On the Go
EPUB 3 Empowers Professionals On the Go
 
Learning from Development Projects: Presentation by Dipendra Manocha
Learning from Development Projects: Presentation by Dipendra ManochaLearning from Development Projects: Presentation by Dipendra Manocha
Learning from Development Projects: Presentation by Dipendra Manocha
 
Inclusive Publishing: Reading for Everyone
Inclusive Publishing: Reading for EveryoneInclusive Publishing: Reading for Everyone
Inclusive Publishing: Reading for Everyone
 
Inclusive Publishing: The Journey to provide Accessible Digital Books
Inclusive Publishing: The Journey to provide Accessible Digital BooksInclusive Publishing: The Journey to provide Accessible Digital Books
Inclusive Publishing: The Journey to provide Accessible Digital Books
 
The New Age of Producing, Distributing, and Consuming Accessible Information
The New Age of Producing, Distributing, and Consuming Accessible InformationThe New Age of Producing, Distributing, and Consuming Accessible Information
The New Age of Producing, Distributing, and Consuming Accessible Information
 

Último

The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
heathfieldcps1
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
QucHHunhnh
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
ciinovamais
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
negromaestrong
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
heathfieldcps1
 

Último (20)

The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural ResourcesEnergy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptxINDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
PROCESS RECORDING FORMAT.docx
PROCESS      RECORDING        FORMAT.docxPROCESS      RECORDING        FORMAT.docx
PROCESS RECORDING FORMAT.docx
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 

Power of Social Media: Connecting Students of All Ages and Abilities

  • 1. Varju Luceno: Power of Social Media Connecting Students of All Ages and Abilities XLi 2014 – March 28, 2014
  • 2. What is Social Media? Engaging Others Online in Active and Open Conversations
  • 3. What Can Social Media Do for You? • Make your voice heard • Level the playing field • Keep you up-to-date • Enhance your networking efforts • Inform and educate others about your cause, services or product • Distribute your content • Help you stay connected • Amplify your message
  • 4. People are geared toward connecting Connection = Value = Belonging
  • 5. Most Relevant Social Media Platform? Factors to consider: • Your audience • Are you listening, networking, monitoring, sharing, educating or broadcasting? • Frequency of updates • Available resources (time, money, staff) • Social media guidelines • Tone / Style • Privacy / Security
  • 6. Where should I be: SlideShare, Twitter, LinkedIn or Facebook?
  • 7. SlideShare • Free or paid options • Share concise, well written, shareable content • Demonstrate your expertise • Spread ideas • Add audio track to visual presentations / slides • Automatically generated transcript • Upload content in various formats (PowerPoint presentations, MS Word files etc.)
  • 8. Twitter • Free • Connect and Engage • Listen • Share • Monitor / Get news • Promote • Educate • Research • Respond to feedback
  • 9. LinkedIn • Free or paid options • Connect with more than 275 million members worldwide, find mentors and career advice • Stay up to date with people in your network • Search for people, jobs, companies and groups • Follow Influencers / get insights • View and save recommended jobs • Read the latest industry news • Follow companies / organizations • Keep up with your favorite groups, participate
  • 10. Facebook • Free • Effective for H2H (human-to-human) connections • Personal profiles, pages (companies, events, causes, non-profits, products) and groups • Participation is more involved (time-consuming) than on LinkedIn, Twitter or SlideShare • Can get very “noisy”
  • 11. Blogs • Free or paid options • The most time-consuming • Know your target audience • Relevant content and consistency of posting are important • Educate and inform • Make sharing your content easy
  • 12. YouTube • Free • Very powerful • Know your audience • Edutainment (Educate and Entertain) • Use captions • TedEd: Lessons Worth Sharing [http://www.youtube.com/user/TEDEducation]
  • 14. Common Social Media Accessibility Issues • Lack of section headings • Poor color contrast • Inability to navigate using keyboard only • Inability to operate functionality using keyboard only • Missing text equivalents (descriptions) for images • Inability to resize text • Videos lacking captioning • Purpose of a field not labeled • Inability to create user accounts (Pinterest) • Use of CAPTCHAs- abstract renderings of random characters
  • 15. Make Your Content Accessible • Provide additional ways to contact your organization • Use clear, concise messages • Include main content first, put hashtags (#) at the end of a post, important for screen reader users • If a tweet contains an image, video or audio indicate this at the beginning of the content or use the prefix [PIC], [VIDEO] or [AUDIO] • In addition, if a tweet or Facebook post includes one of these items, link back to the webpage that contains the image, video or audio with a full caption/transcript • Avoid the use of acronyms, abbreviations and text messaging shortcuts if you can • If you are linking to a PDF document, make sure the document is tagged properly and accessible. If it is not, also provide a link to a text alternative • Ensure proper HTML markup is used such as headings, paragraphs and lists to help orient users and ensure clarity of the content
  • 16. Find Tools and Resources • Twitter provides a list of keyboard shortcuts for keyboard only users • Facebook provides a small set of keyboard shortcuts • AppleVis collects information on the accessibility of apps developed for iOS devices, including LinkedIn and Twitter apps • Easy YouTube provides an accessible interface for viewing YouTube videos • Easy YouTube caption creator: content creating tool • WordPress open source CMS with many free plugins, allows to host a website on your own server, provides more freedom to customize the software for accessibility
  • 17. Resources • Twitter Accessibility: Media Access Australia [http://www.mediaaccess.org.au/online-media/social-media/twitter] • LinkedIn Help: Media Access Australia [http://www.mediaaccess.org.au/online-media/social-media/linkedin] • Facebook Accessibility Help [https://www.facebook.com/help/156151771119453] • Accessible WordPress Themes: The Chronicle of Higher Ed [http://chronicle.com/blogs/profhacker/accessibility-ready-wordpress-themes/55683] • Tweeting Blind by Jonathan Mosen (NBP) [http://www.nbp.org/ic/nbp/TWEET.html]
  • 18. Resources (continued) • Social Media for People With a Disability [http://www.mediaaccess.org.au/online-media/social-media] • Improving the Accessibility of Social Media in Government [http://www.howto.gov/social-media/using-social-media-in-government/improving- accessibility] • Accessible Social Media: SSB BART Group [https://www.ssbbartgroup.com/blog/2013/01/08/accessible-social-media/] • Ed Social Media [http://www.edsocialmedia.com/] • AppleVis [http://www.applevis.com/]
  • 19. Stay Connected Twitter: @accessibledaisy, @varjuluceno www.daisy.org