1. daisy natural skin care
media kit
2013

2. Contents
• About the Company
• My Story: Owner/Founder Jean Marie Pizzariella
• Spotlight on: Ingredients
• Product Line
• Customer Feedback
• Ordering and Payment
• Target Demographics
• Industry News and Statistics
• Contact Information
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3. About the Company
Founded by Jean Marie Pizzariella in 2012, Daisy
Natural Skin Care offers handcrafted soaps, body
butters, and balms. Our products are made from
high quality ingredients that are good for your
skin. All Daisy Natural Skin Care products are free
of parabens, phthalates & synthetic colors, and
are not tested on animals. We also offer vegan
and fragrance free items.
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4. My Story: Owner/Founder
Jean Marie Pizzariella
My educational background is in business and accounting, and I held positions as an
accountant, a software consultant, and a project manager in my corporate life. But I
always searched for an outlet for my creative side, which manifested itself in hobbies
such as baking and yarn crafts. A soap making class at a local shop was the catalyst
that led to an interest in handmade skin care products. I began making soaps and
other skin care products for family and friends, and, based on the positive feedback
that I received, decided that this was a business opportunity that I wanted to pursue.
Over the past several years, I’ve developed an increasing awareness of the harsh
chemicals that are in our skin care and cleaning products. As a result, I was drawn by
the ability to know exactly what is in the products that I use. I love the simplicity of the
products that I make, and the fact that the ingredients are well known, safe, and
effective. I started Daisy Natural Skin Care because I believe that others share my
concerns and are looking for products that have easily understandable ingredient lists.
As I delved deeper into the world of handmade skin care products, I became
interested in other aspects of the handmade lifestyle, which I write about on my blog
at www.daisynatural.com.
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5. Spotlight on: Ingredients
Made from high quality ingredients that are good
for your skin
Daisy Natural Skin Care products are made with safe and
effective ingredients, many of which can be found in your
local health food store and even your pantry!
Following is a list of some key ingredients used in Daisy
Natural Skin Care products. For a comprehensive index of
ingredients, please visit http://www.daisynatural.com.
Sources:
Michalun, Natalia, and Michalun, M. Varinia. Milady’s Skin Care and Cosmetic Ingredients Dictionary Third Edition. Clifton Park: Cengage Learning,
2010.
Walker, Linda. The Skin Care Ingredient Handbook. Carol Stream: Allured Business Media, 2013.
Barclay-Nichols, Susan. Point of Interest! http://swiftcraftymonkey.blogspot.com
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6. Moisturizers
Moisturizers soften the skin and help relieve dry, itchy skin. Some of the key
moisturizing ingredients in Daisy Natural Skin Care products are:
Apricot Kernel Oil: light, non-greasy oil that is easily absorbed by the skin; high in
Vitamin E and unsaturated fats, which soften and moisturize dry skin.
Avocado Butter/Avocado Oil: contains skin-friendly Vitamins A, D, & E, plus
antioxidants, which moisturize and soothe the skin.
Cocoa Butter: derived from the roasted seeds of the cacao tree; softens the skin.
Honey: natural humectant that helps the skin attract and retain moisture.
Mango Butter: extracted from fruit kernels of the mango tree. Contains fatty acids,
which moisturize the skin.
Shea Butter: obtained from the nut of the African shea tree; high in fatty acids
and antioxidants, which helps moisturize and soothe dry, flaky skin.
Sweet Almond Oil: light oil that is easily absorbed by the skin. Moisturizes without
feeling greasy.
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7. Exfoliators & Other Ingredients
Exfoliators are abrasive particles that help remove dry, flaky skin, leaving
skin smooth and soft. The following natural exfoliators are used in our Honey
Oatmeal and Gardener’s Soaps:
Ground Oatmeal: oatmeal is a mild exfoliator and is great for sensitive skin.
White Pumice: natural exfoliator that is made from volcanic rock. Pumice is very
abrasive and is therefore not an appropriate exfoliator for people with sensitive
skin.
Cornmeal: natural exfoliator that is made by milling the corn kernel.
Other important ingredients in Daisy Natural Skin Care products include:
Bentonite Clay: natural clay that draws impurities from the skin and absorbs
excess oil.
Vitamin E Oil (Tocopherol): natural antioxidant that is derived from the vacuum
distillation of edible vegetable oils; also helps extend the life of the butters and oils
used in Daisy Natural Skin Care products.
Green Tea Extract: rich in natural antioxidants called catechins.
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8. Product Line
Daisy Natural Skin Care Whipped
Avocado Butter is a light moisturizing
butter that leaves your skin feeling soft
and not at all greasy. It is made from a
combination of avocado butter and
apricot kernel oil, both of which have skin
softening properties and help soothe dry,
itchy skin.
Size: 2 oz.
Available in: Fragrance Free, Lavender
Essential Oil, Midnight Jasmine, Tahitian
Vanilla, White Ginger & Amber, Seasonal
and Rotating Scents
Price: $10.00
Ingredients: Avocado Oil, Apricot Kernel Oil, Vitamin E Oil
(Tocopherol), Tapioca Starch Polymethylsilsesquioxane,
Fragrance or Essential Oils (scented items only)
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9. Product Line
Daisy Natural Skin Care Lip Balm is made
from super rich oils and butters (mango
butter, cocoa butter, and avocado oil) to
keep your lips soft and smooth. It's creamy,
glides on easily, and makes your lips a
*tiny* bit shiny (if you’re into that sort of
thing).
P.S. Kids love our lip balm!!
Size: .15 oz.
Available in: Almond, French Vanilla, Just
Plain
Price: $3.00
Ingredients: Avocado Oil, Mango Butter, Beeswax, Cocoa Butter,
Flavor
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10. Product Line
Daisy Natural Skin Care Lotion Sticks are
made from a combination of oils and
butters known for their ability to moisturize
and soothe dry, flaky skin, including sweet
almond oil, shea butter, and cocoa butter.
It's great for problem spots like hands,
elbows, heels, and anywhere else you
have extra dry skin.
Size: 1 oz.
Available in: Fragrance Free, Lavender
Essential Oil, Midnight Jasmine, Tahitian
Vanilla, White Ginger & Amber, Seasonal
and Rotating Scents
Price: $8.00
Ingredients: Sweet Almond Oil, Shea Butter, Beeswax, Cocoa
Butter, Green Tea Extract, Fragrance or Essential Oils (scented
items only)
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11. Product Line
Daisy Natural Skin Care's Gardener’s Soap
(a.k.a. Mechanic's Soap) is great for when
you’re extra grimy. It has white cornmeal
and pumice, which exfoliates your skin
and helps get the dirt off. And the lovely
green color is due to the addition of
bentonite clay, which provides an extra
cleansing boost by drawing impurities from
the skin. A wonderful gift for someone who
likes to play in the mud (or under the
hood!)
Size: 4.5 oz.
Available in: Energy, Lavender Essential Oil,
Tangerine Grapefruit Essential Oil
Price: $7.00
Ingredients: Coconut Oil, Palm Oil, Safflower Oil, Glycerin (kosher,
of vegetable origin), Purified Water, Sodium Hydroxide (saponifying
agent), Sorbitol (moisturizer), Sorbitan oleate (emulsifier), Soy bean
protein (conditioner), Titanium Dioxide (mineral whitener used in
opaque soaps), White Cornmeal, Pumice, Bentonite Clay,
Fragrance or Essential Oils (scented items only)
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12. Product Line
Daisy Natural Skin Care Shea Butter Soap is
handmade with real shea butter, which
has moisturizing and skin softening
properties. Shea butter is known to be
especially beneficial for red or irritated
skin. This is a simple, gentle soap with great
lather.
Size: 4 oz.
Available in: Coffee Cake, Fragrance Free,
Lavender Essential Oil, Midnight Jasmine,
Tangerine Grapefruit Essential Oil, Seasonal
and Rotating Scents
Price: $7.00
Ingredients: Coconut Oil, Palm Oil, Safflower Oil, Glycerin (kosher,
of vegetable origin), Shea Butter (refined naturally crushed),
Purified Water, Sodium Hydroxide (saponifying agent), Sorbitol
(moisturizer), Sorbitan Oleate (emulsifier), Soy Bean Protein
(conditioner), Titanium Dioxide (mineral whitener used in opaque
soaps), Fragrance or Essential Oils (scented items only)
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13. Product Line
Daisy Natural Skin Care Honey Oatmeal
Soap is handmade with real honey and
ground oats! It has a great lather, the
oatmeal gives you a little bit of
scrubbiness, and the honey and Vitamin E
oil leave behind a protective barrier on
your skin that holds in moisture. You can
actually see it at work, as water will bead
up on your skin. When you towel off, your
skin feels soft and silky.
Size: 4.25 oz.
Available in: Almond, Fragrance Free,
Tahitian Vanilla, White Ginger & Amber,
Seasonal and Rotating Scents
Price: $7.00
Ingredients: Coconut Oil, Palm Oil, Safflower Oil, Glycerin (kosher,
of vegetable origin), Purified Water, Sodium Hydroxide (saponifying
agent), Sorbitol (moisturizer), Sorbitan Oleate (emulsifier), Soy Bean
Protein (conditioner), Titanium Dioxide (mineral whitener used in
opaque soaps), Ground Oatmeal, Honey, Tocopherol (Vitamin E
Oil), Fragrance or Essential Oils (scented items only)
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14. Product Line
Gift sets: Three great Daisy Natural Skin
Care products wrapped in a
biodegradable cello bag and topped with
a pretty ribbon. You get a bar of Soap, a
jar of Whipped Avocado Butter, and a Lip
Balm, all in one cute package
Available in: Lavender, Midnight Jasmine,
Fragrance Free, Tahitian Vanilla, White
Ginger & Amber, Seasonal and Rotating
Scents
Price: $20
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15. Customer Feedback
Blog comments:
“I bought gift set for my husband at the White Plains craft fair. He loved the avocado butter. He has
extremely rough dry skin on his hands. This is the best…he has ever used. He’s a fan. I will be buying more.”
“Just received my Daisy Natural order and I am sooo excited The delivery was very quick, and I love the
packaging…very ecofriendly!! The products are amazing. Looking forward to seeing all your new creations. “
“...the gift box you put together (and mailed overseas) for my sister's birthday was wonderfully received and
appreciated! As I was speaking with her by phone on the day, [she] was trying out some of the product and
loved the scents! Thanks so much for helping me surprise my far away sis!”
“I bought some of your things for my friends at work. They loved them.”
Facebook comments:
“I loved the Gardener's soap. I highly recommend it!”
“I just got my shipment and love my stuff! It is so nice that you are making fragrance free for us sensitive
people and I love my lip gloss that does not have a horrible taste like most store brands do. I can't believe
how fast you shipped it and how nicely it was packed. The product packaging is very nice too. Thanks!”
Etsy feedback:
“Fantastic. Perfect scent, packaged well, delivered in a timely manner. Thank you.”
“Appreciate the honesty about being careful when pushing up the tube. I knew what to expect when I got it
and have been more careful with it. Great stuff and I am in love with your shop!”
"Hi, I just wanted to thank you for this. I needed something natural to put on my dog's nose, which is cracked
and bleeding from the cold and dry weather. This worked perfectly! He sends his thanks as well."
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16. Ordering and Payment
To order, visit our Etsy shop at http://daisynaturalskincare.etsy.com.
*Please note that Daisy Natural Skin Care products are currently only available for shipment to
customers in the United States.
Custom orders are always welcome. Daisy Natural Skin Care products
make great shower favors or client gifts! Volume discounts are available.
Payment methods
Visa, MasterCard, American Express, Discover, Etsy Gift Card, PayPal
Special offers and giveaways
We are able offer a special discount for your readers via coupon code that
can be used on the Daisy Natural Skin Care Etsy site, or provide products for
a giveaway to be run on your site.
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17. Target Demographics
Sex: Female
Age Group: 25-65
Household Income: >$100,000 per year
Interests include:
– Beauty/Skin Care
– Shopping
– Natural & Organic Products
– Handmade Products
– Healthy Lifestyle
– Vegetarian/Vegan Lifestyle
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18. Industry News and Statistics
Industry News and Statistics:
Toxin Free Cosmetics Expand Market Share - via womensenews.org
Natural Personal Care Markets Vibrant, Naturally Evolving - via Skin Inc
Use and Safety of Phthalates in Skin Care Products:
J&J Removing Dangerous 'Chemicals Of Concern" From Adult Toiletries,
Cosmetics By 2015 - via Huffington Post
FDA Statement on Phthalate Safety
60 Minutes Segment on Phthalates
Phthalates - via The Campaign for Safe Cosmetics
Use and Safety of Parabens in Skin Care Products:
Parabens - via The Campaign for Safe Cosmetics
Paraben Risks - via Livestrong.com
FDA Statement on Paraben Safety
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19. Contact Information
For further information, please contact Jean Marie Pizzariella:
Find Daisy Natural Skin Care on the internet:
Photos and logo art are available for download at:
http://daisynatural.com/media-kit/product-photos
http://daisynatural.com/media-kit/banners-logos
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