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Ken + barbie
1.
Mattel’s Digital Campaign
: Barbie & Ken Reunite?
2.
Mattel launched
it’s new campaign January-February 14 th 2011 Campaign created by: Ketchum Public Relations + Mattel internal Marketing Team
3.
4.
Social Media
:
5.
“ Catch me
if you Ken”
6.
7.
8.
9.
The campaign was
a huge success Barbie’s Facebook page experienced a 34% increase in fans & 200% increase in engagement, through comments, likes and shares.
10.
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