Global & U.S. Apparel Market Outlook 2013 - Opportunities For Vietnam & SEA Exporters
1. Apparel Market Outlook 2013:
Global & U.S.
Dam Huy Binh (Daniel)
E damhuybinh@gmail.com
M (+84) 90 273 6863
Apparel Market Outlook : Global & U.S.
2. GLOBAL APPAREL MARKET OUTLOOK
• Subdued medium term GDP growth rate to 2015 for major consuming
economies – expected less than by 5%, except China and India
• Steadily reducing share of apparel and footwear in household
consumption in EU and in U.S.
• Growth rate of apparel market combined by CAGR (Compound Annual
Growth Rate) by 2020:
• World : 4%
• Japan, EU, US : 2%
• Brazil, China, India : 8%
• Rapid rise of e-Sales
P2Apparel Market Outlook : Global & U.S.
3. TOP 15 WORLD FASHION BRANDS BY REVENUE IN 2012
3.48 3.68 3.79 3.80 4.51 4.67 4.76 6.04
9.71
11.83 11.91
15.65 15.83
18.82
37.14
0.00
5.00
10.00
15.00
20.00
25.00
30.00
35.00
40.00
USD Billion
P3Apparel Market Outlook : Global & U.S.
6. Rising costs
– Raw materials
– Wages
– Energy
– Logistics
– Exchange risk
KEY CHALLENGES
In most manufacturing countries, costs (minimum wage,
inflation, utility costs, currency exchange) continue to rise
faster than efficiency gains. Our costs have risen
considerably over the years and right now there is more
garment manufacturing supply than demand, which
increases competition
-- Roger Lee, Chief Executive of TAL Group --
We will continue to see big wage pressure in supply
countries. Countries where we operate, or which are
competitive in apparel supply - like China, Vietnam,
Indonesia, Bangladesh, Burma and Cambodia - will all
have double-digit labour cost inflation. This puts extra
pressure on manufacturers because apparel is not
increasing in price in the countries that we sell to.
--Andrew Lo, CEO of Crystal Group (one of Asia's largest
apparel manufacturers, producing more than 230million
garments a year for Victoria's Secret, Levi's, A&F, H&M, M&S,
Uniqlo, JC Penney and Gap) --
P6Apparel Market Outlook : Global & U.S.
7. • Look at how best to capitalize on trade preferences like duty-free
arrangements;
• Need more hard skill knowledge. Need people that know the
processes and equipment at ground zero;
• Focus on adding value through design, innovation and branding to
protect margins; and the use of technology to integrate the
multichannel experience;
• Manage inflationary trends: work much closer for the entire supply
chain, eliminate waste and improve overall efficiencies
KEY TRENDS IMPACTING GLOBAL APPAREL MARKET
P7Apparel Market Outlook : Global & U.S.
8. KEY TRENDS OF GLOBAL APPAREL SUPPLY CHAIN
P8
Consumer
Retailer
Wholesaler
Manufacturer
Consumer
Retailer
Wholesaler
Manufacturer
Consumer
Retailer
Wholesaler
Manufacturer
Past Present Future
• More complex
• Further pressure on shortened delivery time
• Increase number of SKU’s and lower order quantities per SKU
Apparel Market Outlook : Global & U.S.
9. United States Apparel Market
Opportunities For Vietnam Exporters
P9Apparel Market Outlook : Global & U.S.
10. U.S. 2012 IMPORT OF TEXTILE & APPAREL BY SPECIFIC ECONOMY
COUNTRY GROUP
ASEAN,
USD 18.5B,
18%
EU,
USD 3.8 B,
4%
NAFTA,
USD 6.0 B,
6%
Rest of the
World,
USD 72.7 B,
72%
2012 U.S. Import Revenue of Textile & Apparel from Worldwide : USD 100.93 B
• Apparel: USD 76.81 B
• Non-apparel: USD 24.12 B
B-Billion
P10Apparel Market Outlook : Global & U.S.
11. U.S. 2012 IMPORT OF APPAREL & NON-APPAREL BY SPECIFIC
ECONOMY COUNTRY GROUP
ASEAN,
USD 17.3B,
23%
EU,
USD 1,93B,
3%
NAFTA,
USD 4.21B,
5%
Rest of the
World,
USD 53,4 B,
69%
Apparel
ASEAN,
USD 1.16 B,
5%
EU,
USD 1,85B,
8%
NAFTA,
USD 1.83B,
7%
Rest of the
World,
USD 19.3 B,
80%
Non-Apparel
P11Apparel Market Outlook : Global & U.S.
12. U.S. 2012 IMPORT OF TEXTILE & APPAREL BY COUNTRY
China,
USD 40.58 B,
40%
Vietnam,
USD7.66B,
8%
India,
USD 5. 90B,
6%
Indonesia,
USD 5.2 B,
5.2%
Bangladesh,
USD 4.6B,
4%
Mexico,
USD4.63 B,
4.8%
Pakistan, USD
3.0 B,
3%
Rest of the World,
USD 29.34 B,
29%
P12Apparel Market Outlook : Global & U.S.
13. SIZE OF U.S. APPAREL IMPORTERS FOR MERCHANT
WHOLESALES
Total: 1,243 companies Total: 1,622 companies
Men’s & Boy’s Women’s & Children’s
P13Apparel Market Outlook : Global & U.S.
14. SIZE OF U.S. APPAREL IMPORTERS FOR RETAIL TRADE
Total: 384 Total: 952
Men’s & Boy’s Women’s & Children’s
P14Apparel Market Outlook : Global & U.S.
15. Sources:
• ITMF-International Textile Manufacturers Federation
• OTEXA – Offices of Textiles & Apparel
• D&B HOOVERS
P2Apparel Market Outlook : Global & U.S.