*It once had promise* Presentation at a recent webOS sales and technical conference - positioning Cloud with webOS, specifically the convergence of Consumer and Corporate

1. webOS, HP Cloud (and some stuff in between) Damian HamiltonAPJ Cloud Consultant 26th July 2011

2. Agenda Cloud Who is using it – is it hype? Examples of cloud computing – did you know? Characteristics of cloud What’s driving cloud? What is HP’s portfolio offering? How do you determine a cloud opportunity? Who can you need to talk to?

3. Who is using Cloud today?

4. The Enterprise App store Most of you are probably consuming cloud resources today

5. Time to think

6. Time to think

7. Time to think

8. Time to think

9. Elastic Pay-Per-Use Networked What makes these services “Cloud” Core Attributes Shared On-demand

10. Merging of ‘consumer’ markets Webos & Cloud Consumer & Corporate will continue to merge: App Store will be used by both Develop channel for private cloud apps Cloud providers will increase “Salesforce” style SaaS Public Cloud Private development also Business’s will use Private cloud to host information of “value”, Client devices will need to be able to connect anywhere, anytime http://www.apple.com/ipad/business/profiles/standard-chartered/

11. What’s driving Cloud? …And HP’s offering

12. “The Mega Trends” Evolving Business Models 1 Technology Advancements 2 3 Changing Workforce

13. Enterprise Requirements Innovation Deliver competitive & service advantage Optimization Achieve better ROI, reduce cost, improve process Agility Faster response to changing business and consumer needs Risk Manage risk from the unknown, security threats, regulations, and data

14. Technology must deliver FlexibilityApplications & Services that adapt AutomationScale up & down SecuritySecure assets, resources & IP InsightNeed to control info & exploit it SpeedRight delivery method

16. IT Management

17. Business Apps (CRM, ERP)

18. Email

19. Personal Productivity Apps

20. Website Creation & Management

21. Storage Capacity on Demand

22. IT Helpdesk

23. Collaborative Applications

24. Data backup/Archive Services

25. App Dev. & Test

26. Tech. Computing Apps

27. Data Analysis and Mining

28. Custom Applications

29. Applications with sensitive dataTRADITIONAL IT Each company has unique needs that must be assessed to determine the right destination for each workload – but in all cases, IT must manage across the hybrid environment Notes: (1) Based on the percent of customers indicated they would adopt cloud for a given workload in their organization, rated 4 or 5 on 1-5 scale, IDC May 2010 Source: IDC, EB Strategy Analysis

30. HP’S CLOUD OFFERINGS

31. HP enterprise Cloud Solutions Service management, automation and governance solutions to manage across cloud and existing IT services Manage and Secure Cloud and existing IT services Consume Enterprise cloud services Build Cloud Solutions for Private & Public Clouds Flexible, secure, pay as you go enterprise cloud services ranging from compute to applications and industry solutions Scalable private and public cloud solutions optimized for applications based on a converged infrastructure Burst Transform Infrastructure and applications for the Cloud Professional services to plan, design, and implement infrastructure and application transformations to the cloud

32. Transform Professional services to plan and implement Implement Plan Cloud Application Transformation Services Assess Roadmap Design Implement Cloud Discovery Workshops Cloud Roadmap Service Cloud InfrastructureTransformation Services Cloud Security Service Secure

34. COMPREHENSIVE SECURITY, THREAT ANALYSIS AND MANAGEMENT

35. Cloud Services Automation

36. BTO Management Suite for heterogeneous environments

37. SaaS Management OfferingsManage and secure ACROSS CLOUD AND TRADITIONAL SERVICES

39. Application Life Cycle Management Monetize enterprise & consumer apps

41. 3rd Party Ecosystem

42. 360 View of services and usage

43. End to end service (widgets) life cycle management

44. Define and enforce policies that govern consumption of services

45. Understand business impact of SLA’s

46. Integration with Operational Support Systems

47. New Revenue Management modelsMultimediaConference Subscriber Profile Services For consumption Messaging Schedule & Conf Service Governance and Management Business Processes, Policy Enforcement SOA Service Abstraction Operator’s Network and IT Elements $ Group List Management Charging Messaging MM Conferencing Voice Mail Messaging Presence

48. Consume Industry-SPECIFIC Services Application Services Application Development Services Infrastructure Services

49. Triggers for cloud… Cost saving, Shared Service, Cloud Computing, App store, Self Service, As-a-Service, SOA, ITIL, Business-IT Alignment

50. Some References http://www.privatecloud.com/2011/02/18/4-companies-getting-real-results-from-cloud-computing/?fbid=F_Xv_2g3xTH http://en.wikipedia.org/wiki/Cloud_computing http://h30423.www3.hp.com/?rf=sitemap&fr_story=ab6b62b14d816571f49aebf489d2851a1640179f&jumpid=reg_R1002_USEN http://www8.hp.com/us/en/solutions/solutions-detail.html?compURI=tcm:245-300983&pageTitle=cloud&contentView=business http://www.aws.amazon.com http://www.akamai.com http://www.telstra.com.au

51. Enterprise Cloud.Delivered.