1. 7 Strategies that will at least double
your business (if you do them!)
Business Growth Midlands
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2. On this presentation
we will discuss…
 Know your Target
 Ditch the Welcome
 Stop talking solutions
 Lessons from sheep
 Remove the risk
 Know your metrics
 Do you really need more visitors
 Questions
Business Growth Midlands
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3. Know your target
Speak their language and sell more
To connect, engage and build relationships with
your prospect, you need to consider:
 Why they need your product or service?
 What problem do you solve?
 Where are they located?
 What demographic do they belong to?
 Can you market to a niche?
Business Growth Midlands
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4. By understanding as much as
possible about your target...
…you can then speak their language, in their
terms and demonstrate you have the solution.
Business Growth Midlands
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5. Ditch the welcome, why headlines are
important!
You have between 3 and 7 seconds to grab the attention
of your visitors.
Don't say “welcome to my website”
Say something like.....
“Of course you want sales and leads from your website, you
would be mad not to”
or......
Business Growth Midlands
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6. Are you struggling with debt? These
7 tips will set you free
Does your tax bill make you sick?
We have found the loopholes that help you hold
onto your money!
Business Growth Midlands
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7. Stop talking solutions!
Why the news is always problem oriented!
 Humans are programmed to react to problems.
 Flight or fight is embedded in our brains.
 Why do you slow down when you see a police car?
 If you can find your prospects problem, give it a poke where
it hurts then offer your solution
Business Growth Midlands
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8. Lessons from sheep!
 Sheep are herd animals, they follow each other around
 We humans are also herd addicts – we like to be in groups,
we hate being alone or outcast
 Social proof is the answer........
Business Growth Midlands
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9. Social Proof
 Testimonials
 Video is best, or on a believable medium e.g Linked IN
 Case Studies – Show results
 Recognised brand logos (get permission)
 Use and include YOUR picture
 SCARCITY “sold out re-opening in 10 days” or “oh
sorry Damien is busy”
Business Growth Midlands
Website Promotion

10. Remove the risk reap the rewards
 Can you offer a guarantee?
However good your sales pitch/offer people still have doubt or mistrust. By
reversing or reducing the risk you will increase sales.
 “If, after our consultation, you feel it will not have a significant impact on
your business – I will not charge you...”
 If you sell more product by offering a guarantee it will far outweigh any
refund requests you may have to process. Providing you are confident in the
first place, of course.
Business Growth Midlands
Website Promotion

11. Know your metrics, overlook at your peril!
 I recommend Google Analytics
 What to look for
– Bounce rate – This is where a visitor does not go any further into your
site before clicking away
– Conversion rate (very important) Divide number of visitors by
enquiries/leads
– Technology – are most of your visitors using pc or mobile?
– Keywords – Landing pages – Parity Does what you present your visitors,
on the page they visit, match what they are searching for?
Business Growth Midlands
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12. Do you really need more visitors
Why most of the Internet Marketing
Industry is getting it wrong!
 Site A gets 100 visitors with a conversion rate of 1%
 Site B gets 10 visitors with a conversion rate of 10%
 Which would you rather have?
 Work on conversions, get your site performing better, then focus on
generating traffic. If you lack traffic in the first place Use pay per click to test
measure and improve! PPC will send targeted visitors to your site. If you can
demonstrate that you can solve their problem and can offer proof,
guarantees and overcome objections etc. you will not fail......
Business Growth Midlands
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13. If you want to find out how you can
generate more sales and leads from
the Internet
Connect with Damien on....
Gobg.PRO
uk.linkedin.com/in/damiendrppc
Google + Damien O'Dwyer
Twitter - @dr_ppc
Facebook.com/damien.ODwyer.WebMan
Business Growth Midlands
Website Promotion