Sample social media policy guidelines for any business about using social networks at work
You can get a free download of this from www.damiensaunders.com
1. Social Media Policy Template
Why You Need a Social Media Policy?
•You need a policy to protect yourself and your company
•Policy should recognise that we all use social media & social networks every
day
•Usually needs HR to set up a staff usage policy
•May need IT to allow access to Facebook & YouTube
•Can’t be open to using social media and then block staff from using it
The wording of this policy may not suit a large corporation, but its down to
earth and written in plain English for everyone else.
Draft Social Media Policy
1. We all use social media every day and that’s ok – from LinkedIn to Twitter
to more traditional marketing and news sites but we are also here to work.
2. There are some things that its not ok to talk about – such as revenues,
customer numbers and any other confidential information
3. We respect each others right to be a human being – anything that is
discriminatory, abusive or threats of violence related to you or any other
person is not acceptable
4. Being personal and open – don’t hide behind a fake name or attack
customers or other brands. No astroturfing
5. Never bait, incite, flame or be abusive – using company accounts or even
with your personal accounts that are linked to company
6. If you have a work related or professional website or blog, be clear that
these are your opinions not the company’s view.
7. Never second guess or make future looking statements – like the feature
roadmap for the next release.
8. Don’t create new social media accounts in the name of the company – but
do share if you think a new account or network is cool.
9. Any doubts on this policy please ask [xxxx]
10. A serious breach of this policy is not something anyone wants to happen,
so if you are ever unclear you must ask [xxxx]
11. HAVE FUN! Using social networks at work can be seriously damaging to
your health
STILL NEED HELP?
If you find you are stuck with this Social Media Policy then email
hello@damiensaunders.com or Twitter @DamienSaunders and I’m sure I can
help you out.
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