SlideShare una empresa de Scribd logo

Engagement ROI

•Descargar como PPT, PDF•
•
Get Interactive
Get Interactive
Empresariales
1 de 18
Engagement ROI Adrien Vielliard Interactive.agency
Who clicks on banner Ads? What is the % of internet user who click on display ad? 16 %  Only 16% of users click on banner ads. Source: Comscore, Whither the click, nov 08
“ Brand adverti s ing is about carving out space in Consumer's mind” Display ads create awareness and familiarity
[object Object],[object Object],What is the effect of banner ads ?  That´s increased Brand awarness Source: Comscore, Whither the click, nov 08
So what do users do?
Brand Metrics Direct response Reporting What metrics for display? ● Impressions ● Clicks / CTR ● Post click analysis ● Reach ● Brand related searches ● Brand studies ● Engagement metrics   
Display Vs. Performance  Display and Performance are complementary!!
What is the approach of Slovenian adverti s ing market? Research by :
What kind of marketing? Branding vs. Performance Source: MEDIANA 2009, november. N=70. Direct response 25%. Target population-employees in advertising agencies and marketers. Branding 45 % Performance 47 % Can not answer 8 % 50 / 50 split
What is your main advertising channel? Main ad. Channel Source: MEDIANA 2009, november. N=70. Direct response 25%. Target population-employees in advertising agencies and marketers. TV and Print are still on top of minds
Media used in Campaigns Media used in Campaigns Source: MEDIANA 2009, november. N=70. Direct response 25%. Target population-employees in advertising agencies and marketers.
Media effectiveness Source: MEDIANA 2009, november. N=70. Direct response 25%. Target population-employees in advertising agencies and marketers. TV and Online are percieved as most effective Extremly innefective innefective Not efective not innefective effective Extremly effective average TV 1,4 8,5 59,2 31,0 4,2 Radio 1,4 1,4 32,4 56,3 8,5 3,7 Online 2,8 19,7 47,9 29,6 4,0 OOH 7,0 32,4 53,5 7,0 3,6 Cinema 5,6 33,8 38,0 21,1 1,4 2,8 Print 5,6 35,2 52,1 7,0 3,6 Mobile 5,6 16,9 39,4 32,4 5,6 3,2
Budget used for online Budget spent online Source: MEDIANA 2009, november. N=70. Direct response 25%. Target population-employees in advertising agencies and marketers. Most companies spend 10% or less on Online
50% of adverti s ers measure ROI on Online campaigns, But what do they measure?
Online measurements Source: MEDIANA 2009, november. N=70. Direct response 25%. Target population-employees in advertising agencies and marketers.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online is an effective medium for branding and performance ... … but measuring clicks is not enough anymore!

Recomendados

dgm Australia ADMA Forum 2009
dgm Australia ADMA Forum 2009dgm Australia ADMA Forum 2009
dgm Australia ADMA Forum 2009Chris Garner
 
The Merging of Titans: Managing the Display and Paid Search Convergence
The Merging of Titans: Managing the Display and Paid Search ConvergenceThe Merging of Titans: Managing the Display and Paid Search Convergence
The Merging of Titans: Managing the Display and Paid Search ConvergencePerformanceIN
 
The Lowdown on Re-engaging Dormant Affiliates
The Lowdown on Re-engaging Dormant Affiliates The Lowdown on Re-engaging Dormant Affiliates
The Lowdown on Re-engaging Dormant Affiliates PerformanceIN
 
Measuring a deeper impact... and why ad measurement matters more than ever be...
Measuring a deeper impact... and why ad measurement matters more than ever be...Measuring a deeper impact... and why ad measurement matters more than ever be...
Measuring a deeper impact... and why ad measurement matters more than ever be...Ian Gibbs
 
Audiences Not Platforms 2.0
Audiences Not Platforms 2.0Audiences Not Platforms 2.0
Audiences Not Platforms 2.0Ian Gibbs
 
Samir Patel - DMA Putting the fizz back into door drops
Samir Patel - DMA Putting the fizz back into door dropsSamir Patel - DMA Putting the fizz back into door drops
Samir Patel - DMA Putting the fizz back into door dropsRachel Aldighieri
 
The Future of Programmable Marketing
The Future of Programmable Marketing The Future of Programmable Marketing
The Future of Programmable Marketing PerformanceIN
 
IAB Canada Metrics 2015 - Eyereturn - The Truth About Clicks - Ian Hewetson
IAB Canada Metrics 2015 - Eyereturn - The Truth About Clicks - Ian HewetsonIAB Canada Metrics 2015 - Eyereturn - The Truth About Clicks - Ian Hewetson
IAB Canada Metrics 2015 - Eyereturn - The Truth About Clicks - Ian HewetsonIAB Canada
 

Recomendados

dgm Australia ADMA Forum 2009
dgm Australia ADMA Forum 2009dgm Australia ADMA Forum 2009
dgm Australia ADMA Forum 2009Chris Garner
 
The Merging of Titans: Managing the Display and Paid Search Convergence
The Merging of Titans: Managing the Display and Paid Search ConvergenceThe Merging of Titans: Managing the Display and Paid Search Convergence
The Merging of Titans: Managing the Display and Paid Search ConvergencePerformanceIN
 
The Lowdown on Re-engaging Dormant Affiliates
The Lowdown on Re-engaging Dormant Affiliates The Lowdown on Re-engaging Dormant Affiliates
The Lowdown on Re-engaging Dormant Affiliates PerformanceIN
 
Measuring a deeper impact... and why ad measurement matters more than ever be...
Measuring a deeper impact... and why ad measurement matters more than ever be...Measuring a deeper impact... and why ad measurement matters more than ever be...
Measuring a deeper impact... and why ad measurement matters more than ever be...Ian Gibbs
 
Audiences Not Platforms 2.0
Audiences Not Platforms 2.0Audiences Not Platforms 2.0
Audiences Not Platforms 2.0Ian Gibbs
 
Samir Patel - DMA Putting the fizz back into door drops
Samir Patel - DMA Putting the fizz back into door dropsSamir Patel - DMA Putting the fizz back into door drops
Samir Patel - DMA Putting the fizz back into door dropsRachel Aldighieri
 
The Future of Programmable Marketing
The Future of Programmable Marketing The Future of Programmable Marketing
The Future of Programmable Marketing PerformanceIN
 
IAB Canada Metrics 2015 - Eyereturn - The Truth About Clicks - Ian Hewetson
IAB Canada Metrics 2015 - Eyereturn - The Truth About Clicks - Ian HewetsonIAB Canada Metrics 2015 - Eyereturn - The Truth About Clicks - Ian Hewetson
IAB Canada Metrics 2015 - Eyereturn - The Truth About Clicks - Ian HewetsonIAB Canada
 
IDFA Changes Will Impact All Marketers. Are You Prepared?
IDFA Changes Will Impact All Marketers. Are You Prepared?IDFA Changes Will Impact All Marketers. Are You Prepared?
IDFA Changes Will Impact All Marketers. Are You Prepared?Tinuiti
 
2010.06 Using social media data to demonstrate brand-building
2010.06 Using social media data to demonstrate brand-building2010.06 Using social media data to demonstrate brand-building
2010.06 Using social media data to demonstrate brand-buildingARBOinteractive Polska
 
Tech Talk with Nielsen
Tech Talk with NielsenTech Talk with Nielsen
Tech Talk with NielsenDigiday
 
Impact of digital media on modern business method
Impact of digital media on modern business methodImpact of digital media on modern business method
Impact of digital media on modern business methodMihir Jhaveri (26,000+)
 
Cultivate - Day 1 - 11:30 - "The Role of CRM in Data-Driven Advertising"
Cultivate - Day 1 - 11:30 - "The Role of CRM in Data-Driven Advertising"Cultivate - Day 1 - 11:30 - "The Role of CRM in Data-Driven Advertising"
Cultivate - Day 1 - 11:30 - "The Role of CRM in Data-Driven Advertising"PerformanceIN
 
Marketer and Publisher Perceptions Native Advertising on Mobile - 2015
Marketer and Publisher Perceptions Native Advertising on Mobile - 2015Marketer and Publisher Perceptions Native Advertising on Mobile - 2015
Marketer and Publisher Perceptions Native Advertising on Mobile - 2015InMobi
 
The 87th Academy Awards Brand Lift Study
The 87th Academy Awards Brand Lift StudyThe 87th Academy Awards Brand Lift Study
The 87th Academy Awards Brand Lift StudyExtreme Reach
 
Viewability
ViewabilityViewability
ViewabilityAnil Pandit
 
ROI of Digital Newsbrands
ROI of Digital NewsbrandsROI of Digital Newsbrands
ROI of Digital NewsbrandsNewsworks
 
IAB Canada Roadshow 2015: Native Advertising Research
IAB Canada Roadshow 2015: Native Advertising Research IAB Canada Roadshow 2015: Native Advertising Research
IAB Canada Roadshow 2015: Native Advertising Research IAB Canada
 
Cubeyou+ one pager
Cubeyou+ one pagerCubeyou+ one pager
Cubeyou+ one pagerRobert David Reid
 
LSA17: State of the Association (LSA)
LSA17: State of the Association (LSA)LSA17: State of the Association (LSA)
LSA17: State of the Association (LSA)Localogy
 
The Programmatic Journey: Marketing Against Goals, Not Guesses from DRS, 7.28.14
The Programmatic Journey: Marketing Against Goals, Not Guesses from DRS, 7.28.14The Programmatic Journey: Marketing Against Goals, Not Guesses from DRS, 7.28.14
The Programmatic Journey: Marketing Against Goals, Not Guesses from DRS, 7.28.14Digiday
 
Media Audit In India
Media Audit In IndiaMedia Audit In India
Media Audit In Indiaattitude.deepak
 
Affiliate Marketing in a post-everything World
Affiliate Marketing in a post-everything WorldAffiliate Marketing in a post-everything World
Affiliate Marketing in a post-everything WorldPerformanceIN
 
Internet marketing its trends and effect
Internet marketing its trends and effectInternet marketing its trends and effect
Internet marketing its trends and effectVivek Kumar Anand
 
Video Convergence Powered by Extreme Reach
Video Convergence Powered by Extreme ReachVideo Convergence Powered by Extreme Reach
Video Convergence Powered by Extreme ReachExtreme Reach
 
Sales Effect Study: Influencer Marketing / Nielsen Catalina Solutions (NCS)
Sales Effect Study: Influencer Marketing / Nielsen Catalina Solutions (NCS) Sales Effect Study: Influencer Marketing / Nielsen Catalina Solutions (NCS)
Sales Effect Study: Influencer Marketing / Nielsen Catalina Solutions (NCS) PARAFF TASARIM DANISMANLIK
 
IPA answer to the madness
IPA answer to the madness IPA answer to the madness
IPA answer to the madnessTim Bleakley
 
Put your brand research on a digital high protein diet
Put your brand research on a digital high protein dietPut your brand research on a digital high protein diet
Put your brand research on a digital high protein dietJoel Rubinson
 
EITF 08-1 and 09-3, Reporting Implications and Revenue Recognition Roadmap
EITF 08-1 and 09-3, Reporting Implications and Revenue Recognition RoadmapEITF 08-1 and 09-3, Reporting Implications and Revenue Recognition Roadmap
EITF 08-1 and 09-3, Reporting Implications and Revenue Recognition RoadmapProformative, Inc.
 
VEA Reorganization Plan
VEA Reorganization PlanVEA Reorganization Plan
VEA Reorganization Plandistrict11
 

Más contenido relacionado

La actualidad más candente

IDFA Changes Will Impact All Marketers. Are You Prepared?
IDFA Changes Will Impact All Marketers. Are You Prepared?IDFA Changes Will Impact All Marketers. Are You Prepared?
IDFA Changes Will Impact All Marketers. Are You Prepared?Tinuiti
 
2010.06 Using social media data to demonstrate brand-building
2010.06 Using social media data to demonstrate brand-building2010.06 Using social media data to demonstrate brand-building
2010.06 Using social media data to demonstrate brand-buildingARBOinteractive Polska
 
Tech Talk with Nielsen
Tech Talk with NielsenTech Talk with Nielsen
Tech Talk with NielsenDigiday
 
Impact of digital media on modern business method
Impact of digital media on modern business methodImpact of digital media on modern business method
Impact of digital media on modern business methodMihir Jhaveri (26,000+)
 
Cultivate - Day 1 - 11:30 - "The Role of CRM in Data-Driven Advertising"
Cultivate - Day 1 - 11:30 - "The Role of CRM in Data-Driven Advertising"Cultivate - Day 1 - 11:30 - "The Role of CRM in Data-Driven Advertising"
Cultivate - Day 1 - 11:30 - "The Role of CRM in Data-Driven Advertising"PerformanceIN
 
Marketer and Publisher Perceptions Native Advertising on Mobile - 2015
Marketer and Publisher Perceptions Native Advertising on Mobile - 2015Marketer and Publisher Perceptions Native Advertising on Mobile - 2015
Marketer and Publisher Perceptions Native Advertising on Mobile - 2015InMobi
 
The 87th Academy Awards Brand Lift Study
The 87th Academy Awards Brand Lift StudyThe 87th Academy Awards Brand Lift Study
The 87th Academy Awards Brand Lift StudyExtreme Reach
 
ROI of Digital Newsbrands
ROI of Digital NewsbrandsROI of Digital Newsbrands
ROI of Digital NewsbrandsNewsworks
 
IAB Canada Roadshow 2015: Native Advertising Research
IAB Canada Roadshow 2015: Native Advertising Research IAB Canada Roadshow 2015: Native Advertising Research
IAB Canada Roadshow 2015: Native Advertising Research IAB Canada
 
LSA17: State of the Association (LSA)
LSA17: State of the Association (LSA)LSA17: State of the Association (LSA)
LSA17: State of the Association (LSA)Localogy
 
The Programmatic Journey: Marketing Against Goals, Not Guesses from DRS, 7.28.14
The Programmatic Journey: Marketing Against Goals, Not Guesses from DRS, 7.28.14The Programmatic Journey: Marketing Against Goals, Not Guesses from DRS, 7.28.14
The Programmatic Journey: Marketing Against Goals, Not Guesses from DRS, 7.28.14Digiday
 
Affiliate Marketing in a post-everything World
Affiliate Marketing in a post-everything WorldAffiliate Marketing in a post-everything World
Affiliate Marketing in a post-everything WorldPerformanceIN
 
Internet marketing its trends and effect
Internet marketing its trends and effectInternet marketing its trends and effect
Internet marketing its trends and effectVivek Kumar Anand
 
Video Convergence Powered by Extreme Reach
Video Convergence Powered by Extreme ReachVideo Convergence Powered by Extreme Reach
Video Convergence Powered by Extreme ReachExtreme Reach
 
Sales Effect Study: Influencer Marketing / Nielsen Catalina Solutions (NCS)
Sales Effect Study: Influencer Marketing / Nielsen Catalina Solutions (NCS) Sales Effect Study: Influencer Marketing / Nielsen Catalina Solutions (NCS)
Sales Effect Study: Influencer Marketing / Nielsen Catalina Solutions (NCS) PARAFF TASARIM DANISMANLIK
 
IPA answer to the madness
IPA answer to the madness IPA answer to the madness
IPA answer to the madnessTim Bleakley
 
Put your brand research on a digital high protein diet
Put your brand research on a digital high protein dietPut your brand research on a digital high protein diet
Put your brand research on a digital high protein dietJoel Rubinson
 

La actualidad más candente (20)

IDFA Changes Will Impact All Marketers. Are You Prepared?
IDFA Changes Will Impact All Marketers. Are You Prepared?IDFA Changes Will Impact All Marketers. Are You Prepared?
IDFA Changes Will Impact All Marketers. Are You Prepared?
 
2010.06 Using social media data to demonstrate brand-building
2010.06 Using social media data to demonstrate brand-building2010.06 Using social media data to demonstrate brand-building
2010.06 Using social media data to demonstrate brand-building
 
Tech Talk with Nielsen
Tech Talk with NielsenTech Talk with Nielsen
Tech Talk with Nielsen
 
Impact of digital media on modern business method
Impact of digital media on modern business methodImpact of digital media on modern business method
Impact of digital media on modern business method
 
Cultivate - Day 1 - 11:30 - "The Role of CRM in Data-Driven Advertising"
Cultivate - Day 1 - 11:30 - "The Role of CRM in Data-Driven Advertising"Cultivate - Day 1 - 11:30 - "The Role of CRM in Data-Driven Advertising"
Cultivate - Day 1 - 11:30 - "The Role of CRM in Data-Driven Advertising"
 
Marketer and Publisher Perceptions Native Advertising on Mobile - 2015
Marketer and Publisher Perceptions Native Advertising on Mobile - 2015Marketer and Publisher Perceptions Native Advertising on Mobile - 2015
Marketer and Publisher Perceptions Native Advertising on Mobile - 2015
 
The 87th Academy Awards Brand Lift Study
The 87th Academy Awards Brand Lift StudyThe 87th Academy Awards Brand Lift Study
The 87th Academy Awards Brand Lift Study
 
Viewability
ViewabilityViewability
Viewability
 
ROI of Digital Newsbrands
ROI of Digital NewsbrandsROI of Digital Newsbrands
ROI of Digital Newsbrands
 
IAB Canada Roadshow 2015: Native Advertising Research
IAB Canada Roadshow 2015: Native Advertising Research IAB Canada Roadshow 2015: Native Advertising Research
IAB Canada Roadshow 2015: Native Advertising Research
 
Cubeyou+ one pager
Cubeyou+ one pagerCubeyou+ one pager
Cubeyou+ one pager
 
LSA17: State of the Association (LSA)
LSA17: State of the Association (LSA)LSA17: State of the Association (LSA)
LSA17: State of the Association (LSA)
 
The Programmatic Journey: Marketing Against Goals, Not Guesses from DRS, 7.28.14
The Programmatic Journey: Marketing Against Goals, Not Guesses from DRS, 7.28.14The Programmatic Journey: Marketing Against Goals, Not Guesses from DRS, 7.28.14
The Programmatic Journey: Marketing Against Goals, Not Guesses from DRS, 7.28.14
 
Media Audit In India
Media Audit In IndiaMedia Audit In India
Media Audit In India
 
Affiliate Marketing in a post-everything World
Affiliate Marketing in a post-everything WorldAffiliate Marketing in a post-everything World
Affiliate Marketing in a post-everything World
 
Internet marketing its trends and effect
Internet marketing its trends and effectInternet marketing its trends and effect
Internet marketing its trends and effect
 
Video Convergence Powered by Extreme Reach
Video Convergence Powered by Extreme ReachVideo Convergence Powered by Extreme Reach
Video Convergence Powered by Extreme Reach
 
Sales Effect Study: Influencer Marketing / Nielsen Catalina Solutions (NCS)
Sales Effect Study: Influencer Marketing / Nielsen Catalina Solutions (NCS) Sales Effect Study: Influencer Marketing / Nielsen Catalina Solutions (NCS)
Sales Effect Study: Influencer Marketing / Nielsen Catalina Solutions (NCS)
 
IPA answer to the madness
IPA answer to the madness IPA answer to the madness
IPA answer to the madness
 
Put your brand research on a digital high protein diet
Put your brand research on a digital high protein dietPut your brand research on a digital high protein diet
Put your brand research on a digital high protein diet
 

Destacado

EITF 08-1 and 09-3, Reporting Implications and Revenue Recognition Roadmap
EITF 08-1 and 09-3, Reporting Implications and Revenue Recognition RoadmapEITF 08-1 and 09-3, Reporting Implications and Revenue Recognition Roadmap
EITF 08-1 and 09-3, Reporting Implications and Revenue Recognition RoadmapProformative, Inc.
 
VEA Reorganization Plan
VEA Reorganization PlanVEA Reorganization Plan
VEA Reorganization Plandistrict11
 
Gartner Digital Workplace Agenda 2015
Gartner Digital Workplace Agenda 2015Gartner Digital Workplace Agenda 2015
Gartner Digital Workplace Agenda 2015Nadia Smith
 
2006 017 001_23922
2006 017 001_239222006 017 001_23922
2006 017 001_23922Kieran Caren
 
Estimating agile projects and the role of the project manager
Estimating agile projects and the role of the project managerEstimating agile projects and the role of the project manager
Estimating agile projects and the role of the project managerTerkelTolstrup
 
The Globally Integrated Enterprise and the Insurance Factory Model
The Globally Integrated Enterprise and the Insurance Factory ModelThe Globally Integrated Enterprise and the Insurance Factory Model
The Globally Integrated Enterprise and the Insurance Factory ModelDavid S. Lipien, PMP, MCP
 
BPM Business Value Patterns
BPM Business Value Patterns BPM Business Value Patterns
BPM Business Value Patterns Jürgen Kress
 
Information Rich, Knowledge Poor: Overcoming Insurers’ Data Conundrum
Information Rich, Knowledge Poor: Overcoming Insurers’ Data ConundrumInformation Rich, Knowledge Poor: Overcoming Insurers’ Data Conundrum
Information Rich, Knowledge Poor: Overcoming Insurers’ Data ConundrumDeloitte United States
 
Accenture’s IT Transformation
Accenture’s IT TransformationAccenture’s IT Transformation
Accenture’s IT TransformationVineet Sansare
 
The future of the business landscape: What's in store for companies?
The future of the business landscape: What's in store for companies?The future of the business landscape: What's in store for companies?
The future of the business landscape: What's in store for companies?Deloitte United States
 
CA Technologies and Deloitte: Unleash and Protect your Business with Identity...
CA Technologies and Deloitte: Unleash and Protect your Business with Identity...CA Technologies and Deloitte: Unleash and Protect your Business with Identity...
CA Technologies and Deloitte: Unleash and Protect your Business with Identity...CA Technologies
 
Anaplan and Deloitte webinar: The fundamentals of zero-based budgeting
Anaplan and Deloitte webinar: The fundamentals of zero-based budgetingAnaplan and Deloitte webinar: The fundamentals of zero-based budgeting
Anaplan and Deloitte webinar: The fundamentals of zero-based budgetingAnaplan
 
How to Measure IT Process Automation Return on Investment (ROI)
How to Measure IT Process Automation Return on Investment (ROI)How to Measure IT Process Automation Return on Investment (ROI)
How to Measure IT Process Automation Return on Investment (ROI)Ayehu Software Technologies Ltd.
 
Scaling Impact Enterprises Through Innovative Platforms
Scaling Impact Enterprises Through Innovative PlatformsScaling Impact Enterprises Through Innovative Platforms
Scaling Impact Enterprises Through Innovative PlatformsThe Rockefeller Foundation
 
Strategic IT transformation at accenture
Strategic IT transformation at accentureStrategic IT transformation at accenture
Strategic IT transformation at accentureSajal Gupta
 
Pricing and profitability management pros presentation
Pricing and profitability management pros presentationPricing and profitability management pros presentation
Pricing and profitability management pros presentationTheo Slaats
 
Deloitte vendavo sept 2010 - outcome based approach
Deloitte vendavo sept 2010 - outcome based approachDeloitte vendavo sept 2010 - outcome based approach
Deloitte vendavo sept 2010 - outcome based approachTheo Slaats
 
Saba - Bersin by Deloitte - Performance Management in the 21st Century
Saba - Bersin by Deloitte - Performance Management in the 21st CenturySaba - Bersin by Deloitte - Performance Management in the 21st Century
Saba - Bersin by Deloitte - Performance Management in the 21st CenturySaba Software
 
Debunking the myths of organizational change management
Debunking the myths of organizational change managementDebunking the myths of organizational change management
Debunking the myths of organizational change managementaccenture
 

Destacado (20)

EITF 08-1 and 09-3, Reporting Implications and Revenue Recognition Roadmap
EITF 08-1 and 09-3, Reporting Implications and Revenue Recognition RoadmapEITF 08-1 and 09-3, Reporting Implications and Revenue Recognition Roadmap
EITF 08-1 and 09-3, Reporting Implications and Revenue Recognition Roadmap
 
VEA Reorganization Plan
VEA Reorganization PlanVEA Reorganization Plan
VEA Reorganization Plan
 
Gartner Digital Workplace Agenda 2015
Gartner Digital Workplace Agenda 2015Gartner Digital Workplace Agenda 2015
Gartner Digital Workplace Agenda 2015
 
2006 017 001_23922
2006 017 001_239222006 017 001_23922
2006 017 001_23922
 
Estimating agile projects and the role of the project manager
Estimating agile projects and the role of the project managerEstimating agile projects and the role of the project manager
Estimating agile projects and the role of the project manager
 
Lean Metrics Riga
Lean Metrics RigaLean Metrics Riga
Lean Metrics Riga
 
The Globally Integrated Enterprise and the Insurance Factory Model
The Globally Integrated Enterprise and the Insurance Factory ModelThe Globally Integrated Enterprise and the Insurance Factory Model
The Globally Integrated Enterprise and the Insurance Factory Model
 
BPM Business Value Patterns
BPM Business Value Patterns BPM Business Value Patterns
BPM Business Value Patterns
 
Information Rich, Knowledge Poor: Overcoming Insurers’ Data Conundrum
Information Rich, Knowledge Poor: Overcoming Insurers’ Data ConundrumInformation Rich, Knowledge Poor: Overcoming Insurers’ Data Conundrum
Information Rich, Knowledge Poor: Overcoming Insurers’ Data Conundrum
 
Accenture’s IT Transformation
Accenture’s IT TransformationAccenture’s IT Transformation
Accenture’s IT Transformation
 
The future of the business landscape: What's in store for companies?
The future of the business landscape: What's in store for companies?The future of the business landscape: What's in store for companies?
The future of the business landscape: What's in store for companies?
 
CA Technologies and Deloitte: Unleash and Protect your Business with Identity...
CA Technologies and Deloitte: Unleash and Protect your Business with Identity...CA Technologies and Deloitte: Unleash and Protect your Business with Identity...
CA Technologies and Deloitte: Unleash and Protect your Business with Identity...
 
Anaplan and Deloitte webinar: The fundamentals of zero-based budgeting
Anaplan and Deloitte webinar: The fundamentals of zero-based budgetingAnaplan and Deloitte webinar: The fundamentals of zero-based budgeting
Anaplan and Deloitte webinar: The fundamentals of zero-based budgeting
 
How to Measure IT Process Automation Return on Investment (ROI)
How to Measure IT Process Automation Return on Investment (ROI)How to Measure IT Process Automation Return on Investment (ROI)
How to Measure IT Process Automation Return on Investment (ROI)
 
Scaling Impact Enterprises Through Innovative Platforms
Scaling Impact Enterprises Through Innovative PlatformsScaling Impact Enterprises Through Innovative Platforms
Scaling Impact Enterprises Through Innovative Platforms
 
Strategic IT transformation at accenture
Strategic IT transformation at accentureStrategic IT transformation at accenture
Strategic IT transformation at accenture
 
Pricing and profitability management pros presentation
Pricing and profitability management pros presentationPricing and profitability management pros presentation
Pricing and profitability management pros presentation
 
Deloitte vendavo sept 2010 - outcome based approach
Deloitte vendavo sept 2010 - outcome based approachDeloitte vendavo sept 2010 - outcome based approach
Deloitte vendavo sept 2010 - outcome based approach
 
Saba - Bersin by Deloitte - Performance Management in the 21st Century
Saba - Bersin by Deloitte - Performance Management in the 21st CenturySaba - Bersin by Deloitte - Performance Management in the 21st Century
Saba - Bersin by Deloitte - Performance Management in the 21st Century
 
Debunking the myths of organizational change management
Debunking the myths of organizational change managementDebunking the myths of organizational change management
Debunking the myths of organizational change management
 

Similar a Engagement ROI

Workshop in LT - Gemius - measuring online campaign effectiveness
Workshop in LT - Gemius - measuring online campaign effectivenessWorkshop in LT - Gemius - measuring online campaign effectiveness
Workshop in LT - Gemius - measuring online campaign effectivenessMarina Solovyeva
 
How to make influence marketing - Json Crown
How to make influence marketing - Json CrownHow to make influence marketing - Json Crown
How to make influence marketing - Json Crownjsoncrown .
 
How To Make Influencer Marketing Your Top Performing Channel in 2016
How To Make Influencer Marketing Your Top Performing Channel in 2016How To Make Influencer Marketing Your Top Performing Channel in 2016
How To Make Influencer Marketing Your Top Performing Channel in 2016Kissmetrics on SlideShare
 
AMCA sales and marketing presentation
AMCA sales and marketing presentationAMCA sales and marketing presentation
AMCA sales and marketing presentationgmartinASHRAE
 
Insight Address: "Cross-Media Marketing Synergies: Spreading Dollars Across C...
Insight Address: "Cross-Media Marketing Synergies: Spreading Dollars Across C...Insight Address: "Cross-Media Marketing Synergies: Spreading Dollars Across C...
Insight Address: "Cross-Media Marketing Synergies: Spreading Dollars Across C...iMedia Connection
 
Building Brands Online
Building Brands OnlineBuilding Brands Online
Building Brands OnlineKantar
 
influencer_marketing_benchmark_report_2021.pdf
influencer_marketing_benchmark_report_2021.pdfinfluencer_marketing_benchmark_report_2021.pdf
influencer_marketing_benchmark_report_2021.pdfsatubumi
 
Influencer Marketing Overview by BDMI (Aug 2014)
Influencer Marketing Overview by BDMI (Aug 2014)Influencer Marketing Overview by BDMI (Aug 2014)
Influencer Marketing Overview by BDMI (Aug 2014)Sim Blaustein
 
Consumer-Attention_Infographic_2015
Consumer-Attention_Infographic_2015Consumer-Attention_Infographic_2015
Consumer-Attention_Infographic_2015Shabazz Kelton
 
Industry Pulse: Consumer Attention in Digital Advertising
Industry Pulse: Consumer Attention in Digital AdvertisingIndustry Pulse: Consumer Attention in Digital Advertising
Industry Pulse: Consumer Attention in Digital AdvertisingUndertone
 
Measuring the Effectiveness of Online Advertising: Lessons LearnedCom score ...
Measuring the Effectiveness of Online Advertising: Lessons LearnedCom score ...Measuring the Effectiveness of Online Advertising: Lessons LearnedCom score ...
Measuring the Effectiveness of Online Advertising: Lessons LearnedCom score ...Adheaven.net
 
Google Display Network (GDN) : Building Brand Engagement
Google Display Network (GDN) : Building Brand Engagement Google Display Network (GDN) : Building Brand Engagement
Google Display Network (GDN) : Building Brand Engagement Vũ Văn Hiển
 
Sizmek Viewability Report Winter 2015
Sizmek Viewability Report Winter 2015Sizmek Viewability Report Winter 2015
Sizmek Viewability Report Winter 2015digitalinasia
 
DIS: State of the Industry with MailOnline: Branded Engagement: Content Marke...
DIS: State of the Industry with MailOnline: Branded Engagement: Content Marke...DIS: State of the Industry with MailOnline: Branded Engagement: Content Marke...
DIS: State of the Industry with MailOnline: Branded Engagement: Content Marke...Digiday
 
Building Brands with Integrated Campaigns - Millward Brown
Building Brands with Integrated Campaigns - Millward BrownBuilding Brands with Integrated Campaigns - Millward Brown
Building Brands with Integrated Campaigns - Millward BrownMerlien Institute
 
Nielsen Paid Social Media Adv Report 2013
Nielsen Paid Social Media Adv Report 2013Nielsen Paid Social Media Adv Report 2013
Nielsen Paid Social Media Adv Report 2013WiseKnow Thailand
 
Lucas Hulsebos - How Paid, Owned and Earned Media Work Together
Lucas Hulsebos - How Paid, Owned and Earned Media Work TogetherLucas Hulsebos - How Paid, Owned and Earned Media Work Together
Lucas Hulsebos - How Paid, Owned and Earned Media Work TogetherSanoma Belgium
 
HatlingFlint KNOW Series
HatlingFlint KNOW SeriesHatlingFlint KNOW Series
HatlingFlint KNOW SeriesFlint Group
 
Media mind global_benchmark_q4_2010
Media mind global_benchmark_q4_2010Media mind global_benchmark_q4_2010
Media mind global_benchmark_q4_2010Stephane Allard
 

Similar a Engagement ROI (20)

Workshop in LT - Gemius - measuring online campaign effectiveness
Workshop in LT - Gemius - measuring online campaign effectivenessWorkshop in LT - Gemius - measuring online campaign effectiveness
Workshop in LT - Gemius - measuring online campaign effectiveness
 
How to make influence marketing - Json Crown
How to make influence marketing - Json CrownHow to make influence marketing - Json Crown
How to make influence marketing - Json Crown
 
How To Make Influencer Marketing Your Top Performing Channel in 2016
How To Make Influencer Marketing Your Top Performing Channel in 2016How To Make Influencer Marketing Your Top Performing Channel in 2016
How To Make Influencer Marketing Your Top Performing Channel in 2016
 
AMCA sales and marketing presentation
AMCA sales and marketing presentationAMCA sales and marketing presentation
AMCA sales and marketing presentation
 
Insight Address: "Cross-Media Marketing Synergies: Spreading Dollars Across C...
Insight Address: "Cross-Media Marketing Synergies: Spreading Dollars Across C...Insight Address: "Cross-Media Marketing Synergies: Spreading Dollars Across C...
Insight Address: "Cross-Media Marketing Synergies: Spreading Dollars Across C...
 
Building Brands Online
Building Brands OnlineBuilding Brands Online
Building Brands Online
 
influencer_marketing_benchmark_report_2021.pdf
influencer_marketing_benchmark_report_2021.pdfinfluencer_marketing_benchmark_report_2021.pdf
influencer_marketing_benchmark_report_2021.pdf
 
Influencer Marketing Overview by BDMI (Aug 2014)
Influencer Marketing Overview by BDMI (Aug 2014)Influencer Marketing Overview by BDMI (Aug 2014)
Influencer Marketing Overview by BDMI (Aug 2014)
 
Consumer-Attention_Infographic_2015
Consumer-Attention_Infographic_2015Consumer-Attention_Infographic_2015
Consumer-Attention_Infographic_2015
 
Industry Pulse: Consumer Attention in Digital Advertising
Industry Pulse: Consumer Attention in Digital AdvertisingIndustry Pulse: Consumer Attention in Digital Advertising
Industry Pulse: Consumer Attention in Digital Advertising
 
Measuring the Effectiveness of Online Advertising: Lessons LearnedCom score ...
Measuring the Effectiveness of Online Advertising: Lessons LearnedCom score ...Measuring the Effectiveness of Online Advertising: Lessons LearnedCom score ...
Measuring the Effectiveness of Online Advertising: Lessons LearnedCom score ...
 
Google Display Network (GDN) : Building Brand Engagement
Google Display Network (GDN) : Building Brand Engagement Google Display Network (GDN) : Building Brand Engagement
Google Display Network (GDN) : Building Brand Engagement
 
Sizmek Viewability Report Winter 2015
Sizmek Viewability Report Winter 2015Sizmek Viewability Report Winter 2015
Sizmek Viewability Report Winter 2015
 
DIS: State of the Industry with MailOnline: Branded Engagement: Content Marke...
DIS: State of the Industry with MailOnline: Branded Engagement: Content Marke...DIS: State of the Industry with MailOnline: Branded Engagement: Content Marke...
DIS: State of the Industry with MailOnline: Branded Engagement: Content Marke...
 
Building Brands with Integrated Campaigns - Millward Brown
Building Brands with Integrated Campaigns - Millward BrownBuilding Brands with Integrated Campaigns - Millward Brown
Building Brands with Integrated Campaigns - Millward Brown
 
Measuring Success in Entertainment Ads_ Metrics to Track and Analyze.pdf
Measuring Success in Entertainment Ads_ Metrics to Track and Analyze.pdfMeasuring Success in Entertainment Ads_ Metrics to Track and Analyze.pdf
Measuring Success in Entertainment Ads_ Metrics to Track and Analyze.pdf
 
Nielsen Paid Social Media Adv Report 2013
Nielsen Paid Social Media Adv Report 2013Nielsen Paid Social Media Adv Report 2013
Nielsen Paid Social Media Adv Report 2013
 
Lucas Hulsebos - How Paid, Owned and Earned Media Work Together
Lucas Hulsebos - How Paid, Owned and Earned Media Work TogetherLucas Hulsebos - How Paid, Owned and Earned Media Work Together
Lucas Hulsebos - How Paid, Owned and Earned Media Work Together
 
HatlingFlint KNOW Series
HatlingFlint KNOW SeriesHatlingFlint KNOW Series
HatlingFlint KNOW Series
 
Media mind global_benchmark_q4_2010
Media mind global_benchmark_q4_2010Media mind global_benchmark_q4_2010
Media mind global_benchmark_q4_2010
 

Más de Get Interactive

European RTB report 2015 Q1
European RTB report 2015 Q1European RTB report 2015 Q1
European RTB report 2015 Q1Get Interactive
 
How can we bring you more customers in 2015?
How can we bring you more customers in 2015?How can we bring you more customers in 2015?
How can we bring you more customers in 2015?Get Interactive
 
IAB Europe Adex Benchmark 2014
IAB Europe Adex Benchmark 2014IAB Europe Adex Benchmark 2014
IAB Europe Adex Benchmark 2014Get Interactive
 
Diggit 2014 rtb_revolution_sociomantic_final_print
Diggit 2014 rtb_revolution_sociomantic_final_printDiggit 2014 rtb_revolution_sociomantic_final_print
Diggit 2014 rtb_revolution_sociomantic_final_printGet Interactive
 
IAB Europe Adex Benchmark 2013
IAB Europe Adex Benchmark 2013IAB Europe Adex Benchmark 2013
IAB Europe Adex Benchmark 2013Get Interactive
 
Success secrets of social media tourism campaigns
Success secrets of social media tourism campaignsSuccess secrets of social media tourism campaigns
Success secrets of social media tourism campaignsGet Interactive
 
Searchmetrics onsite analiza
Searchmetrics onsite analizaSearchmetrics onsite analiza
Searchmetrics onsite analizaGet Interactive
 
Searchmetrics offsite analiza
Searchmetrics offsite analizaSearchmetrics offsite analiza
Searchmetrics offsite analizaGet Interactive
 
Uspešni primeri digitalnega trženja v turizmu
Uspešni primeri digitalnega trženja v turizmuUspešni primeri digitalnega trženja v turizmu
Uspešni primeri digitalnega trženja v turizmuGet Interactive
 
Conversion centered design
Conversion centered designConversion centered design
Conversion centered designGet Interactive
 
Interact 2013 AdEx presentation
Interact 2013 AdEx presentationInteract 2013 AdEx presentation
Interact 2013 AdEx presentationGet Interactive
 
Google+ je tukaj. Kaj to pomeni zame in za moj brand?
Google+ je tukaj. Kaj to pomeni zame in za moj brand? Google+ je tukaj. Kaj to pomeni zame in za moj brand?
Google+ je tukaj. Kaj to pomeni zame in za moj brand? Get Interactive
 

Más de Get Interactive (13)

European RTB report 2015 Q1
European RTB report 2015 Q1European RTB report 2015 Q1
European RTB report 2015 Q1
 
How can we bring you more customers in 2015?
How can we bring you more customers in 2015?How can we bring you more customers in 2015?
How can we bring you more customers in 2015?
 
IAB Europe Adex Benchmark 2014
IAB Europe Adex Benchmark 2014IAB Europe Adex Benchmark 2014
IAB Europe Adex Benchmark 2014
 
Diggit 2014 rtb_revolution_sociomantic_final_print
Diggit 2014 rtb_revolution_sociomantic_final_printDiggit 2014 rtb_revolution_sociomantic_final_print
Diggit 2014 rtb_revolution_sociomantic_final_print
 
IAB Europe Adex Benchmark 2013
IAB Europe Adex Benchmark 2013IAB Europe Adex Benchmark 2013
IAB Europe Adex Benchmark 2013
 
Success secrets of social media tourism campaigns
Success secrets of social media tourism campaignsSuccess secrets of social media tourism campaigns
Success secrets of social media tourism campaigns
 
Searchmetrics onsite analiza
Searchmetrics onsite analizaSearchmetrics onsite analiza
Searchmetrics onsite analiza
 
Searchmetrics offsite analiza
Searchmetrics offsite analizaSearchmetrics offsite analiza
Searchmetrics offsite analiza
 
Uspešni primeri digitalnega trženja v turizmu
Uspešni primeri digitalnega trženja v turizmuUspešni primeri digitalnega trženja v turizmu
Uspešni primeri digitalnega trženja v turizmu
 
Conversion centered design
Conversion centered designConversion centered design
Conversion centered design
 
Interact 2013 AdEx presentation
Interact 2013 AdEx presentationInteract 2013 AdEx presentation
Interact 2013 AdEx presentation
 
Plista retargeting
Plista retargetingPlista retargeting
Plista retargeting
 
Google+ je tukaj. Kaj to pomeni zame in za moj brand?
Google+ je tukaj. Kaj to pomeni zame in za moj brand? Google+ je tukaj. Kaj to pomeni zame in za moj brand?
Google+ je tukaj. Kaj to pomeni zame in za moj brand?
 

Último

8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditNhtLNguyn9
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxmbikashkanyari
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Doge Mining Website
 

Último (20)

8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal audit
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCREnjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
 

Engagement ROI

  • 1. Engagement ROI Adrien Vielliard Interactive.agency
  • 2. Who clicks on banner Ads? What is the % of internet user who click on display ad? 16 %  Only 16% of users click on banner ads. Source: Comscore, Whither the click, nov 08
  • 3. “ Brand adverti s ing is about carving out space in Consumer's mind” Display ads create awareness and familiarity
  • 4.
  • 5. So what do users do?
  • 6. Brand Metrics Direct response Reporting What metrics for display? ● Impressions ● Clicks / CTR ● Post click analysis ● Reach ● Brand related searches ● Brand studies ● Engagement metrics   
  • 7. Display Vs. Performance  Display and Performance are complementary!!
  • 8. What is the approach of Slovenian adverti s ing market? Research by :
  • 9. What kind of marketing? Branding vs. Performance Source: MEDIANA 2009, november. N=70. Direct response 25%. Target population-employees in advertising agencies and marketers. Branding 45 % Performance 47 % Can not answer 8 % 50 / 50 split
  • 10. What is your main advertising channel? Main ad. Channel Source: MEDIANA 2009, november. N=70. Direct response 25%. Target population-employees in advertising agencies and marketers. TV and Print are still on top of minds
  • 11. Media used in Campaigns Media used in Campaigns Source: MEDIANA 2009, november. N=70. Direct response 25%. Target population-employees in advertising agencies and marketers.
  • 12. Media effectiveness Source: MEDIANA 2009, november. N=70. Direct response 25%. Target population-employees in advertising agencies and marketers. TV and Online are percieved as most effective Extremly innefective innefective Not efective not innefective effective Extremly effective average TV 1,4 8,5 59,2 31,0 4,2 Radio 1,4 1,4 32,4 56,3 8,5 3,7 Online 2,8 19,7 47,9 29,6 4,0 OOH 7,0 32,4 53,5 7,0 3,6 Cinema 5,6 33,8 38,0 21,1 1,4 2,8 Print 5,6 35,2 52,1 7,0 3,6 Mobile 5,6 16,9 39,4 32,4 5,6 3,2
  • 13. Budget used for online Budget spent online Source: MEDIANA 2009, november. N=70. Direct response 25%. Target population-employees in advertising agencies and marketers. Most companies spend 10% or less on Online
  • 14. 50% of adverti s ers measure ROI on Online campaigns, But what do they measure?
  • 15. Online measurements Source: MEDIANA 2009, november. N=70. Direct response 25%. Target population-employees in advertising agencies and marketers.
  • 16.
  • 17.
  • 18. Online is an effective medium for branding and performance ... … but measuring clicks is not enough anymore!

Notas del editor

  1. According to the same reserch, That tells us that despite the fact that people are not necesarly cliking on ads, exposure to the ad creates awereness.