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TheTrendwatch #11
- 1. TheTrendWatch
by FullSIX Group
#11
1 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 2. SUPERNOVA
Culture changing, life changing, business changing.
The shocks we are witnessing are just the first
signals of a system reaching its critical mass to go
supernova.
The future is made out of the same basic elements
but with a drastically different landscape with new
vector of failure and growth.
2 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 4. TheTrendWatch#11
SUPERNOVA
6th sense
Inter Connections
Mobile Mayhem
Meaningful Marketing
Surf Marketing
Conclusion
4 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 5. What's happening?
5 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 6. 6 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 7. ( ) Ajouteter Gowala
7 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 8. 8 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 9. 9 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 10. 10 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 11. 11 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 12. 12 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 13. 13 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 14. 14 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 15. 15 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 16. 16 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 17. 17 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 18. 18 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 19. 19 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 20. 20 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 21. How to react?
21 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 22. 22 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 23. 23 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 24. 24 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 25. 25 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 26. 26 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 27. 27 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 28. TheTrendWatch#11
SUPERNOVA
6th sense
Inter Connections
Mobile Mayhem
Meaningful Marketing
Surf Marketing
Conclusion
28 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 29. TheTrendWatch#11
SUPERNOVA
6th sense
Inter Connections
Mobile Mayhem
Meaningful Marketing
Surf Marketing
Conclusion
29 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 30. What's happening?
30 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 31. More than 80,000 websites
have implemented
Facebook Connect
since December 2008
and more than 60m
Facebook users engage
with it across these
external sites each month.
31 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 32. 32 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 33. 33 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 34. 34 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 35. 35 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 36. 36 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 37. 37 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 38. 38 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 39. 39 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 40. 40 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 41. 41 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 42. 42 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 43. The average social gamer is a 43-year-old
woman
100 million people are playing these games and
about $1 billion in revenue is expected this year
43 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 44. 44 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 45. 45 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 46. 46 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 47. 47 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 48. SquareUp.com
48 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 49. How to react?
49 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 50. 50 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 51. #sneaky
To both gain some PR and test agencies JetBlue senior VP Marty St. George, tweeted:
“We’re pitching our advertising AOR. Curious on digital savvy
…first test is how many of the agencies will find me on Twitter.”
51 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 52. Jansen Sport Synchronized shopping:
+147.6% more time spend on the site.
52 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 53. 53 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 54. On January 24th,
the fan page grew
from 41,278 Fans
to 343,169 fans
in 24h...
That is 301,000 new fans,
and 301,000 bagels.
54 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 55. 55 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 56. Infomercials on TV now expect
more than 50% of buyers to order online
56 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 57. 57 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 58. TheTrendWatch#11
SUPERNOVA
6th sense
Inter Connections
Mobile Mayhem
Meaningful Marketing
Surf Marketing
Conclusion
58 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 60. What's happening?
60 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 61. There are
more mobile device
than televisions and
computers combined.
61 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 62. ¼ of facebook visits worldwide
(100 million) are via mobile.
62 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 63. 90% of digital music
sold in Japan is mobile
63 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 64. By 2013 more of your site
visitors may be clicking in via
a smart phone than from a
desktop Web browser
64 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 65. 4G
LG presented real-time demonstrations of full HD video files,
video conferences and web-surfing at speeds up to 100Mbps
for downloads and 50Mbps for uploads, downloading an
entire movie to your phone in a minute.
4G will be available in 30 markets by the end of 2010.
65 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 66. 66 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 67. Verizon and Skype announced a partnership deal
at the Mobile World Congress in Barcelona
67 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 68. 68 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 69. The number of people accessing news and information via mobiles in the US more than doubled
between Jan 2008 and Jan 2009, thanks in part to the iPhone.
Sources: Source: comScore, March 2009
69 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 70. “Millions of people now own Kindles,”
said Jeff Bezos, founder and CEO of Amazon.com.
“And Kindle owners read, a lot: When we have both editions,
we sell 6 Kindle books for every 10 physical books…
This is year-to-date and includes only paid books.”
70 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 71. 71 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 72. 72 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 73. How to react?
73 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 74. 74 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 75. The average iPhone application has an engagement of 9.6 minutes per session
and is accessed 19.9 times over its life cycle - for an average total use time per
user of three hours and 10 minutes.
Source: Greystone, May 2009
75 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 76. 76 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 77. 77 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 78. Digital ticketing:
From 37.4 million in 2008
to over a billion by 2011
The air industry can save $500 million
annually by migrating to mobile passes
Sources: Jupiter Research
78 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 79. 79 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 82. What's happening?
82 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 83. 83 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 84. 84 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 85. 85 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 86. 86 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 87. 87 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 88. How to react?
88 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 89. Meaningful Marketing
Added value
If you act instead of communicate
for the consumer to express a message, you increase
not only the perception of your brand
but also the added value you bring
Do to your consumer!
You drive them to seek the next interaction.
Declare
Perceived
Brand Value
89 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 90. 90 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 91. 91 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 92. 92 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 93. 93 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 94. 94 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 95. 95 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 96. 96 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 97. 97 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 98. 98 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 99. 99 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 100. 100 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 101. 101 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 102. 102 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 103. 103 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 104. 104 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 107. What's happening?
107 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 108. 108 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 109. 109 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 110. 110 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 111. Secret London
188k members in two weeks!
111 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 112. 112 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 113. JK Wedding Entrance Dance: 42,390,414 views
Music: "Forever" by Chris Brown
113 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 114. 114 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 115. How to react?
115 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 116. Synchronize your Marketing!
The art of analyzing qualitative and quantitative data
in order to define for a brand
its strategy, message, and media mix…
… In real time, at the right place, across all available
channels through the most efficient touchpoints.
116 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 117. 117 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 118. #tag Strategy
118 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 119. CBS has rejected the ad, creating a content wave.
50,000 new members sign up in a week.
119 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 120. 120 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 123. Poetry is when you make new things familiar,
and familiar things new.
Samuel Johnson
123 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 124. A perfect strategy
Poetry is when you make new things familiar,
and familiar things new.
124 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 125. Synchronizing real life with all
medias, messages and services
A perfect strategy into a seamless experience
Poetry is when you make new things familiar,
and familiar things new.
125 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 126. Synchronizing real life with all
medias, messages and services
A perfect strategy into a seamless experience
Poetry is when you make new things familiar,
and familiar things new.
Building new perspectives for the brand
on meaningful shared values
126 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
- 127. Thank You!
TheTrendWatch by FullSIX Group
TheTrendWatch.com
facebook.com/TheTrendWatch
twitter.com/TheTrendWatch
youtube.com/TheTrendWatch
127 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization