Lim 10 stepmarketingplan gardasil

10 Step Marketing Plan for Gardasil (Quadrivalent Human Papilloma Virus Recombinant Vaccine) Danezza Mae D. Lim | ASMPH | January 19, 2011

Outline: Part 1 (Initial 5 steps) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Outline: Part 2 (Next 5 Steps) ,[object Object],[object Object],[object Object],[object Object],[object Object]

POSITIONING TO THE PRIMARY TARGET MARKET ,[object Object]

1. Primary Target Market: Young women ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1. Primary Target Market: Lifestyle

1. Primary Target Market: Behavior ,[object Object],[object Object],[object Object],[object Object]

2. Need, Wants + Expectations I reach my full potential when I am free from disease! I want to be protected from HPV

2. Need, Wants + Expectations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3. Competition and Competitive Position Map (1) ,[object Object],[object Object],[object Object],[object Object]

3. Competition and Competitive Position Map (2) ,[object Object],[object Object]

Effectivity vs. Price Matrix [data unavailable] High Price Low Price High Effectivity Low Effectivity

Position Mapping ,[object Object],Low Price High Effectivity Low Effectivity [data unavailable]

Competitive Map [insufficient data] Other HPV Vaccine Brands Protection against 4 types of HPV Reduces risk for genital warts Reduces risk for cervical cancer Effectivity Availability Lifelong immunity Low Cost

4. Mind the gap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5. Estimated Market Size ,[object Object],[object Object],[object Object]

5a. Estimated Market Size: Competitors ,[object Object]

5b. Estimated Market Size: Gardasil ,[object Object]

5c. Estimated Market Size: Based on consumer data ,[object Object],[object Object],[object Object],[object Object]

5d. Concluded Market: HPV vaccine ,[object Object]

MARKETING MIX & STRATEGY ,[object Object]

6. Product and competitors Other HPV vaccines Other Methods

6a. The HPV vaccine market is dominated by X number of brands ,[object Object]

6b. Product Description ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

8. Promo ,[object Object],[object Object]

8. Promo (2) ,[object Object],[object Object]

8. Promo (4) ,[object Object],[object Object],[object Object]

8a. Competitor Promo ,[object Object]

9. Place ,[object Object],[object Object],[object Object]

10. Winning Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Part 1 (Initial 5 steps) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Part 2 (Next 5 Steps) ,[object Object],[object Object],[object Object],[object Object],[object Object]

1o Step marketing plan for Gardasil (Quadrivalent Human Papilloma Virus Recombinant Vaccine) Danezza Mae D. Lim | ASMPH | January 19, 2011

Lim 10 stepmarketingplan gardasil

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