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Marketing Library Services at a Distance Dana Longley Empire State College
Marketing? ,[object Object],[object Object],[object Object]
1. Awareness ! 2. Sense of control 4. Fun and whimsy! Buy-in via: Cross-promotion UX @ Point of Need 3. Time is precious
Obstacles ,[object Object],[object Object],[object Object]
How do we make our online library services stand out?
Fave Example: ASU Library Minute
New Paint on Old Classics
Awareness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Virtual Tour
In the (online) classroom
Chat, Chat Everywhere!
Online “Office Hours”
Low-Barrier, Passive ,[object Object],[object Object],[object Object]
On Deck ,[object Object],[object Object],[object Object]
Wishlist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Info ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Marketing Library Services at a Distance

Notas del editor

  1. Images from NatalieDee.com Comics from: XKCD.com
  2. I talked to Anali Perry, who is in these videos and she told me they have a team that works on these. The actual recording takes anywhere from 30-60 minutes, she improvises a good amount and they try hard to inject humor into it, so multiple takes. They use a student intern for some of the video editing.
  3. Photo by Mr.KIO via Flickr Creative Commons: http://www.flickr.com/photos/igievil/4401962584/
  4. Informal screencasts + YouTube = no or low cost in time and money. I use Captivate.
  5. These are low barrier to our users and low barrier to us (no programming, little time needed to set up).