Transcript of a sponsored podcast on the misconceptions that are preventing many enterprises from embracing the reality of private cloud.

1. Private Cloud: Debunking Myths Preventing Adoption
Transcript of a sponsored podcast on the misconceptions that are preventing many enterprises
from embracing the reality of private cloud.
Listen to the podcast. Find it on iTunes/iPod and Podcast.com. Download the transcript. Sponsor:
Platform Computing
Get a complimentary copy of the Forrester Private Cloud Market Overview
from Platform Computing
Dana Gardner: Hi. This is Dana Gardner, Principal Analyst at Interarbor Solutions, and you're
listening to BriefingsDirect. Today, we present a sponsored podcast
discussion on debunking myths on the road to cloud-computing adoption.
The popularity of cloud concepts and the expected benefits from cloud
computing have raised expectations. Forrester now predicts that cloud
spending will grow from $40 billion to $241 billion in the global IT market
over the next 10 years, and yet, there's still a lot of confusion about the true
payoffs and risks associated with cloud adoption.
Some enterprises expect to use cloud and hybrid clouds to save on costs, improve productivity,
refine their utilization rates, cut energy use and eliminate gross IT inefficiencies. At the same
time, cloud use should improve their overall agility, ramp up their business-process innovation,
and generate better overall business outcomes. [Disclosure: Platform Computing is a sponsor of
BriefingsDirect podcasts.]
To others, this sounds a bit too good to be true, and a backlash against a silver bullet, cloud hype
mentality is inevitable and is probably healthy. Yet, we find that there is also cynicism about
cloud computing and doubt.
So, where is the golden mean, a proper context for real-world and likely cloud value? And, what
are the roadblocks that enterprises may encounter that would prevent them
from appreciating the true potential for cloud, while also avoiding the
risks?
We're here to identify and debunk some myths, for better or worse, that
can cause confusion and hold IT back from embracing cloud model sooner
rather than later. We’ll also define some clear ways to get the best out of cloud virtues without
stumbling.

2. Here to join me on our discussion about the right balance of cloud risk and reward are Ajay
Patel, a Technology Leader at Agilysys and he is based in Chicago. Welcome to the show, Ajay.
Ajay Patel: Thank you very much, Dana.
Gardner: We're also here with Rick Parker, IT Director for Fetch Technologies, and he's in El
Segundo, California. Welcome, Rick.
Rick Parker: Good morning.
Gardner: And, we're also here with Jay Muelhoefer, Vice President of Enterprise Marketing at
Platform Computing, and he joins us from Boston. Welcome, Jay.
Jay Muelhoefer: Glad to be here.
Looking at extremes?
Gardner: Jay, let me start with you. I want to try to understand a little bit from your
perspective, being deeply involved with cloud, particularly private cloud. Are we looking at
extremes?
On one hand, we have people that see this as a golden, wonderful opportunity to change IT
fundamentally. On the other hand, we have folks that seem to be grounded in risk about security
and data, and think that the cost will probably be even higher. So where's the right balance? Are
they both right or they both wrong? How do you see it?
Muelhoefer: They're both right in some ways. Yes, there are risks that people are confronting
today, but there’s also lots of opportunity. Right now, it's a golden time to be
evaluating the concept of cloud and private cloud.
In 2009, I think a lot of people were looking at cloud and saying, "Okay, this is
an interesting technology. Is this really something that’s going to go into
fruition?" In 2010, there was a lot of research and a lot of the early adopters
dipping their toes into cloud and what the benefits could be.
But, 2011 is really where that tension is moving from "Is this possible" to "How
do I take advantage of it for my own organization?" Google and Amazon have really reset the bar
for how IT services are delivered in the marketplace. If internal organizations don't start meeting
the needs of their business constituencies, whether it’s a dev, test or even production user, they're
going to look elsewhere to consume those resources. So, we've hit an inflection point, and that’s
going to make it an exciting time.
Gardner: Ajay Patel, how about from your perspective? Do you see this mostly through the lens
of opportunity, or do the risks merit being bit conservative?

3. Patel: Looking at it from systems-integrator (SI) perspective, what we're seeing is the customer
base, the end-users are ready to take the leap to cloud. The technologies are there. The
capabilities of the cloud management software, the key part of deploying private clouds, are
there, but the fear of security concerns around it are keeping them from jumping to it. I am very
confident that the technology and the industry is ready to take customers to the next phase of
private clouds.
Gardner: We'll get to some of those fears in a little while, when we look at various myths and
perhaps what is supporting them or what needs to be debunked.
Rick Parker, how about you? What are you seeing? What are you hearing in the field? Do most
people seem to think that the good or the benefits outweigh the risks, or are many people still on
the fence?
No standard definition
Parker: The biggest issue is the lack of knowledge, because there isn't a standard definition of
what a private cloud network is comprised of. If you don't know what it is, then
you can’t possibly build one yourself. Because there isn’t a standard definition
that majority of people are aware of, that leads to an enormous amount of
confusion.
Then, when marketing gets hold of it and applies the term to many different
things that aren't even cloud related, that obscures the issue even further. So, I
see a basic lack of knowledge as the issue for private cloud deployments more than anything.
Gardner: So, we're working towards refining that understanding and, that way, being able to
have a better sense of where our risks and rewards are. Of course, we hear through the grapevine
and some of the discussions I have that IT is focusing on a sense of lost control, that a third-party
public cloud gets between them and their users.
We also hear about a lack of trust, that these cloud providers are not proven. They say that they're
going to do what they do, but if they don’t, the IT department is still going to be left holding the
bag or being held responsible. There is, of course, as you mentioned security, vulnerability,
confidentiality, and privacy issues, particularly around data.
Let's begin to tackle some of the underlying myths that substantiate these concerns, ameliorate
them, or help folks get the good without suffering all of the ills. We have a series of myths, and
I'll take the first one to you, Rick.
There's an understanding that, as we are trying to define it, virtualization is private cloud and
private cloud is virtualization. Clearly, that's not the case. Help me understand what you perceive
in the market as a myth around virtualization and what should be the right path between
virtualization and a private cloud?

4. Parker: Private cloud, to put a usable definition to it, is a web-manageable virtualized data
center. What that means is that through any browser you can manage any component of the
private cloud. That's opposed to virtualization, which could just be a single physical host with a
couple of virtual machines (WMs) running on it and doesn't provide the redundancy and cost-
effectiveness of an entire private cloud or the ease of management of a private cloud.
So there is a huge difference between virtualization and use of a hypervisor versus an entire
private cloud. A private cloud is comprised of virtualized routers, firewalls, switches, in a true
data center not a server room. There are redundant environmental systems, like air-conditioning
and Internet connections. It’s comprised of an entire infrastructure, not just a single virtualized
host.
Gardner: And is there a level of virtualization? We hear some common rates for server
workloads of 20 to 30 percent. Is there a certain point in your adoption of server virtualization
where you're almost inevitably heading towards a cloud? Are there people who have 80 percent
virtualization and perhaps have no interest in, or will never get to, the cloud? How does the rate
of adoption for virtualization perhaps impact the likelihood of adopting private cloud
infrastructure?
Parker: Moving to a private cloud is inevitable, because the benefits so far outweigh the
perceived risks, and the perceived risks are more towards public cloud services than private
cloud services.
Gardner: We’ve talked a little bit about fear of loss of control. Perhaps bringing private cloud
infrastructure and models to bear on a largely virtualized server infrastructure would provide
even more control, better security, and a reduction in some of these risks. Is there a
counterintuitive effect here that cloud will give you better control and higher degrees of security
and reliability?
Redundancy and monitoring
Parker: I know that to be a fact, because the private cloud management software and
hypervisors provide redundancy and performance monitoring that a lot of companies don't have
by default. You don’t only get performance monitoring across a wide range of systems just by
installing a hypervisor, but by going with a private cloud management system and the use of
VirtualCenter that supports live motion between physical hosts.
It also provides uptime/downtime type of monitoring and reporting capacity planning that most
companies don't even attempt, because these systems are generally out of their budget.
Gardner: I wonder if you wouldn’t mind telling us, Rick a little bit about Fetch Technologies.
You're the IT Director there. Tell us a little bit about your organization.

5. Parker: Fetch Technologies is a provider of data as a service, which is probably the best way to
describe it. We have a software-as-a-service (SaaS) type of business that extracts formats and
delivers Internet-scale data. For example, two of our clients are Dow Jones and Shopzilla.
Gardner: Let’s go next to Ajay. A myth that I encounter is that private clouds are just too hard.
This is such a departure from the siloed and monolithic approach to computing that we'd just as
soon stick with one server, one app, and one database. Moving towards a fabric or grid type of
affair is just too hard to maintain, and I'm bound to stumble. Why would I be
wrong in assuming that as my position, Ajay?
Patel: One of the main issues that the IT management of an organization
encounters on a day-to-day basis is the ability for their current staff to change
their principles of how they manage the day-to-day operations. So, the
operational ability for an IT management staff to operate a private cloud is there.
The training and the discipline need to be changed. The fear of the operations
being changed is one of the key issues that IT management sees. They also think of staff attrition
as a key issue. By doing the actual cloud assessment, by understanding what the cloud means, it's
closer to home to what the IT infrastructure team does today than one would imagine through the
myth.
For example, virtualization is a key fundamental need of a private cloud -- virtualization at the
servers, network and storage. All the enterprise providers at the servers, networks, and storage
are creating a virtualized infrastructure for you to plug into your cloud-management software and
deliver those services to a end-user without issues and in a single pane of glass.
Gardner: When you say a single pane of glass, I think you are talking about the manageability,
the fact that these highly-virtualized environments can be automated and that you can probably
oversee many, many more instances of servers and runtime environments with fewer people. Is
that what you mean?
Patel: Absolutely. If you look at the some of the metrics that are used by managed service
companies, SIs, and outsourcing companies, they do what the end-user companies do, but they
do it much cheaper, better and faster.
More efficient manner
How they do it better is by creating the ability to manage several different infrastructure
portfolio components in a much more efficient manner. That means managing storage as a
virtualized infrastructure, tier storage, network, the servers, not only the Windows environment,
but the Unix environment, and the Linux environment, including all that in the hands of the
business-owners.
Gardner: This is probably where we hear a lot about the cost containment issues. We're talking
about higher utilization, lower energy, and better footprint, when it comes to facilities and so

6. forth. Is this what you're seeing, that those who do cloud properly, that put in the proper
management and administration, are actually getting some cost-benefits? There might be an
upfront cost associated, but it’s the operational ongoing costs that are probably the most
important, and that's where the real value is.
Patel: Absolutely. Another thing to look at is not even the upfront cost that you need to be
concerned about. Today, with the money being so tight to come by for a corporation, people need
to look at not just a return on investment (ROI), but the return on invested capital.
You can deploy private cloud technologies on top of your virtualized infrastructure at a much
lower cost of entry, than if you were to just expand utilizing the islands of bills of test, dev
environment, by application, by project.
Gardner: I'd like to hear more about Agilysys? What is your organization and what is your role
there as a technology leader?
Patel: I am the technology leader for cloud services across the US and UK. Agilysys is a value-
added reseller, as well as a system integrator and professional services organization that services
enterprises from Wall Street to manufacturing to retail to service providers, and telecom
companies.
Gardner: And do you agree, Ajay, with Forrester Research, when they show such massive
growth, do you really expect that cloud, private cloud, and hybrid cloud are all going to be in
such rapid growth over the next several years?
Patel: Absolutely. The only difference between a private cloud and public cloud, based on what
I'm seeing out there, is the fear of bridging that gap between what the end-user attains via private
cloud being inside their four walled data center, to how the public cloud provides the ability for
the end-user to have security and the comfort level that their data is secure. So, absolutely,
private to hybrid to public is definitely the way the industry is going to go.
Gardner: Jay at Platform, you're thinking about myths that have to do with adoption, different
business units getting involved, lack of control, and cohesive policy. This is probably what keeps
a lot of CIOs up at night, thinking that it’s the Wild West and everyone is running off and doing
their own thing with IT. How is that a myth and what does a private cloud infrastructure allow
that would mitigate that sense of a lot of loose cannons?
Muelhoefer: That’s a key issue, when we start thinking about how our customers look to private
cloud. It comes back a little bit to the definition that Rick mentioned. Does virtualization equal
private cloud -- yes or no? Our customers are asking for the end-user organizations to be able to
access their IT services through a self-service portal.

7. Key element
That’s a key element that we see being added on top of virtualization. But, a private cloud isn’t
just virtualization, nor is it one virtualization vendor. It’s a diverse set of services that need to be
delivered in a highly automated fashion. Because it's not just one virtualization, it's going to be
VMware, KVM, Xen, etc.
A lot of our customers also have physical provisioning requirements, because not all applications
are going to be virtualized. People do want to tap in to external cloud resources as they need to,
when the costs and the security and compliance requirements are right. That's the concept of the
hybrid cloud, as Ajay mentioned. We're definitely in agreement. You need to be able to support
all of those, bring them together in a highly orchestrated fashion, and deliver them to the right
people in a secure and compliant manner.
The challenge is that each business unit inside of the company typically doesn’t want to give up
control. They each have their own IT silos today that meet their needs, and they are highly over
provisioned.
Some of those can be at 5 to 10 percent utilization, when you measure it over time, because they
have to provision everything for peak demands. And, because you have such a low utilization,
people are looking at how to increase that utilization metric and also increase the number of
servers that are managed by each administrator.
You need to find a way to get all the business units to consolidate all these underutilized
resources. By pooling, you could actually get effects just like when you have a portfolio of
stocks. You're going to have a different demand curve by each of the different business units and
how they can all benefit. When one business unit needs a lot, they can access the pool when
another business unit might be low.
Get a complimentary copy of the Forrester Private Cloud Market Overview
from Platform Computing
But, the big issue is how you can do that without businesses feeling like they're giving up that
control to some other external unit, whether it's a centralized IT within a company, or an external
service provider? In our case, a lot of our customers, because of the compliance and security
issues, very much want to keep it within their four walls at this stage in the evolution of the cloud
marketplace.
So, it’s all about providing that flexibility and openness to allow business units to consolidate,
but not giving up that control and providing a very flexible administrative capability. That’s
something that we've spent the last several years building for our customers.

8. Gardner: So, the old way of allowing for physical IT to be distributed offers them control, but at
a high price. Perhaps with increasing security vulnerability issues, it’s hard to have a
comprehensive security and network performance benefit, when there's so much scattered
infrastructure, but the balance then has to be that we want to let them feel they are enabled.
Perhaps private cloud can do that.
Muelhoefer: It’s all about being able to support that heterogeneous environment, because every
business unit is going to be a little different and is going to have different needs. Allowing them
to have control, but within a defined boundaries, you could have centralized cloud control, where
you give them their resources and quotas for what they're initially provisioned for, and you could
support costing and charge back, and provide a lot more visibility in to what’s happening.
You get all of that centralized efficiency that Ajay mentioned, but also having a centralized
organization that knows how to run a larger scale environment. But then, each of the business
units can go in and do their own customized self-service portal and get access to IT services,
whether it's a simple OS or a VM or a way to provision a complex multi-tier application in
minutes, and have that be an automated process. That’s how you get a lot of the cost efficiencies
and the scale that you want out of a cloud environment.
Gardner: And, for those business units, they'd also have to watch the cost and maybe have their
own P&L. They might start seeing their IT costs as a shared services or charge-backs, get out of
the capital expense business, and so it could actually help them in their business when it comes
to cost.
Still in evolution
Muelhoefer: Correct. Most of our customers today are very much still in evolution. The whole
trend towards more visibility is there, because you're going to need it for compliance, whether
it’s Sarbanes-Oxley (SOX) or ITIL reporting.
Ultimately, the business units of IT are going to get sophisticated enough that they can move
from being a cost center to a value-added service center. Then, they can start doing that granular
charge-back reporting and actually show at a much more fine level the value that they are adding
to the organization.
Parker: Different departments, by combining their IT budgets and going with a single private
cloud infrastructure, can get a much more reliable infrastructure. By combining budgets, they can
afford SAN storage and a virtual infrastructure that supports live VMotion.
They get a fast response, because by putting a cloud management application like Platform on
top it, they have much more control, because we are providing the interface to the different
departments. They can set up servers themselves and manage their own servers. They have a
much faster "IT response time,” so they don’t really have to wait for IT’s response through a help
desk system that might take days to add memory to a server.

9. IT gives end-users more control by providing a cloud management application and also gives
them a much more reliable, manageable system. We've been running a private cloud here at
Fetch for three years now, and we've seen this. This isn’t some pie-in-the-sky kind of thing. This
is, in fact, what we have seen and proven over and over.
Gardner: I asked both Ajay and Rick to tell us about their companies. Jay, why don’t you give
us the overview of Platform Computing? It’s based in Toronto and it’s been in the IT business for
quite some time.
Muelhoefer: Platform Computing is headquartered in Toronto, Canada and it's about an 18-year-
old company. We have over 2,000 customers, and they're spread out on a global basis.
We have a couple of different business units. One is enterprise analytics. Second, is cloud, and
the third is HPC grids and clusters. Within the cloud space, we offer a cloud management
solution for medium and large enterprises to build and manage private and hybrid cloud
environments.
The Platform cloud software is called Platform ISF. It's all about providing the self-service
capability to end-users to access this diverse set of infrastructure as a service (IaaS), and
providing the automation, so that you can get the efficiencies and the benefits out of a cloud
environment.
Gardner: Rick, let’s go back to you. I've heard this myth that private clouds are just for dev, test,
and QA. Developers really like cloud. They have unique characteristics as users, lots of uneven
demands when they test or they need to distribute applications for development and bring it back
from those teams. So is that right? Is cloud really formed by developers and it’s being getting too
much notoriety, or is there something else going that it’s for test, dev, and a whole lot more?
Beginning of the myth
Parker: I believe that myth just came from the initial availability of VMware and that’s what it
was primarily used for. That’s the beginning of that myth.
My experience is that our private cloud isn't a specific use case. A well designed private cloud
should and can support any use case. We have a private cloud infrastructure and on top of this
infrastructure, we can deliver dev resources and test resources and QA resources, but they're all
sitting on top of a base infrastructure of a private cloud.
But, there isn't just a single use case. It’s detrimental to define use cases for private cloud. I don't
recommend setting up a private cloud for dev only, another separate private cloud for test,
another separate private cloud for QA. That’s where a use case mentality gets into it. You start
developing multiple private clouds.

10. If you combine those resources and develop a single private cloud, that lets you divide up the
resources within the infrastructure to support the different requirements. So, it’s really backwards
thinking, counterintuitive, to try to define use cases for private cloud.
Gardner: How about learning from that heritage, though? It’s almost like New York. If you can
do it there, you can do it anywhere. Is there something to be said that private cloud supporting
the whole test, dev, and deploy or dev/ops type of lifecycle means it’s probably going to be quite
capable at supporting any number of workloads?
Parker: Correct. We run everything on our private cloud. Our goal is 100 percent virtualization
of all servers, of running everything on our private cloud. That include back-office corporate IT,
Exchange services like domain controllers, SharePoint, and all of these systems run on top of our
private cloud out of our data centers.
We don't have any of these systems running out of an office, because we want the reliability that
the cost savings that our private cloud gives us to deploy these applications on servers in the data
center where these systems belong.
Muelhoefer: Some of that myth is maybe because the original evolution of clouds started out in
the area of very transient workloads. By transient, I mean like a demo environment or somebody
that just needs to do a dev environment for a day or two. But, we've seen a transition across our
customers, where they also have these longer-running applications that they're putting in the
production type of environments, and they don't want to have to over-provision them.
At the end of the quarter, you need to have a certain capacity of 10 units, you don’t want to have
that 10 units throughout the entire quarter as resource-hogs. You want to be able to flex up and
flex down according to the requirements and the demand on it. Flexing requires a different set of
technology capabilities, having the right sets of business policies and defining your applications
so they can dynamically scale. I think that’s one of the next frontiers in the world of cloud.
Gardner: Jay, I suppose that's particularly important for organizations that are in the business-
to-consumer (B2C) business, that have web apps and others, they are facing their retail or other
consumer bases. These could be flexing based on certain demand or even seasonal fluctuations,
and certainly a much more cost-efficient way to attack that problem would be through these
cloud infrastructures.
Flexing capability
Muelhoefer: We've seen with our customers, there is a move towards different application
architectures that can take advantage of that flexing capability in Web applications and Java
applications. They're very much in that domain, and we see that the next round of benefits is
going to come from the production environments. But it does require you to have a solid
infrastructure that knows how to dynamically manage flexing over time.

11. It’s going to be a great opportunity for additional benefits, but as Rick said, you don't want to
build cloud silos. You don't want to have one for dev, one for QA, one for help desk. You really
need a platform that can support all of those, so you get the benefits of the pooling. It's more than
just virtualization. We have customers that are heavily VMware-centric. They can be highly
virtualized, 60 percent-plus virtualized, but the utilization isn’t where they need it to be. And it's
all about how can you bring that automation and control into that environment.
Gardner: Next myth, it goes to Ajay. This is what I hear more than almost any other. There is no
cost justification. The cloud is going to cost the same or even more. Folks that seem to think that
this is really going to have a long-term benefit are kidding themselves. We've seen this in the past
with other shifts in computing. They always claim it's going to cost less, but it never does. So,
there is some cynicism out there, Ajay. Why is that cynicism unjustified?
Patel: One of the main things that proves to be untrue is that when you build a private cloud,
you're pulling in the capabilities of the IT technology that is building the individual islands of
environments. On top of it, you're increasing utilization. Today, in the industry, I believe the
overall virtualization is less than 40 percent. If you think about it, taking the less-than-40 percent
virtualized environment, the remaining is 60 percent.
Even if you take 30 percent, which is average utilization -- 15-20 percent in the Windows
environment. By putting it on a private cloud, you're increasing the utilization to 60 percent, 70
percent, 80 percent. If you can hit at 85 percent utilization of the resources, now you are buying
that much less of every piece of hardware, software, storage, and network.
When you pool all the different projects together, you build an environment. You put the right
infrastructure in place with the ability to service your business, what you do successfully. You
end up saving minimally 20 percent, if you just keep the current service level agreements (SLAs)
and current deliverables, the way you do today.
But, if you retrain your staff to become cloud admins, to essentially become more agile in the
ability to create the workloads that are virtual capable versus standalone capable, you get much
more benefit, and your cost of entry is minimally 20-30 percent lower on day one. Going
forward, you can get more than 50 percent lower cost.
Gardner: I would imagine that for large organizations, in some cases, their constraints, their
physical plants, their large brick-and-mortar data centers are at capacity. So this isn't simply
saving costs operationally, but frees up capacity that they can use for other activities, and
therefore not have to build additional data centers. That could be a huge saving.
Patel: It's killing two birds with one stone, because not only can you re-utilize your elasticity of
a 100,000 square-foot facility of data center, but you can now put in 2-3 times more compute
capacity without breaking the barriers of the power, cooling, heating, and all the other
components. And by having cloud within your data center, now the disaster-recovery capabilities
of cloud failover is inherent in the framework of cloud.

12. You no longer have to worry about individual application-based failover. Now, you're looking at
failing over an infrastructure instead of applications. And, of course, the framework of cloud
itself gives you a much higher availability from the perspective of hardware up-time and the
SLA than you can obtain by individually building sets of servers with test, dev, QA, or
production.
Gardner: Ajay, when we talk about cost, I suppose another important criteria here is comparing
old processes and methods to the new. Are there any metrics that you've been able to gather
about how private cloud in a sense compresses and/or improves on how IT has done?
Days to hours
Patel: Operationally beyond the initial set up of the private cloud environment, the cost to IT, in
an environment and the IT budget goes down drastically on the scale based on our interaction to
end-users and our cloud providers is anywhere from 11 days to 15 days down to 3-4 hours.
This means that the hardware is sitting on the dock in the old infrastructure deployment model,
versus the cloud model. And when you take 3-4 hours down into individual components it takes
one to two to three days to build the server, rack it, power it, connect it.
It takes ten minutes today within the private cloud environment to install the operating system. It
used to take one to two days, maybe two-and-a-half days, depending on the patches and the add-
ons. It takes 30-60 minutes starting with a template that is available within private cloud and then
setting up the dev environments at the application layer, goes down from days down to 30
minutes.
When you combine all that, the operational efficiency you gain definitely puts your IT staff at a
much greater advantage than your competitor.
Gardner: Ajay just pointed out that there is perhaps a business continuity benefit here. If your
cloud is supporting infrastructure, rather than individual apps, you can have failover, reliability,
redundancy, and disaster recovery at that infrastructure level. Therefore, having it across the
board.
Is that something that you're seeing your customers use or is there a hybrid benefit as well?
That's a roundabout way of asking what's the business continuity story and does that perhaps
provide a stepping stone to hybrid types of computing models?
Parker: To backtrack just a little bit, at Fetch Technologies, we've cut our data-center cost in half
by switching to a private cloud. That's just one of the cost benefits that we've experienced.
Going back to the private cloud cost, one of the myths is that you have to buy a whole new set of
cloud technology, cloud hardware, to create a private cloud. That's not true. In most cases, a
number of the components of a private cloud is just redeployed existing hardware, because the
cloud network is more of a configuration than the specific cloud hardware.

13. In other words, you can reconfigure existing hardware into a private cloud. You don't necessarily
need to buy, and there is really no such thing as specific cloud hardware. There are some
hardware systems and models that are more optimal in a private cloud environment, but that
doesn't necessarily mean you need to buy them to start. You get some initial cost savings, do
virtualization to pay for maybe more optimal hardware, but you don't have to start with the most
optimal hardware to build a private cloud.
As far as the business continuity, what we've found is that the benefit is more for up time
maintenance than it is for reliability, because most systems are fairly reliable. You don't have
servers failing on a day-to-day basis.
Zero downtime
We have systems, at least one server, that's been up for two years with zero downtime. For
updating firmware, we can VMotion servers and virtual machines off to other hosts, upgrade the
host, and then VMotion those virtual servers back on to the upgraded host so we have a zero
downtime maintenance. That's almost more important than reliability, because reliability is
generally fairly good.
Gardner: Rick, at Fetch Technologies, we've been talking about cloud computing at almost an
abstract level, but for end users, the folks who are actually using these applications, there might
be some important benefits for them that we haven't looked at yet?
Parker: Yes. The response that we got from the QA engineers that we rolled out Platform to was
that it was the greatest thing since sliced bread, because they're able to deploy new virtual
machines when they wanted to, when they needed them. They could change the configuration of
the virtual machines.
They weren't waiting for IT to respond different things. So just the almost ecstatic feedback from
the end-users was different from a very few other applications that we've deployed. That was
extremely important.
Gardner: Jay Muelhoefer at Platform, is there another underlying value here that by moving to
private cloud, it puts you in a better position to start leveraging hybrid cloud, that is to say more
SaaS or using third-party clouds for specific IaaS and/or maybe perhaps over time moving part of
your cloud into their cloud. Is there a benefit in terms of getting expertise around private cloud
that sets you up to be in a better position to enjoy some of the benefits of the more expensive
cloud models?
Muelhoefer: That's a really interesting question, because one of the main reasons that a lot of
our early customers came to us was because there was uncontrolled use of external cloud
resources. If you're a financial services company or somebody else who has compliance and
security issues and you have people going out and using external clouds and you have no
visibility into that, it's pretty scary.

14. We offer a way to provide a unified view of all your IT service usage, whether it's inside your
company being serviced through your internal organization or potentially sourced through an
external cloud that people may be using as part of their overall IT footprint. It's really the ability
to synthesize and figure out - if an end user is making a request, what's the most efficient way to
service that request?
Is it to serve up something internally or externally, based upon the business policies? Is it using
very specific customer data that can't go outside the organization? Does it have to use a certain
type of application that goes with it where there's a latency issue about how it's served, and being
able to provide a lot of business policy context about how to best serve that whether it's a cost,
compliance, or security type of objective that you’re going against?
That’s one key thing. Another important aspect we do see in our customers is the disaster
recovery and reliability issue is very important. We've been working with a lot of our larger
customers to develop a unique ability to do Active/Active failover. We actually have customers
that have applications that are running real-time across multiple data centers.
So, in the case of not just the application going down, but an entire data center going down, they
would have no loss of continuity of those resources. That’s a pretty extreme example, but it goes
to the point of how important meeting some of those metrics are for businesses and making that
cost justification.
Stepping stone
Gardner: We started out with some cynicism, risk, and myths, but it sounds like private clouds
are a stepping stone, but at the same time, they are attainable. The cost structure sounds very
attractive, certainly based on Rick and Ajay’s experiences.
Jay, where do you start with your customers for Platform ISF, when it comes to ease of
deployment? Where do you start that conversation? I imagine that they are concerned about
where to start. There is a big set of things to do when it comes to moving towards virtualization
and then into private cloud. How do you get them on a path where it seems manageable?
Muelhoefer: We like to engage with the customer and understand what their objectives are and
what's bringing them to look at private cloud. Is it the ability to be a lot more agile to deliver
applications in minutes to end users or is it more on the cost side or is it a mix between the two?
It's engaging with them on a one-on-one basis and/or working with partners like Agilysys where
we can build out that roadmap for success and that typically involves understanding their
requirements and doing a proof of concept.
Something that’s very important to building the business case for private cloud is to actually get
it installed and working within your own environment. Look at what types of processes you're
going to be modifying in addition to the technologies that you’re going to be implementing, so
that you can achieve the right set of pooling.

15. You’re a very VMware centric shop, but you don’t want to be locked into VMware. You want to
look at KVM or Xen for non-production type use cases and what you’re doing there. Are you
looking at how can you make yourself more flexible and leverage those external cloud resources?
How can you bring physical into the cloud and do it at the right price point?
A lot of people are looking at the licensing issue of cloud, and there are a lot of different
alternatives, whether it's per VM, which is quite expensive, or other alternatives like per socket
and helping build out that value roadmap over time.
For us, we have a free trial on our website that people can use. They can also go to our website to
learn more which is http://www.platform.com/privatecloud. We definitely encourage people to
take a look at us. We were recently named the number one private cloud management vendor by
Forrester Research. We are always happy to engage with companies that want to learn more
about private cloud.
Gardner: Very good. We’ve covered quite a bit of a ground, but we're out of time. You've been
listening to a sponsored BriefingsDirect podcast discussion on debunking myths on the road to
cloud computing adoption. I want to thank our guests. We've been joined by Ajay Patel, the
Technology Leader at Agilysys. Thanks so much, Ajay.
Patel: Thank you very much for your time, Dana.
Gardner: And, Rick Parker, IT Director at Fetch Technologies. Thank you, sir.
Parker: You’re welcome.
Gardner: And last, Jay Muelhoefer, Vice President of Enterprise Marketing at Platform
Computing. Thank you, Jay.
Muelhoefer: Thanks Dana. I appreciate it.
Gardner: This is Dana Gardner, Principal Analyst at Interarbor Solutions. Thanks for listening
and come back next time.
Listen to the podcast. Find it on iTunes/iPod and Podcast.com. Download the transcript. Sponsor:
Platform Computing
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from Platform Computing
Transcript of a sponsored podcast on the misconceptions that are preventing many enterprises
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rights reserved.

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