Overview of key mega marketing and media trends for 2007 and 2008

1. March 6, 2009

3. Demographic & Lifestyle Prognostications from 2007

5. Marketing Megatrends

6. Megatrends 1) Online advertising evolution : progressing from the first 3 eras into search (1/3 cost per order vs. banners) and social. +

7. Megatrends 2) Google Open Social : building bridges with a common API for social applications across multiple websites. # 4

8. Megatrends 3) Handphone : becoming Swiss-army knife of communication and marketing via NFC (near-field communication) enabling geometric expansion of communication and commerce. # 1

9. Megatrends 4) Crowdsourcing : using your consumers and prospects to design products, enhance value propositions and service suggestions. How the power of the crowd is driving the future of business.

10. Megatrends 5) Widgetization : turns your logo into a brand portal in front of your customer at work, home or even the ubiquitous handphone.

11. Megatrends 6) Out-of-Home (OOH) : old medium with a major facelift.

12. Megatrends 7) Islamic Brands : the new affluent; Sharia-compliant business; the Burj Dubai as tallest building in the world.

13. Pulse of the Advertiser

14. Pulse of the Advertiser Source: Bridge Global Strategies New Media Survey

15. Pulse of the Advertiser Source: Bridge Global Strategies New Media Survey

16. Pulse of the Advertiser Source: Bridge Global Strategies New Media Survey

17. Pulse of the Advertiser Source: Bridge Global Strategies New Media Survey

18. Pulse of the Advertiser Source: Bridge Global Strategies New Media Survey

19. Pulse of the Advertiser Source: Bridge Global Strategies New Media Survey

20. Pulse of the Advertiser Source: Bridge Global Strategies New Media Survey

21. Pulse of the Advertiser Source: Bridge Global Strategies New Media Survey

22. Pulse of the Advertiser Source: Bridge Global Strategies New Media Survey

23. Advertiser Feedback

24. Advertiser Feedback Are you more likely to use new media technologies in your marketing programs than traditional media during the next five years?

25. Advertiser Feedback Do you see "citizen journalism" such as blogging, and the viral technology online which enables people to share opinions easily and quickly with many others, to be:

26. Advertiser Feedback Newsrooms across the country are laying off large numbers of people and losing financial viability due to their failure to find profitable new business models online. This is:

28. 21 st Century Media Challenges