Raising money, 250k to 500K.

1. Leveraging Card Linked Offers

2. • Sell Performance Advertising to SMBs
– Merchants Pay us a dime for every dollar we deliver…
1. Merchant provides us a discount,
2. We provide all advertising free of charge
3. They pay us 10% of the Credit Card Transactions that result from our efforts
– We can track every credit card transaction in real time
– We pay 45% of our revenue to partners that provide the
product, the technology, and the advertising that produce
the consumer transactions
• No Product Risk
• No Technology Risk
We focus 100% on Getting, Keeping & Collecting Fees
from Our Merchants.

3. • Coupons work, Consumers are looking for discounts!
– $470B In Coupons Distributed in US (2014), 66% of US Households, redeemed
– Digital Coupons growing- slightly less friction: 16B in Digital Coupons Redeemed
(worldwide), 55% of Adult Internet users use digital coupons or 112.5M in US and 74.1M
Used Smartphones to access digital coupons (growing to 126.9M in 2016
– No Personalized Attribution, no past purchase behavior, Life Time Value, etc
• Daily “Deals”
– Pre Sell Vouchers (Coupons): Issues with Breakage and returns, Overall costlyto Merchants
– $5.5B= 2016 Revenues for Deal Sites- 35M visitors visit every week looking for deals
Leading coupon websites in the United States in
September 2014, based on visitor numbers (in millions)
30
24
20
18.25 18 17
12
10
7.5
6
0
5
10
15
20
25
30
35
Uniquevisitorsinmillions
*Groupon- Fastest
company ever to reach 1B in
revenue, famously used high
volume tele-sales to get SMBs!
*

4. THE INVISIBLE COUPON
(Card Linked Offers)
The Offer The Card The Purchase
Merchant Creates Offer:
20% cash Back, or Spend
$50 and get $10 cash
back
The Consumer simply links
any debit or credit card,
one time, on any of the
Mogl Network websites or
apps.
The consumer visits the
merchant, and makes a
purchase using their
linked card, it’s just that
easy.
.
Better, Faster, and Cheaper than Groupon, or paying for
& managing ads to get you coupons seen!

5. WITH CARD LINKED OFFERS...
Consumers
• The easiest way to get
discounts, real savings
in the form of Cash
Back on their credit
card!
• More Transactions,
more revenue. Less
Risk, only pay when
revenue is realized! No
need to evaluate, pay
for, or manage
advertising!
Merchants
EVERYBODY WINS
• T
• Actual Attribution of
Online Advertising to
Off Line transactions.
Closes the loop
between someone
seeing Advertisement
Online and the resulting
Off Line Transaction
Phase 2
Brands/ Agencies

6. Card Linked Offers
Card Linked Offers Market is growing rapidly
• Significant barriers to entry… Tricky Technology, Biz
Dev, Tim, and $$$$$$$
Mogl is a leading CLO company
• Invested $30M, proven model & CLO Tech Stack
• Mogl transaction every 40 Seconds
• $60M in revenue delivered to merchants
• 30M linked card holders already
• Needs Local Merchant Offers
MOGL Investors include:
• Aequitas, Austin Ventures, Avalon Ventures,
Sigma Ventures, Correlation Ventures, Sysco, and
Richard Branson.

7. 7
100,000+ Merchants
100,000,000+
Consumers
MOGL’S AFFILIATE NETWORK
Online
Companies
CLO
Companies
Invisible
Coupons
Media &
Directories
Banks &
Airlines
Coupons &
Deal Sites
MOGL
Members
Social
Networks
Contribute ‘offers’
to the network
Contribute
consumers to the
network
Copyright © 2006-2015 Mogl | All Rights Reserved

9. Leapfrog Barriers of Entry into CLO
5 year Licensing & Customer Support Agreement
 TECHNOLOGY: to offer, track, report and analyze Card Linked Offers via an API
 TARGETING: geographic and demographic data on the 30M credit card holders (Day 1)
 DISTRIBUTION: of Merchant offers (Marketing partners are paid 30% of Merchant fees!)
 Payment Terms: We pay Mogl 45% of the Merchant fees we collect from OUR MERCHANTS
We Get Customers, Keep Customers, and Collect fees

10. How we get Merchant Offers
(Sellers on the phone)
Simplified Sale of Performance Advertising
“Dollars for Dimes”
• Tight Initial Target Market Focus: existing card holders
– One City at a time, blanket coverage
• 1st City Houston with 600,000 linked card holders
• High Volume Tele-Sales,
– Easy to Scale and cost of acquisition will decline with experience
• Starting with highest quality USA based call center
• Will leverage multiple Vendors in meritocracy

11. 1. Mogl works- and it has proven Card Linked offers
2. Number of sales people x Sales per hour= Number of merchants Offers per hour
– More Sellers = More Merchants
3. Every Merchant is an Annuity stream
– Mogl has 3%-4% Attrition Monthly (Sticky)
• About half of this attrition is because Merchants go out of business!
– Mogl’s Transaction per Merchant is >$1250 per month.
• Revenue per Merchant Offer is $125 (10% of the transactions)*
* Mogl has recently started a flat fee pricing agreement at $199 a month
4. It’s a land grab.
– We are first reseller in network and have a way to scale sales (Merchants) faster than
anyone else
Myopic Focus on Getting more Merchant Offers
1. Prove Cost of Acquisition (Merchants)/ i.e. Get script right,
2. Learn Revenue Per Offer for Empyr (Mogl Network) in Houston
3. Add Sellers using short term project financing (crowd sourced, non dilutive growth capital)

12. We can always add as many sellers as we can afford with
reinvested Profits, but that limits the number of sellers we can add
We will add more sellers every month, with non-dilutive outside
capital
1. Prove Cost of Acquisition (Merchants)/ i.e. Get script right, (COA of a
Merchant Offer) and Revenue Per (Merchant) Offer for Empyr (Mogl Network)
• Remember Model is X Number of Sellers = Y Number of Merchant Offers (Revenue)
2. Allow Investors to invest with a guaranteed return in 45 days, based on a
moving 90 day average of Revenue per Merchant Offer. (Profits
– crowd sourcing non dilutive growth capital
• Gamify with upside potential. i.e. bigger than promised returns
• Seller can reinvest portion of their pay-checks
• Call Centers can reinvest portion of their fees
– Call centers always will cut fees for performance bonuses, because they know what to
expect. We keep them competitive with Quality of the lead flow.

13. Dan, David and Danny worked together at eBridge (Inc. 500). Grew to $40M profitably, employed 1120 tele sellers in 9 overseas call
centers, selling SMBs $100 a month digital advertising package.
• Dan’s background: Build internet Military Staffing Marketplace, exited in 99. Principal of significant Global Digital Branding
Practice for Ernst & Young. Involved with several start-ups (Dayak, Mojopages (spun off Mogl), Hookit, tweetphoto (became
Lockerz), Defense Mobile, Petwireless). Founded two not for profits focused on the Military Community. Dan is a Professional
Revenue Coach with Jack Daly/ Leverage.
• David’s Background: Ran operations at eBridge from six house sellers to over 75 in house, and 1120 overseas in professionally
managed call centers. David has had a long and prosperous career in the fashion and textile industry with global responsibilities.
He was a McKinsey Consultant based in S. Africa and was GP at a Venture fund based out of the UK.
• Ran National Operations and Logistics for Vitamin Infused Water. Danny’s Background: Danny’s company eVisibility was purchased
by eBridge. After growing eVisibility with notable National Accounts, Danny spun off eVisibility as a separate agency (Inc 500)
after successfully hitting his earn out he founded Incubate.com (Incubator) and Elevated (Inc 500 Digital Agency)
• Tom’s Background: Tom has been the director of technology at several companies. He technical skills are well known throughout
San Diego as both programmer and Strategic leader. He founded Techovia, and prior to that he was the director of Technology at
Life Gear. His background is ideally suited for integrating Mogl’s technology stack with Invisible Coupons’ Merchant facing
technology.
Dan Caulfield, CEO
Business Development
https://www.linkedin/in/dancaul
field
David Harris, COO
Call Center Operations
https://www.linkedin.com/pub/
david-harris/5/581/547
Danny DeMichele, CMO
Marketing Mix
https://www.linkedin.com/in/da
nnydemichele
Tom Brown, CTO
Mogl Tech Integration
https://www.linkedin/in/twbrow
n

14. KEY DRIVERS OF FINANCIAL MODEL:
• SPH: (Merchant Sales Per Hour ) < 2 Sales per hour
• COA: (Average Cost of Merchant Acquisition) < $20
• RPO: (Average Revenue per Merchant Offer) = $46.22
• Churn= 10% of New customers and 10% of Continuing customers leave each
month (mogl only loses between 3% &4% total each month)
Note: No Up-Sell Revenue is modeled. We get merchants offers for about $20 and make about $45 a month
Category
Average Monthly
Spend
Data Points
Gastropub 3,085$ 252
Sports Bar 2,499$ 978
Diner 2,227$ 347
Seafood 1,922$ 625
Steakhouse 1,885$ 244
American (New) 1,789$ 2,282
Barbeque 1,766$ 611
Bar 1,764$ 2,685
Fine Dining 1,563$ 670
Sushi Bar 1,473$ 1,174
Mogl's Past Performance
All our Assumptions are based on the
past performance of Mogl. We have
modeled revenue at % of Mogl’s
historical transaction average.

15. Organic Growth Projections
(Without Short term Investments funding more sellers)
Number of Sellers 6 6 6 6 6
Sales Per Hour 1.10 1.30 1.50 1.70 1.90
September October November December January
Total Merchants 1,035 2,320 3,529 4,808 6,401
REVENUE 86,943$ 195,012$ 296,566$ 404,105$ 537,940$
COGS (Mogl Network fees) 39,124$ 87,755$ 133,454$ 181,847$ 242,073$
GROSS PROFIT 47,819$ 107,256$ 163,111$ 222,258$ 295,867$
Expenses
Call Centers 22,930$ 25,630$ 22,930$ 22,930$ 25,630$
Call Center Deposit(s) 20,000$
Salaries 12,000$ 20,000$ 22,500$ 27,675$ 44,519$
G&A 2,400$ 4,869$ 6,450$ 8,501$ 12,945$
Transaction Fees 1,304$ 4,229$ 7,374$ 10,510$
Professional Fees 1,500$ -$ -$ 7,500$ 15,000$
Total Expenses 58,830$ 51,804$ 56,109$ 73,979$ 108,604$
EBITDA (11,011)$ 55,453$ 107,002$ 148,278$ 187,263$
Cash Flow
Uses 58,830$ 90,928$ 143,865$ 207,434$ 290,451$
Sources 43,472$ 140,977$ 265,789$ 350,335$
Total (58,830)$ (47,456)$ (2,887)$ 58,355$ 59,884$
Investment 0 0 (58,830)$ (106,286)$ (109,174)$ (50,819)$
Cash on Hand (58,830)$ (106,286)$ (109,174)$ (50,819)$ 9,065$
NEGITIVE
CASH FLOW
POSITIVE
CASH FLOW

16. Organic Growth Projections
Continued
Number of Sellers
Sales Per Hour
12 12 12 12 12 12 12
1.90 1.90 1.90 1.90 1.90 1.90 1.90
February March April May June July August Total
Total Merchants
REVENUE
COGS (Mogl Network fees)
GROSS PROFIT
Expenses
Call Centers
Call Center Deposit(s)
Salaries
G&A
Transaction Fees
Professional Fees
Total Expenses
EBITDA
Cash Flow
Uses
Sources
Total
Investment
Cash on Hand
8,360 10,842 13,075 15,504 17,437 19,010 20,758
702,582$ 911,117$ 1,098,799$ 1,302,921$ 1,465,362$ 1,597,619$ 1,744,530$ 10,343,495$
316,162$ 410,003$ 494,460$ 586,314$ 659,413$ 718,929$ 785,038$ 4,654,573$
386,420$ 501,115$ 604,339$ 716,606$ 805,949$ 878,690$ 959,491$ 5,688,922$
32,560$ 42,260$ 42,260$ 47,660$ 44,060$ 42,260$ 45,860$
56,127$ 67,734$ 79,342$ 90,949$ 102,557$ 114,164$ 125,772$
16,605$ 20,573$ 24,980$ 29,178$ 33,541$ 37,486$ 41,131$
14,131$ 18,608$ 24,205$ 30,149$ 36,026$ 41,524$ 45,945$
7,500$ 1,500$ 1,500$ 10,000$ 1,500$ 1,500$ 1,500$
126,922$ 150,675$ 172,287$ 207,936$ 217,683$ 236,935$ 260,207$ 1,721,971$
259,498$ 350,440$ 432,053$ 508,671$ 588,266$ 641,756$ 699,284$ 3,966,951$
368,995$ 466,837$ 582,290$ 702,395$ 803,997$ 896,348$ 979,136$
471,022$ 620,261$ 806,850$ 1,004,958$ 1,200,860$ 1,384,141$ 1,531,490$
102,027$ 153,424$ 224,560$ 302,563$ 396,862$ 487,794$ 552,355$
9,065$ 111,092$ 264,517$ 489,077$ 791,639$ 1,188,502$ 1,676,295$
111,092$ 264,517$ 489,077$ 791,639$ 1,188,502$ 1,676,295$ 2,228,650$

17. Opportunity
We are raising just enough to reach cash flow positive,
and prove the Sales Per Hour and Revenue per offer.
• 1M Pre Money-
• 25K minimum investment, 250K-500K total round
– 1.25X Liquidation Preference
– Board Observer or Board Seat available for the right fit

18. Additional Slides for Questions
TRACK AND MONETIZE
ONLINE TO OFFLINE COMMERCE

19. How Card Linked Offers Work
• Helpful Video form a Company in the Market:
https://www.youtube.com/watch?v=ur_rJsYZF8
U

20. If we spend money on advertising, how
much money will we actually make?

21. 21
93% of Commerce is off line

22. 22
Leverage CLO technology to deliver actual attribution by
tracking the amount of money spent Offline from an
online or mobile ad for ad Agencies & Brands