Websites are meant to help you meet your business goals. This presentation walks through 5-steps every website should take when building their website.

1. WEBSITES
that
WORK

2. Let’s chat.
Agenda
1. Who am I?
2. What’s a website for?
3. 5 Step Process
4. Case Studies

3. Hello. I’m Dan.
Co-Founder of myPocketMarketing
Marketing Director of Newmind Group
Inc
Co-Event organizer of TEDxKalamazoo
Instructor at WMU of Internet
Marketing
@DanDiggler
daniel@mypocketmarketing.com

4. What’s a
website for?

5. B2C B2B
Convert on the website
Learn about company
Engage with the brand
Research the company
Identify & compare values
Learn about the solution/product

6. B2C organizations should
strive to convert users
directly on the website
B2B organizations should
spend time building social
proof and trust

7. Step 1:
Who is it for?

9. 0.5 sec
time it takes consumers to form an opinion about your business
based on the design of your website

10. 65%
consumers who use the mobile web to do their retail research
*According to a Google Survey

11. Your website must allow
visitors to complete THEIR
goals easily.
Your website must look
good on all devices.

12. Step 2:
What goals do you have?

13. Example: InterCom

15. Examples
Generate leads ----------------------------->
Make more money ----------------------------->
Increase brand awareness --------------------->
Generate ______ leads per month
Increase conversion rate to ________% in 2016
Boost sessions in Q1 for the {kalamazoo metro
area} to ________

16. Define S.M.A.R.T. goals
based on business strategy.
Identify Metrics that
measure those goals.

17. Step 3:
Build It

18. S.M.A.R.T. Goal Feature

19. <4 sec
time in which 64% of smartphone users expect websites to load

21. Tools
They don’t matter…
sort of
WordPress
Squarespace
Wix
Joomla
Drupal
HTML/CSS/JS

22. Use goals to identify
features.
Load fast.
Work everywhere.

23. Step 4:
Measure

24. Example: InterCom

25. Example:

26. Easy to understand
dashboard.
Only choose a few metrics.

27. Step 5:
Evaluate & Evolve

29. Websites don’t work
forever.
Quarterly/yearly reviews.
Have a budget for updates.

30. Intercom
Kalamazoo

31. Goals
Increase & Automate
Communication
Increase Awareness
Attract Younger Demographic
Measure what’s going on
the basics...

32. Increase Visibility
SEO & Shareability

33. Validated proper coding
Meta tags
Social Integrations
Sitemaps
Technical

34. Increase & Automate
Communication
Integrations and off-site functionality

35. Newsletter
Next Event
Event Recap
Thought Leadership

36. Other Drips
New Subscriber New Member Member Renewal

37. Attract Younger Demographic
Visual Appeal & Device Compatibility

41. Measure what’s going on
Simple dashboard & reporting

42. Example: InterCom

43. 5 Step Process
1. Who
2. Goals (Make sure they’re S.M.A.R.T.)
3. Build
4. Measure
5. Evaluate & Evolve

44. Let’s build great
websites.
info@mypocketmarketing.com
www.mypocketmarketing.com
+1 269-783-5227