Vector Search -An Introduction in Oracle Database 23ai.pptx
Enable U Building Place & Profile A Peters
1. The Art and Science of Innovation
Building place and profile
Enable U – March 23-24, 2010
2. “In a world of global competition, sources of
competitive advantage are becoming
increasingly localized … true competitive
advantage is found within our communities."
- Michael Porter
Place matters…
www.communitech.ca
3. Today’s session: place and profile
• Why place and profile matter externally
and locally
• Consider your objectives
• Frame your strategy
• Choose your tactics
www.communitech.ca
5. Where do you want to be from if
you work in...
• Silicon Valley
• Wall Street
• Chicago
• Hollywood
• Champagne
Tech
Banking
Fashion
Entertainment
Wine-making
www.communitech.ca
6. Place gives weight to your activities
• Your tech companies need a street
address that matters
• They need to belong to something bigger
than themselves
Why?
www.communitech.ca
8. www.communitech.ca
Globally…
Objective: give companies a street address that
matters
• Look for direct opportunities and indirect
opportunities
• Seek brand transferrance – what’s the company
you keep?
• Influence investors, partners, government, talent
9. Global tactics...
• Tell a good, consistent story
• Make it one that gets better over time
– # of companies
– # of new start-ups
– # of job openings
– $$ invested
• Activate and equip your channel partners
• Arm them with good messages: clear,
consistent, relevant, repeatable
www.communitech.ca
10. Locally...
Objective: Build a culture of belonging to
“something bigger”
• Tech talent needs a tribe
• Hold a mirror up that says “you belong
here”
• Use promotion as well as activities
www.communitech.ca
11. Local tactics...
• Local PR
• Radio
• Magazines
• Blogs
• Web
• Peer Groups
• Events
www.communitech.ca
12. Who’s doing it well?
Boston, Stratford, Niagara, Research Triangle
Park, Pittsburgh, Waterloo Region...
www.communitech.ca
13. How do you do it when you get home?
• Know your audience(s)
• Cut through the noise
• Don’t be meek – you need to reflect the
culture of your industry.
• Balance – your profile vs. your cluster’s
profile
www.communitech.ca
14. Ask yourself...
1. How are we doing globally – a street address
that matters?
2. How are we doing locally – identity and
belonging?
3. Who’s in our backyard?
4. Which channels can we use?
5. What’s our message?
www.communitech.ca
15. The Art and Science of Innovation
Avvey Peters, VP Operations
519.888.9944 x28
avvey@communitech.ca
