Slides from my (@serenestudios) talk with Andreas from Leancamp London, Jan 2012. More at http://www.danhilltech.com

1. Startup Metrics, Cohort Analysis, Lessons Learned
Dan Hill - Crashpadder - @serenestudios
Andreas Klinger - LOOKK - @andreasklinger

2. @serenestudios | dan@crashpadder.com | www.danhilltech.com
Movement vs Acceleration
or
Vanity vs Actionable

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Are we getting bigger?
Are we getting better?
at our dream

4. @serenestudios | dan@crashpadder.com | www.danhilltech.com
A Cohort Analysis

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A Cohort Analysis
1. Pick/define a metric (e.g. % that engaged)
more on this in lessons learnt

6. @serenestudios | dan@crashpadder.com | www.danhilltech.com
A Cohort Analysis
1. Pick/define a metric (e.g. % that engaged)
2. Group users around a dimension (e.g. time - 1
week groups)
again, more later. works with geography too.

7. @serenestudios | dan@crashpadder.com | www.danhilltech.com
A Cohort Analysis
1. Pick/define a metric (e.g. % that engaged)
2. Group users around a dimension (e.g. time - 1
week groups)
3. Track each cohort in subsequent dimensions
looking for improvement irrespective of history

8. @serenestudios | dan@crashpadder.com | www.danhilltech.com
Retention Wk1 Wk2 Wk3 Wk4
Wk1
100% 40% 30% 10%
(join)
Wk2
100% 50% 40% 20%
(join)
Wk3
100% 60% 55% 40%
(join)
Wk4 (join) 100% 90% 60% 55%

9. @serenestudios | dan@crashpadder.com | www.danhilltech.com
Wk1 Wk2 Wk3 Wk4
100
75
50
25
0
Wk1 Wk2 Wk3 Wk4

10. @serenestudios | dan@crashpadder.com | www.danhilltech.com
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Your Site

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All is explained here (with code):
www.danhilltech.tumblr.com

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Dan Hill
Co-founder, CTO - Crashpadder
@serenestudios
dan@crashpadder.com
www.danhilltech.com