Imc 462 class 7 072111

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Daniel Schiller

Business Technology

IMC 462 Integrated Marketing Communications via Social Media Summer 2011 Class Session 7 Guest Lecturer, and Embracing of the Groundswell July 25th 2011

Welcome to our guest lecturer, Bob Crawford!

Key Terminology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Transforms Journalism Is there a hybrid future for journalism? As we’ve discussed in social communications, credibility is key. If media operations are not trusted, that’s a huge problem. Let’s view the following video from Aspen Ideas Festival: Vivian Schiller notes that NPR is a lifestyle. Do you think this is accurate? Is this something you can incorporate in your communities?

Businesses Engaging with the Groundswell Final Groundswell related topics! Businesses that are succeeding in this new environment finds themselves in step with their customers. In essence they create their own internal groundswell. How do leading organizations do this? ,[object Object],[object Object],[object Object],Do we know of organizations that have done this?

Preparing for the Transformation How can leading organizations prepare to transform themselves to meet the demands of the Groundswell? Like with most of what we’ve studied, it requires planning. Let’s review a few of the steps: ,[object Object],[object Object],[object Object],[object Object],[object Object],Can you share examples of this from your professional lives?

Klout- It’s Your Influence! Klout is a measure of your social network’s influence. You may look to an individual’s Klout score as you seek people to invite to join a community, retweet their comments, or ask them to retweet yours. Here’s the measurements that supposedly go into creating the algorithm. Note this is based on a scale of 1-100, and the exact measurements are not disclosed. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Klout Score! Let’s sign up to get a score and see where you are influential

Putting Your Custom Communities to Work Now that you’ve done the hard work of outlining a community for your client, it is now time to consider putting that community to work for your clients’ brands. In your handouts you’ll find an example of a proposal for putting a branded community to work. Let’s consider a few key points: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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