Old Research Sucks: why online communities will rules the world. A Pecha Kucha presentation for the Australian Market and Social Research Society 2009 National Conference on the future of market research, the problems with traditional market research and the benefits of online communities.

1. Old Research Sucks why online communities will rule the world

5. We use the wrong processes

6. Buy a bunch of expensive tools and get info that is not actionable

7. We measure the wrong things

8. Razorfish Marketing http://www.slideshare.net/razorfishmarketing/razorfish-joe-crump-on-innovation-hell

9. We are cruel Adnerds http://www.slideshare.net/Adnerds/why-nerds-will-rule-the-world-conquering-advertising-first

10. http://1.bp.blogspot.com/_4s5pmFL_ZlQ/SHtszjANLWI/AAAAAAAABJQ/teuKx0xUbKM/s1600-h/this+is+so+wrong+but+it+feels+so+good+spock+kirk+captain+star+trek.jpg

11. Why online communities will rule the world

12. Forrester research http://blogs.forrester.com/marketing/

16. “Stop, Collaborate and Listen” – Vanilla Ice

17. Clip Board Research Report Research Report At least 1,000 pages Slacks Research 1.0 Research 1.0 model is a manifestation of outdated methodologies

18. Research 2.0 Research 2.0 working in harmony with technology and Web 2.0 tools

19. Cost Centre Knowledge Centre Walls Of Separation Sales Marketing Retail Corporate Disconnect Ivory Tower Syndrome Tone Deafness Research HR Customer Community Customer Service Innovation PR Adapted from David Armano and added to by Michael Batistich / Customer Community

20. “It’s research Jim but not as we know it.” Well said. Mrs Spock http://mrsspock.deviantart.com/art/Quickly-drawn-Spock-27657580