1. SEO Promotion in Online Marketing
Daniel Bianchini
Senior SEO Consultant
@danielbianchini
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2. If you had
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3. Online Marketing Techniques
Online Press Releases Email Marketing Affiliate Marketing Display Advertising
The process of generating The process of collecting Allowing other sites to Placement of ads on third-
media from primarily online email addresses from sell/promote your product party websites with the
outlets in order to earn potential leads and in exchange for a share of goal of creating branding
branding and traffic marketing to them via the revenue they drive or awareness
email messages commission. and/or generating traffic
Examples: PRNewswire, &
PRWeb Examples: Email Examples: Affiliate Window Examples: Banner ads,
newsletters & brand & TradeDoubler video ads & interactive ads.
building emails..
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4. Online Marketing Techniques
Viral Campaigns Social Media Paid Advertising SEO
The process of generating Using different social media Bidding on keywords to The process of earning
creative content that will platforms to increase increase visibility in the rankings in the "organic"
help spread your revenue, traffic, generate results of the major search
leads and potentially as a search engines and on
branding/marketing engines .
message and earn traffic customer service portal. some social media
platforms.
Examples: Keyword
Examples: Linkbait & viral Examples: Facebook, research, on-page
Twitter, LinkedIn etc. Examples: Google Adwords, optimisation & link
videos.
Best Social Media Bing Adcentre & Facebook. building.
Will it Blend? Campaigns
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5. SEO at the Heart of the Marketing Campaign
Viral
Campaigns
Online
Shopping
Press
Feeds
Releases
SEO
PPC Affiliates
Social
Media
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6. Understand the Market & Buying Cycle
Initial Search
Purchase Brand Search
Product Price Brand &
Comparison Product Search
Product
Review
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7. SEO Process
Site Audit
Competitor Analysis
Keyword Research
Strategy
On-Site Optimisation
Off-site Optimisation
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8. Money Saving
knotty boy jimmy choo body lotion
bellapierre nails inc magnetic polish
nubo skincare
azzaro pur homme jessica nail polish
matis
ghd gold max styler korres lip butter
nails inc magnetic
ghd pink orchid
clip in hair buns stila lip glaze
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9. Potential Return
Average CR = 4.13%
Average Order Value = £30
Traffic Transactions ROI
160000 146814 7000 200000
6063 181902
140000 6000 180000
160000
120000 5000 140000
100000 120000
4000
80000 100000
3000
60000 80000
2000 60000
40000
40000
20000 9031 1000 425 12750
20000
0 0 0
Current Potential Current Potential Current Potential
Increase ROI of £169,152
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10. Timescales
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11. NO GUARANTEE
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12. Now what would you spend..
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13. My Solution
PPC Spend – £500k
Display Advertising - £75k
Affiliate Scheme - Free
eDM - £15k
Press Releases - £10k
Video Creation – £50k
Ad-hoc - £200k
PPC SEO SEO SEO SMM
£150,000
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14. Thank You
Daniel Bianchini
Senior SEO Consultant
@danielbianchini
Google Plus
LinkedIn
Join us at OxonDigital – A Free Digital
Networking Group in Oxford.
www.oxondigital.co.uk
@oxondigital
Slides can be found here - http://goo.gl/IIZUs
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