Duncan Jennings, Managing Director of eConversions, presents on Affiliate 2.0 at CJU 2007 London

2. “ Affiliate 2.0 highlights how affiliate marketing is evolving , utilising technology and responding to new challenges in the sector.”

3. Professional affiliate individuals and companies with dedicated resources Part time affiliates Desktop Widgets & RSS Google AdSense Email Offer Newsletters CPM Banners Cash back and reward sites with long term user bases Free Stuff Sites Closed groups of approved affiliates providing complimentary PPC with performance targets and accountability. Emphasis and rewards on long tail Unauthorised PPC activity High quality sites utilising user generated content and comparison engines Spam SEO sites Affiliate 2.0 Affiliate 1.0 >>>>>

4. The driving forces behind the move to Affiliate 2.0 are those which affect an affiliates ability to generate sales profitably . This is a performance business so threats and opportunities regarding traffic & sales will always be key drivers for innovation within the space.

7. “ The single biggest difference between Affiliate 1.0 and Affiliate 2.0 is the absolute requirement for quality to truly succeed. The medium to long term upside available to affiliates who invest in quality offerings now far out weighs any short term quick wins.”

13. Web 2.0 trends offer even more opportunities to those affiliates who create quality content, tools and services.

21. 7/7 If you’d like a copy of this presentation OR If you’d like to revolutionise your paid search marketing email duncan@econversions.co.uk --------------------------------------------- Check out www.welovelocal.com for the smarter way to find local businesses