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Ahoy
mates!
 I’m
Daniel
social
media
 guru
social
media
juggler
wha?!




Uh?!
157.000.000
  results
“Daniel is going
  to teach our Pirates
  how to expose their
brand/company in this
marvelous world called
        Web 2.0.”
         Startup Pirates
“the dividing line
 between internet natives
& their elder generations is
whether or not you had sex
   or the internet rst”
                   F. Wilson
tip #1
don’t think 2.0.
 think digital!
{ }
anywhere
everywhere
  24/7
tip #2
Stop thinking like
   marketeers
Be human!
Fans      Investment


100




75




50




25




 0
 2007      2008    2009        2010
Fans             Investment


100




75
                  fuck
50

                  ROI
25




 0
 2007      2008           2009        2010
tip #3
“If you want to be
  boring, talk about
yourself. If you want to
  be interesting, talk
about something else.”
            Hugh Macleod
you          you
     =            ≠
your brand   your brand
you        you
     =          ≠
your brand your brand

         #win
tip #4
social
media
 guru
Listen
Engage
 Talk
Storys
please don’t yell!




listen. think.
pull a chair. start talking
engage. build relations
tip #4
nail your target

                     nd your audience
   set goals


tools of the trade
                     awareness customer
                                           relations
Questions?
ank you! :)




daniel@danielcaeiro.com
facebook.com/danielcaeiro
     @danielcaeiro
  blog.danielcaeiro.com
 danielcaeiro.tumblr.com

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