1. Daniel Cowie

2. Contents
The Cover
Purpose
The Audience
Language
Layout
Coverlines
Pictures
Masthead
Genre
Font
Price and Frequency
Incentive to buy
Contents Page
Contents Layout
Q&A

3. The Cover

4. Purpose
The purpose of this magazine is to inform readers of the
goings on of the current genre of ‘grime/electric/club’
music. The magazine contains interviews with stars of
this genre and contains other events associated with
the genre, an example of this is ‘the house party of the
year’. The initial purpose of a magazine cover is to
attract a customer into purchasing the mag.

5. The Audience
The Audience of this magazine is of a specialized area as
it is targeted at people who enjoy this genre but also I
have involved a new audience by including features
which teenagers will be interested in, this is the house
party of the year section. I believe the magazine is
predominately aimed at males but I have included a
section of artists of the genre who are women which
hopefully will attract female readers.

6. Language
The language of the magazine is simple as I believe
teenagers will not be interested in magazine with long
words which they do not understand as this is seen as
‘not cool’.

7. Layout
This section up the
The most important part top tells the reader
of a magazine is the key information
masthead as without it a when
reader will not be able to purchasing, this is
distinguish the the price which is
magazine. I have made it needed when buying
large to stand out from a mag.
other magazine
This is the largest picture on the
front cover as he is a star and this
should attract the reader as he is
These are the coverlines well known Also I have placed
which are situated on the him in front of a graffiti wall as it
left hand side so the reader relates to his genre
can see them when in shops
when only the left column is
viewable.
I have the barcode in
the corner for the
shops to scan when
the magazine is sold.
I have put this in the corner as it looks Most magazines have
like a piece of the page has been turned barcodes in this
over. This shows like a sneak preview of corner.
what’s inside.

8. Coverlines
My coverlines are –
.The biggest rave in the UK’s history as Kingpin Dogg
takes the stage
. Our top 10 female MC’s in the business
. Unknown rappers FOUND.
I believe these appeal to the reader as they are all to do
with the genre they are down the left hand side of the
magazine and stand out in white on the black
background, I believe this is like the genre of music
these opposites make it very vibrant just like the
energy of the music.

9. Pictures
(above)These are two of the many pictures I took of ICE
DADDY who is the artist I am interviewing in my magazine.
We dressed him up in this clothing which appeals to
teenagers as it is the latest fashion and this artist is someone
they look up to. I placed ICE DADDY in front of a blank wall
to make him stand out.
(below) This is a picture of a club/rave where strobe lighting is
being shot in all directions. I chose this picture as it relates to
the genre and looks good against my black background.

10. Masthead
My masthead is called High
Voltage, this relates to the
genre of music.
This is an electric bolt where
the L should be in high
voltage. This ties into the
word voltage to do with
electricity like the music.
It is in a bold font so it shouts
out and is loud like the
music in a club.

11. Genre
The genre of the music is club music mostly but a bit of
grime and hip-hop are in their to, I think that the 3
genres should be tied into one as they are quite closely
linked. There are very few magazines which delve in
these genres most magazines are to do with the rock
culture. As there are 3 genres involved I believe that we
will appeal to a larger audience without being to
mainstream by avoiding the pop genre. Many
teenagers mostly boys are not interested in pop music
any more so seek new genres and I believe this
magazine helps them to find a genre they truly enjoy.

12. Font
I have kept the same font throughout the whole cover as
I believe the cover looks to full when you have many
fonts on the same page. The font relates to the
boldness of the genre. The font colour has changed
throughout, all the colours of the font are dynamic and
are neon colours. These are the colours you expect to
see in clubs in glow sticks and lighting and UV paint.
The colours all stand out upon the black background
so the readers attention is instantly grabbed.

13. Price and Frequency
The price of the magazine is 99p this is almost a trick of
the mind. As if you see 99p you think bargain yet it is
£1 customers my not want to purchase the magazine as
you wont get change from a £1 coin. Also the audience
of teenagers don’t want to be spending £3 on a
magazine keeping it cheap we don’t deter potential
customers.
The frequency of the magazine is weekly so it will only
contain 60 pages.

14. Incentive to Buy
There are many incentives to buy this magazines these
being the exclusive interview with ICEDADDY the 99p
pricing which is cheap for a magazine. The free CD
which will be included with the magazine is a freebie
so customers will think buying this magazine is a
bargain. Also the unique selling of ‘the only club music
magazine in the UK’.

15. Contents Page

16. Contents Layout
I will also have a few
Also I will create a pictures no more than
message from an 6 around the
Editor about this thunderbolt to give a
weeks edition. sneak preview of
what’s inside
I have decided to
My idea is to have a have an
thunderbolt(red) on a advertisement of
white background with hair gel as it appeals
white text inside the to teenagers
thunderbolt which lists the
contents on the magazine.

17. Any Questions?
Fin