W3C Event in May 22, 2014 in Fribourg. Sebastien and Maurizio by Publiwide giving a talk about digital publishing

1. Publishing in the era of the Open Web
Platform
sebastien.dubuis@publiwide.com
W3C conference in Fribourg
22.05.2014
http://twitter.com/publiwide

2. } Reading on screen for the last 25 years
} Distributing content over the web
} Secured distribution, download
} Streaming
} Paywall distribution
} Subscriptions
} New interactive experiences
} Multimedia streams
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Publishing in the web era: what is it

3. 3
Most recent trends and habits have transformed
reading and publishing
} Internet everywhere
} Mobility
} Social
} Collaboration
} Customization
} Cloud
} Broadband
} Multi-function devices

4. 4
Traditional Publishing is challenged by the web
trends

5. } Book publishers
} Magazine publishers
} Industry
} Teachers/ Professors
} Non Governing Organization
} Administration
} Service companies
Publishing is Critical for Many Industries
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Publishing is critical to many communication channels

6. } The Publishing industry has leveraged the Web for 20
years. Part of the industry have been early adopters.
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And today Publishing = Web

7. } Web pages are more attractive, interactive and intelligent
} HTML5, SVG, or CSS provides cross-browser and cross-
device interoperability
} Video, audio, etc., are a first-class citizens
} Data integration has been simplified
} It has tools for social networking (privacy, security, identity)
} Is the most interoperable platform in the industry
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Why the Web is Boosting Publishing
The Web has become an Open Web Platform

8. 8
And eBooks have Picked up the Technology Big
Time: EPUB 3
} EPUB3 is the standard for Digital Books: it’s a portable
HTML 5
} Defined by the International Digital Publishing Forum
(IDPF)
} These days virtually all digital books (except for
Amazon’s) rely on EPUB

9. 9
Empowering publishers to build new experiences
… the eBook
An EPUB eBook is «just» a packaged Web site

10. eBook: Fixed Layout VS Reflowable

11. 11
Consumed/ Experienced in Specific Environment …
the Reader
An EPUB reader is «just» a very specialized browser

12. OPS Folder
Look inside an ePUB file
CSS (Style sheets)
IMAGES
mimetype
META-INF
Container.xml
TEXT
(in HTML5)
Video
Audio
Fonts
Proprietary
SVG
MathML
JavaScript

13. EPUB, a Portable Website!
} Website Delivery } Ebook Delivery
Browser
Local
cache
eReader
The ePub
Store

14. Distribution
} eBook distribution and delivery is enabled by power
houses
} Amazon
} iBooks
} ADE (Adobe Digital Edition)
} Kobo
} Other
} Adobe and Sony have slowed down the creativity and
enhanced reading experiences by sticking to an early
version of EPUB and not adopting EPUB 3
} Nowadays Readium is offering broader distribution
alternatives

15. 15
So What is the Nature and the Scale of the Tasks
for W3C

16. Purpose of the Open web standard/ W3C
} Since 2013,W3C collaborates directly with IDPF
(amongst other)
} Digital Publishing Interest Group
} The aim is to reduce the gap between the publishing
industry’s requirements and the promises of HTML 5:
} Layout
} Reading order and content streams
} Advanced typesetting rules
} Accessibility
} Dynamic pagination

17. 17
From users of Web technologies to players
The specific needs and priorities of the publishing industry may not be reflected in the evolution of the Web!
Technical
Challenges
Match current
publishing practices
More than a text
file on the screen
Various business
models
Address diverse
communities

18. 18
Complex Layout: Reading Order

19. 19
Complex Layout: Linked Content

20. 20
Hyphenation and Controlled Hyphenation

21. 21
CSS and encoding features

22. 22
Formulas
In frame or in between
Inline

23. 23
Interactive Experiences

24. 24
Vertical Writing

25. } Building Readers
} Managing existing formats (PDF, InDD, Docx, XML)
} Re-structuring data and analysis of complex data
(footnotes, tables, formulas,TOC)
} Converting in EPUB 3 Fixed Layout
} Transforming in EPUB 3 reflowable
} Streamlining publishing workflow around Open web
standards
} Enhancing text content with multimedia
} Editing interactive content
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Experiencing the W3C challenges on a daily basis

26. } Ivan Hermann,W3C Digital Publishing Activity Lead who
influenced this presentation!
} http://www.w3.org/dpub/
Thanks + References
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27. Publiwide Ltd
Passage du Cardinal 1
1700 Fribourg
026 401 2950
Sebastien.dubuis@publiwide.com
www.publiwide.com
26/05/14
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