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NPR: Digital Distribution Strategy ,[object Object],[object Object],[object Object]
Who is NPR? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Page View Growth: NPR.org vs. NPR Mobile NPR News  iPhone app NPR News  Android app Relaunched NPR mobile site NPR iPad app NPR Music iPhone app API launched in 2008, at OSCON
Architectural Philosophies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
System Architecture Supporting COPE
System Architecture Supporting COPE
System Architecture Supporting COPE Java JSP Struts
System Architecture Supporting COPE R / W MySQL
System Architecture Supporting COPE R / O MySQL Cluster NoSQL-like XML Repository
System Architecture Supporting COPE PHP5 SimpleXML PHP5
Distribution of API Usage by Application PLAYLIST API
Distribution of API Usage by Application Raw data and content is stored in the normalized databases and is made available to APIs through the flattened Infrastructural API.
Distribution of API Usage by Application Core APIs contain the clean API content, closely resembling the data model. PLAYLIST API
PLAYLIST API Distribution of API Usage by Application Wrapper APIs are custom-built interfaces that serve the needs of a given presentation layer. The wrappers can transform API content, pull from multiple APIs and tailor the queries to the abilities of the calling application.
Distribution of API Usage by Application PLAYLIST API Presentation applications can take advantage of the Core APIs directly or they can have a custom Wrapper API built, depending on the needs of the application.
Inside the Black Box of the API
NPR’s Target Audiences for the API ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NPR’s Target Audiences for the API ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Launch Expectations: Improve development efficiencies for NPR.org Some sophisticated stations will use the API Partner integration will be easier The public will do amazing things with the API
Lifecycle of an NPR story COPE in the wild
NPR CMS
NPR API
NPR.org
NPR iPad/Tablet Site
NPR.org Audio Player
NPR iPhone App
NPR Mobile Site
NPR Android App
NPR Addict iPhone App
NewsMap
Google Chrome Extension
iGoogle Gadget
KQED.org
NorthCountryPublicRadio.org
KPCC.org
WBUR.org
Metrics
NPR Story API : Requests per Month - About 20 requests to the Story API every second
- NPR API delivers almost 400 stories every second Slide provided by John Musser of ProgrammableWeb
API Keys and Consumption by Audience
NPR’s Target Audiences for the API ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Launch Expectations: Improvements to development efficiencies for NPR.org Some sophisticated stations will use the API Partner integration will be easier The public will do amazing things with the API Actual Results: NPR dramatically improved development efficiencies NPR’s mobile strategy took off Some sophisticated stations have used  the API Partner integration has been easier API has facilitated business development opportunities The public has done some interesting things
Output Format Distribution This distribution chart is from June 2009  and does not include NPR consumption.  We believe the distribution still applies today.
NPR API : Non-NPRML Output Format Growth
Writable Story API  Station/Partner Ingest
Station Content in the NPR API (today)
KLCC Displaying N3 Stories from NPR API
WBUR Displaying N3 Story from NPR API
Public Media API (future)
API Enables Mobile Growth…
Mobile
The NPR API Powers Mobile Products
The Numbers
Different Modes of Development
Why Open Source?
 
Why Android?
Our Project
 
 
 
NPR News 2.0 for Android
Join Our Community @nprandroid
Questions? ,[object Object],[object Object],[object Object],Jeremy Pennycook [email_address] Twitter: @tehpennycook Daniel Jacobson [email_address] Twitter: @daniel_jacobson

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NPR: Digital Distribution Strategy: OSCON2010

Notas del editor

  1. Speed of Growth: Dan uses this info as well. This slide differs slightly from his in that it doesn’t use a key. Dan needed a key so that he had room for the flags that he added to the graph. But for your purposes, might be nice to use this version.
  2. QR code links to: http://code.google.com/p/npr-android-app/