Enviar búsqueda
Cargar
Incubation
•
10 recomendaciones
•
2,252 vistas
Daniel Kellmereit
Seguir
Empresariales
Denunciar
Compartir
Denunciar
Compartir
1 de 15
Recomendados
Incubator 2.0
Incubator 2.0
Dave McClure
Business incubation
Business incubation
Mustafa Changi
Guide to the New York Startup Scene
Guide to the New York Startup Scene
LRG Marketing
The Silicon Valley Probe Navigating The Technological Frontier
The Silicon Valley Probe Navigating The Technological Frontier
Semi Probes Inc
Мark Phillips "Intoduction to Silicon Valley"
Мark Phillips "Intoduction to Silicon Valley"
Agile Base Camp
software Company.pptx
software Company.pptx
Prabhnoorkalsi
eCommerce trends (Mar '12)
eCommerce trends (Mar '12)
Nagarjun Kandukuru
The New York Venture Capital Almanac
The New York Venture Capital Almanac
CAR FOR YOU
Recomendados
Incubator 2.0
Incubator 2.0
Dave McClure
Business incubation
Business incubation
Mustafa Changi
Guide to the New York Startup Scene
Guide to the New York Startup Scene
LRG Marketing
The Silicon Valley Probe Navigating The Technological Frontier
The Silicon Valley Probe Navigating The Technological Frontier
Semi Probes Inc
Мark Phillips "Intoduction to Silicon Valley"
Мark Phillips "Intoduction to Silicon Valley"
Agile Base Camp
software Company.pptx
software Company.pptx
Prabhnoorkalsi
eCommerce trends (Mar '12)
eCommerce trends (Mar '12)
Nagarjun Kandukuru
The New York Venture Capital Almanac
The New York Venture Capital Almanac
CAR FOR YOU
Emrah Yalaz - String Ventures - Turkey - Stanford Engineering - Feb 24 2014
Emrah Yalaz - String Ventures - Turkey - Stanford Engineering - Feb 24 2014
Burton Lee
doc
doc
Calvin Clinchard
BH_NewTypesOfInnovation_PhDWorkshop
BH_NewTypesOfInnovation_PhDWorkshop
bhamori
london_creative_and_digital_fusion
london_creative_and_digital_fusion
Vanesa Perez Sanchez
Crowdsourcing Introduction
Crowdsourcing Introduction
TheBlogTv Communities
Svc2 uk scale report
Svc2 uk scale report
Business of Software Conference
Dealmarketdigestissue16214november2013 141113090350-conversion-gate01 (1)
Dealmarketdigestissue16214november2013 141113090350-conversion-gate01 (1)
Mauro Bassotti
Marius Swart (Coca-Cola) - What Comes First: Partnerships or Sales
Marius Swart (Coca-Cola) - What Comes First: Partnerships or Sales
Techsylvania
IWOM Watch Compilation 2011
IWOM Watch Compilation 2011
Kantar Media CIC
Criteria & Themes (Seed Rounds)
Criteria & Themes (Seed Rounds)
Venture51
Collective Intelligence At Work
Collective Intelligence At Work
Jenny Ambrozek
Silicon valley recipe
Silicon valley recipe
Daniel Li
part 10: Global entrepreneurship class
part 10: Global entrepreneurship class
Brian David Butler
"Innovation, an answer to Crisis" by Dominique Delport, CEO Havas Média France
"Innovation, an answer to Crisis" by Dominique Delport, CEO Havas Média France
Vivendi Content
January 2012 creating value in entreprenurial venture capital
January 2012 creating value in entreprenurial venture capital
jimdewilde
K1 - Dan Crow (CTO SongKick)
K1 - Dan Crow (CTO SongKick)
pranavtulsian
Tech City: How London became a tech power hub
Tech City: How London became a tech power hub
Toby Allen
The Silicon Valley Probe Navigating The Technological Odyssey
The Silicon Valley Probe Navigating The Technological Odyssey
Semi Probes Inc
Конференція «Entreprepreholic»
Конференція «Entreprepreholic»
Lizalit24
EIU_InnovationClusters_Final-1
EIU_InnovationClusters_Final-1
Michael Martins
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
Eric T. Tung
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
Michael W. Hawkins
Más contenido relacionado
Similar a Incubation
Emrah Yalaz - String Ventures - Turkey - Stanford Engineering - Feb 24 2014
Emrah Yalaz - String Ventures - Turkey - Stanford Engineering - Feb 24 2014
Burton Lee
doc
doc
Calvin Clinchard
BH_NewTypesOfInnovation_PhDWorkshop
BH_NewTypesOfInnovation_PhDWorkshop
bhamori
london_creative_and_digital_fusion
london_creative_and_digital_fusion
Vanesa Perez Sanchez
Crowdsourcing Introduction
Crowdsourcing Introduction
TheBlogTv Communities
Svc2 uk scale report
Svc2 uk scale report
Business of Software Conference
Dealmarketdigestissue16214november2013 141113090350-conversion-gate01 (1)
Dealmarketdigestissue16214november2013 141113090350-conversion-gate01 (1)
Mauro Bassotti
Marius Swart (Coca-Cola) - What Comes First: Partnerships or Sales
Marius Swart (Coca-Cola) - What Comes First: Partnerships or Sales
Techsylvania
IWOM Watch Compilation 2011
IWOM Watch Compilation 2011
Kantar Media CIC
Criteria & Themes (Seed Rounds)
Criteria & Themes (Seed Rounds)
Venture51
Collective Intelligence At Work
Collective Intelligence At Work
Jenny Ambrozek
Silicon valley recipe
Silicon valley recipe
Daniel Li
part 10: Global entrepreneurship class
part 10: Global entrepreneurship class
Brian David Butler
"Innovation, an answer to Crisis" by Dominique Delport, CEO Havas Média France
"Innovation, an answer to Crisis" by Dominique Delport, CEO Havas Média France
Vivendi Content
January 2012 creating value in entreprenurial venture capital
January 2012 creating value in entreprenurial venture capital
jimdewilde
K1 - Dan Crow (CTO SongKick)
K1 - Dan Crow (CTO SongKick)
pranavtulsian
Tech City: How London became a tech power hub
Tech City: How London became a tech power hub
Toby Allen
The Silicon Valley Probe Navigating The Technological Odyssey
The Silicon Valley Probe Navigating The Technological Odyssey
Semi Probes Inc
Конференція «Entreprepreholic»
Конференція «Entreprepreholic»
Lizalit24
EIU_InnovationClusters_Final-1
EIU_InnovationClusters_Final-1
Michael Martins
Similar a Incubation
(20)
Emrah Yalaz - String Ventures - Turkey - Stanford Engineering - Feb 24 2014
Emrah Yalaz - String Ventures - Turkey - Stanford Engineering - Feb 24 2014
doc
doc
BH_NewTypesOfInnovation_PhDWorkshop
BH_NewTypesOfInnovation_PhDWorkshop
london_creative_and_digital_fusion
london_creative_and_digital_fusion
Crowdsourcing Introduction
Crowdsourcing Introduction
Svc2 uk scale report
Svc2 uk scale report
Dealmarketdigestissue16214november2013 141113090350-conversion-gate01 (1)
Dealmarketdigestissue16214november2013 141113090350-conversion-gate01 (1)
Marius Swart (Coca-Cola) - What Comes First: Partnerships or Sales
Marius Swart (Coca-Cola) - What Comes First: Partnerships or Sales
IWOM Watch Compilation 2011
IWOM Watch Compilation 2011
Criteria & Themes (Seed Rounds)
Criteria & Themes (Seed Rounds)
Collective Intelligence At Work
Collective Intelligence At Work
Silicon valley recipe
Silicon valley recipe
part 10: Global entrepreneurship class
part 10: Global entrepreneurship class
"Innovation, an answer to Crisis" by Dominique Delport, CEO Havas Média France
"Innovation, an answer to Crisis" by Dominique Delport, CEO Havas Média France
January 2012 creating value in entreprenurial venture capital
January 2012 creating value in entreprenurial venture capital
K1 - Dan Crow (CTO SongKick)
K1 - Dan Crow (CTO SongKick)
Tech City: How London became a tech power hub
Tech City: How London became a tech power hub
The Silicon Valley Probe Navigating The Technological Odyssey
The Silicon Valley Probe Navigating The Technological Odyssey
Конференція «Entreprepreholic»
Конференція «Entreprepreholic»
EIU_InnovationClusters_Final-1
EIU_InnovationClusters_Final-1
Último
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
Eric T. Tung
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
Michael W. Hawkins
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
karancommunications
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Dipal Arora
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
Exhibitors Data
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
Andy Lambert
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
rajveerescorts2022
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
anilsa9823
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Matteo Carbone
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
ritikaroy0888
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
AmzadHosen3
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
Ravindra Nath Shukla
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
Aaiza Hassan
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Admir Softic
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Lviv Startup Club
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
Organizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
Seta Wicaksana
Último
(20)
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Organizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
Incubation
1.
Incubation
A new way of Corporate Innovation? We make ICT strategies work
2.
Introduction With the 2001
dotcom crash, many incubators were shut down. In recent years, the incubator model has experienced a renaissance. History of Incubation Number of Global Incubation Hot Spots The number of incubators incubators Silicon Valley New York shrank London drastically Still the Growing in The most after the dot- benchmark for relevance relevant com bubble. innovative 33% growth European VC clusters in VC deals market Receives 40% from 2007 of all US VC to 2011 National investments Business Incubation The first Association U.S. was founded business in the U.S. incubator, opened in 1959. 1959 1985 2001 2006 2011 Time © Detecon –2–
3.
Innovation Ecosystems 2012 ranking
of the 20 most active startup ecosystems in the world: Silicon Valley is still the biggest and most successful ecosystem followed by NYC and London. Ranking Comparison of Top Startup Ecosystems 01. Silicon Valley 02. New York City Founder experience & background: Funding: 03. London Silicon Valley founders have, on average, started almost On average, Silicon Valley startups raise 04. Toronto twice as many startups as founders from NYC or London. two to three-times more money in the first 05. Tel Aviv three stages of development: Discovery, 06. Los Angeles Silicon Valley founding teams are 34% more likely to be Validation, and Efficiency. 07. Singapore technical heavy than founding teams from NYC. 08. Sao Paulo But in the scale stage, compared to 09. Bangalore Whereas NYC founding teams are almost 2x as likely to Silicon Valley, New York City startups 10. Moscow be business heavy than Silicon Valley founding teams. raise 27% more money and London 11. Paris startups raise 30% more money. 12. Santiago 13. Seattle Size: Startup types: 14. Madrid 15. Chicago Silicon Valley’s ecosystem is still Silicon Valley entrepreneurs are 13 percent more likely to tackle new 16. Vancouver 3x bigger than New York City markets than London entrepreneurs. 17. Berlin 18. Boston 4.5-times bigger than London London entrepreneurs are 21 percent more likely than entrepreneurs 19. Austin 12.5-times bigger than Berlin in Silicon Valley to tackle existing markets with better products. 20. Mumbai New York entrepreneurs have the highest proportion of companies trying to re-segment existing markets with niche products. Mentors: Startup Success Rate: The Silicon Valley and New York City Proportionally, Silicon Valley eco- ecosystems have more helpful mentors than system has 22% more companies the London ecosystem. in the “scale stage” than in NYC Silicon Valley companies have 46 percent more and 54% more than in London. helpful mentors than companies in London. Source: Startup Compass by Startup Genome Project, May 2012 © Detecon –3–
4.
Internal vs. External
Innovation Corporates can leverage the incubation model either through internal innovation or external innovation. Incubation Models Carrier / Company Carrier / Company Startup Startup Innovator Incubator Project Project Startup Project Project Project Startup External Innovation Internal Innovation © Detecon –4–
5.
Where Incubators add
Value By providing a mix of “social capital” and “capital”, incubators cater to the needs of early stage startups in the Ideation, Pre Launch or Launch Phase. Incubators’ Role in the Startup Lifecycle Friends & Family Angel Funds Seed Funds Venture Capital Incubators provide/ early stage startups with Carrier Company high most needed resources to prepare for a potential launch Startup Capital Requirements Startups are in need of intensive mentoring and Startup only small amounts of seed funding Incubator A compelling mentorship program is Startup Incubator the essence for incubators to Help startups accelerate growth Startup To be connected to potential investors during scale-up phase low Incubators cater to the needs of startups shortly before they receive funding Ideation Pre Launch Launch Phase Scaling Startup Maturity/Phase Money = Financial investment Social Capital = Business Expertise, Mentoring, Network etc. © Detecon –5–
6.
Incubator Overview Incubators come
in different shapes and forms, and are mostly driven by either governments, large Corporates or independent groups. High Level Overview Non-Profit Oriented Profit Oriented Government Corporate Independent Technology/Science University Carrier Non-Carrier Park/ Community Goals: Non-Profit orientation Goals: Profit orientation Policy driven: Profit driven: Creation of jobs Creation of new businesses and opportunities regional development Company Development © Detecon –6–
7.
Table of Incubators Types There
are different incubator business models. In the U.S. the mentoring-centric model is most prominent while international incubators tend to be rather investment-centric. Business Models Predominant model in the US Facility-Centric Mentoring-Centric1 Management-Centric Investment-Centric2 Examples Until certain company Duration 3-6 months 3-5 years (until exit) 1-5 years (until exit) size is reached Co-working space and Only during duration of Facilities Startup facilities Startup facilities IT services the program Provide business idea Provide business idea services (commercial, Intense mentoring; no Mentoring and mentor/coach and steer execution, technical and legal) controlling influence startups tech infrastructure, etc. Small Investment Higher seed funding; Several rounds of 10-50k seed funding; Invest vehicle, revenues mostly equity share diluted over funding; equity share 6-10% equity in return through rent time to <25% >50% until exit © Detecon –7–
8.
Frame Template Services Provided
by Incubators Services provided by incubators typically include (1) intensive mentoring (2) seed funding and (3) office space for startups. Services Provided by Incubators Mentoring Facilities & Networking Advice from serial entrepreneurs Office space to refine IT infrastructure services (e.g. data Commercial strategy Business hosting) Incubators Technology strategy Testing environments Functional capabilities Networking opportunities (i.e. in online marketing) Funding Seed funding (~ US$ 10-50k) Support to receive follow up funding from major investors (VCs, Business Angels and Corporations) © Detecon –8–
9.
Benefits Benefits of incubation
go beyond revenues. Incubators can support accelerating new product development, get exposed to new ideas, lower investment risk & boost corporate image. Potential Benefits of Incubation Accelerate Innovation Lower investment risk Fast pivoting and decision Small amounts of seed making within startups funding for many startups No interference with legacy No commitment to provide telco processes Incubator follow-up funding Access to new ideas Positive Image Effect Screening of large number of Increased brand presence in early stage ideas high ARPU segments Immediate observation of Support for founders each ideas’ potential generally positively received © Detecon –9–
10.
Innovation Incubation -
Trends and Core Models The global incubation trend is thriving. Companies in all industries have identified it as a potential approach to drive innovation and also Telco’s are very active participants. Incubator Market Overview Mar. 2012 Wayra Academy in London 6 months mentorship program ~ US$ 50k funding per startup Jan. 2012 First incubators in Shanghai Startups receive ~ US$ 10k funding 2 years incubation program Sept. 2011 Many corporate incubators have locations in the Silicon Valley, hoping to benefit from the most “Xone” incubator in Silicon Valley Hosts 24 US startups efficient and advanced innovation ecosystem Technical & commercial testing's © Detecon – 10 –
11.
Innovation Incubation –
Incubator Example: Telefónica’s Wayra Academy Telefonica started early and established a global incubation ecosystem. While the approach seems solid it is still to early to evaluate its success. Telefonica Incubation Activities Wayra is a Telefónica Digital initiative. It has grown to a network of Wayra incubators in Latin America and is expanding in Europe. Academy Location: Colombia, Spain, Mexico, Argentina, Venezuela, Chile, Peru, Brazil, UK, (in plan: Berlin, Prague, Dublin) Website: www.wayra.org Goal: “To promote innovation and identify talent in Latin America and Europe in the fields of internet and new ICT area” Business Model: Mentoring Key Findings Wayra invests up to €50,000 for 10% stake in the High selectivity. For startup company. Office Facility Columbia 2012 Program Telefónica gets the right of first refusal, but not the Wayra got 985 registered exclusivity. The startups get to choose the final Investment offer. projects, from which 10 will be selected. Management Well-Managed Brand. The independent incubator brand Length: Offering Details name still not well known. 6 months, with possible extension of another 6 300 mentors and tech experts Network Effect. Built up a network of incubators Budget 9 locations of global cities worldwide Max. €50,000 for each of 10 startups in one batch Mentoring © Detecon – 11 –
12.
Innovation Incubation -
The key ingredients To successfully set-up an incubator as part of the corporate innovation governance, five key ingredients are crucial to build a successful foundation. Key Ingredients of Successful Incubators Clear Positioning and Organizational Design Is value proposition Carrier / Company the Backbone of successful incubators Startup Strategy & Bridge between startups and Positioning corporation , incubators requires lean Startup processes and agile decision making Incubator Incubation Startup Corporations need to leverage their Core Processes Competencies to provide unique Startup offerings and services for top startups Org. Incubator Structure Services Successful incubators require Innovative People Management HR Approaches © Detecon – 12 –
13.
Frame TemplateUS Detecon in
the Based in San Francisco, Detecon Inc. leverages its wide innovation network, extensive international experience and deep industry knowledge to help clients innovate more effectively. Who We Are Innovation & The Silicon Valley Strategy Consultants Silicon Valley culture: >1,500 new startups created each year global team with global experience Four top US universities 62% of the Top500 US conferences in-depth insights into best-practice 22 public idea sharing meetings/day Silicon Valley capital: Over 35% of total US VC investments 300 VC deals & $2.2bn invest/quarter Technology Consultants matched market/technology approach deep knowledge of technology challenges Innovators live network into US research community Silicon Valley presence © Detecon – 13 –
14.
Frame TemplateUS Detecon in
the We are ICT strategy consultants, with deep experience in emerging technologies, who specialize in recognizing, evaluating and launching innovative business opportunities. Our Consulting Services Opportunity Sourcing Business Assessment Go-To-Market Innovation Intelligence & Technology, Product and Services New Product & Service Management Strategy Launch Support Proactively detect, evaluate, and leverage Detail the potential business opportunity of Support to successfully launch the innovation landscape to create leading innovative new products, services and groundbreaking products and services portfolios technologies Trend Analysis Financial Evaluation Business Model Development Market Scanning Portfolio Planning Marketing Strategy Corporate R&D Strategy Technical Feasibility Tendering and Vendor Selection Innovation Strategy Scenario Development Project Management/PMO © Detecon – 14 –
15.
Contact sheet Contact Information
DETECON, Inc. 33 New Montgomery 20th Floor San Francisco, CA 94105 U.S.A. Innovationcenter@detecon.com © Detecon – 15 –