There are three main categories of music videos: 1. Narrative based videos tell a story through scenes relating to the song's lyrics and genre, often featuring footage from films the song appears in. An example is Bruno Mars' "It Will Rain" video. 2. Performance based videos feature the artist or band performing for the camera or audience, like 30 Seconds to Mars' "Closer to the Edge" which cuts together footage from their tour. 3. Concept based videos focus on a single idea or editing technique throughout the video, such as Oren Lavie's "Her Morning Elegance" which uses the same technique consistently.

1. Different categories of music
videos
Daniella Benson

2. Narrative based Video
A video consisting mainly of a story line relating to the lyrics and
genre of the song. This is a good technique to use for engaging the
audience. This type of video is often used for songs that feature in
films, with scenes from the film cut into the video. An example of
this is Bruno Mars’ ‘It will rain’ video. This is the twilight breaking
dawn soundtrack. This includes footage from the film being played
through a projector in the video

3. Performance based Video
Performance based videos feature the band/artist performing either
to the camera or an audience. this is a popular technique rock bands
use as there concerts are usually high energy and there is more
interest for a viewer to watch the band perform as a whole rather
than an artist on their own.
‘30 Seconds To Mars- Closer To The Edge’ Is a good example of this.
The video features footage of the band playing different venues on
there tour cut together to make the video.

4. Concept based videos
Concept based videos are sometimes unusual,as they are based
around one idea. They often concentrate on a specific editing
technique.
Usually a video does not consist totally of one concept. However a
good example of a video that consists entirely of one idea, using the
same technique throughout is ‘Her Morning Elegance /Oren Lavie‘