Linkedin is an effective networking platform that allows you to connect with supporters and do outreach for future work.

1. How National Wildlife Federation
Uses Linkedin
By Danielle Brigida
@starfocus | Brigidad@nwf.org

2. 5 Ways Linkedin is Better
Than a Rolodex
• Public Contacts
• Understand Your Network
• Search for People
• Aggregate Job Updates
• Stay Connected

3. Convert Career Seekers
@starfocus
We will
periodically
Encourage our
career
seeking traffic to
our page or groups
on LinkedIN

4. Encourage Sharing Volunteer Info
@starfocus

5. Advisory Groups and Boards
@starfocus

6. Experiment with Groups
• Invest Time
• Monitor Posts
• Keep alumni
and job seekers
in the loop
• Offer Resources

7. Moderation Takes Time

8. Group Statistics Offer a Glimpse at
Your Audience

10. Company Pages
• Post Job Updates
• Experiment with content
• Interact with donors
• Engage with volunteers
@starfocus

11. Build Out Staff Profiles as Touch Points
@starfocus

12. Track Personal Stats

13. Analyze Your Combined Network
Inmaps.linkedinlabs.com

14. Questions?
Danielle Brigida
Sr. Manager of Social Strategy
National Wildlife Federation
@starfocus
brigidad@nwf.org
Judy N, Flickr