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National Wildlife Federation’s Social Strategy
- 2. Our mission is to help…
Goals: Increase reach, engagement and revenue
- 6. Developing a Social Strategy
• Identify audience
• Specific goals
• Capacity/Time
• Outreach plan
• Long-term plan
Image: Flickr / Iowa Red Bulls
- 8. NWF Programs on Twitter
WildlifeAction
@NWF, @greenhour, @campusecology, @wildlife_watch
@climateclass, @wildlifeaction @ecoschoolsusa @beoutthere @ayea
@forestjustice @akglobalwarming @nwfpacific @mountainaura
- 15. What We Measure and Track:
• Sharing behaviors
• Mentions in blog posts
• Traffic from social media
• Actions, volunteers, donation