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National Wildlife Federation’s
    Social Media Strategy




                       Danielle Brigida
                       brigidad@nwf.org
                       @starfocus
                       @NWF
Our mission is to help…




Goals: Increase reach, engagement and revenue
Earn Trust: Edelman Trust Barometer
Important to be Present
Integrate Social Media
With Your Other Strategies
Developing a Social Strategy


•   Identify audience
•   Specific goals
•   Capacity/Time
•   Outreach plan
•   Long-term plan


                               Image: Flickr / Iowa Red Bulls
National Wildlife Federation on Facebook

• 20+ Pages
• 5+ Groups
• 3 Large Causes
NWF Programs on Twitter
WildlifeAction




      @NWF, @greenhour, @campusecology, @wildlife_watch
 @climateclass, @wildlifeaction @ecoschoolsusa @beoutthere @ayea
  @forestjustice @akglobalwarming @nwfpacific @mountainaura
We Explore Communities = Reach




Gardeners   Caregivers   Locally Concerned Enthusiasts
                                                         Caregivers   Activists
Internal Communication
We Listen All the Time
Test and Track Results
We Use Small Act Thrive to
   Track Interactions
What We Measure and Track:




           •   Sharing behaviors
           •   Mentions in blog posts
           •   Traffic from social media
           •   Actions, volunteers, donation
Share What You Find
National Wildlife Federation’s Social Strategy

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National Wildlife Federation’s Social Strategy