9. behaviour 1
PEOPLE ARE SIDESTEPPING
INSTITUTIONS
Everywhere in the world, people are questioning
authority – and finding ways to side-step it.
People question, compare, probe, mistrust, even
boycott corporations– and find alternatives.
MASKED PROTESTERS
SOURCE: WIKIMEDIA COMMONS
10. THIS MEANS YOU TOO
Bill Gates questions why anyone would donate money to build
a new wing of a museum rather than spend it on preventing illnesses
Financial Times, 1 November 2013
MASKED PROTESTERS
SOURCE: WIKIMEDIA COMMONS
11. YOU’RE NO LONGER COMPETING
WITH YOUR PEERS FOR ATTENTION
Audiences are defining what is important to them – not just accepting what you tell them
MASKED PROTESTERS
SOURCE: WIKIMEDIA COMMONS
22. behaviour 2
PEOPLE ARE MAKING,
NOT JUST CONSUMING
The days when consumers simply consumed are over.
People now have so many ways to create, use, adapt,
mix things up, sell things, and even build their own businesses.
HOUSE OF FRANKENSTEIN, 1944
SOURCE: DOCTORMACRO.COM
23. ‘OUR ERA IS ELIZABETHAN’
GRANT MCCRACKEN, CULTUREMATIC
HOUSE OF FRANKENSTEIN, 1944
SOURCE: DOCTORMACRO.COM
39. behaviour 3
PEOPLE ARE TAKING
BACK THEIR TIME
Faster and more frequent communication has allowed brands to push
too much at us – and people are looking for ways to control that flow, to get
things when they want them, where they want them, and on their terms.
GHOSTFACE CHILLAH
SOURCE: SNAPCHAT
40. ‘WE’RE CREATING NEW PATTERNS OF
CONVERSATION’
MARTIN GEDDES
GHOSTFACE CHILLAH
SOURCE: SNAPCHAT
41.
42. VERY FEW OF US
WATCH TELEVISION IN REAL TIME
ANY MORE
WHY SHOULD THEY VISIT YOU IN
REAL TIME?
GHOSTFACE CHILLAH
SOURCE: SNAPCHAT
56. THE NEW ROLE
FOR BRAND?
Creating a new relationship between brands and consumers.
One of give and take.
What new value do you create for people?
And what value do they create for you?
XXX
SOURCE: XXX