![It takes a
lot of work
But I can help
you determine the best
asking price for your Home
Page 44 Technique [87] Copyright © 2007 Daniel Pendley & Associates, Inc. 1](https://image.slidesharecdn.com/training-pricing-1229021472998920-1/85/Pricing-Presentation-1-320.jpg)
![I am determined to
make sure you
have enough
information
So that you
can determine
the highest
selling price
possible
Page 44 Technique [87] Copyright © 2007 Daniel Pendley & Associates, Inc. 2](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Pricing Presentation
- 1. It takes a lot of work But I can help you determine the best asking price for your Home Page 44 Technique [87] Copyright © 2007 Daniel Pendley & Associates, Inc. 1
- 2. I am determined to make sure you have enough information So that you can determine the highest selling price possible Page 44 Technique [87] Copyright © 2007 Daniel Pendley & Associates, Inc. 2
- 3. We will look at recently SOLD homes Next, we will look at current homes offered FOR SALE Lastly, we will look at EXPIRED homes that did not sell Page 45 Technique [88] Copyright © 2007 Daniel Pendley & Associates, Inc. 3
- 4. Do you see how this approach… Recently SOLD Currently FOR SALE Properties EXPIRED Will help you determine the Best Price Page 45 Technique [88] Copyright © 2007 Daniel Pendley & Associates, Inc. 4
- 5. We will provide you with a Detailed Current Market Analysis Page 45 Technique [89] Copyright © 2007 Daniel Pendley & Associates, Inc. 5
- 6. Based on the Information I have given you Where would you like to price your home? Page 46 Technique [92] Copyright © 2007 Daniel Pendley & Associates, Inc. 6
- 7. If you were a buyer in today’s market… Based on the information What price would you be willing to pay for this home at this time? Page 48 Technique [98] Copyright © 2007 Daniel Pendley & Associates, Inc. 7
- 8. What information do you have to believe… ? What will happen if… let us speculate I truly believe you will get the highest price…so where do you want to price your home? Page 49 Tech [99] [100] [103] Copyright © 2007 Daniel Pendley & Associates, Inc. 8
- 9. Consequences of Overpricing You will miss initial Buyer interest It will take longer to sell Page 50 Technique [104] Copyright © 2007 Daniel Pendley & Associates, Inc. 9
- 10. Importance of Current Market Value The seller missed the Buyers initial interest in the property, therefore the Seller has to sell below Current Market Value. Overpricing will take your property longer to sell. Page 50 Technique [104] Copyright © 2007 Daniel Pendley & Associates, Inc. 10
- 11. You will have Less Activity Agents in the area may not show your home Page 50 Technique [105] Copyright © 2007 Daniel Pendley & Associates, Inc. 11
- 12. They may use your property… …To sell other comparable properties Page 50 Technique [106] Copyright © 2007 Daniel Pendley & Associates, Inc. 12
- 13. It will be difficult to get qualified serious buyers to make an offer You will receive low ball offers or no offers at all Page 50 Technique [107] Copyright © 2007 Daniel Pendley & Associates, Inc. 13
- 14. Financing will be Hard to Get Banks are only willing to lend to Current Market Value Page 50 Technique [108] Copyright © 2007 Daniel Pendley & Associates, Inc. 14
- 15. Which $100 bill would you choose First? WHY? Page 51 Technique [110] Copyright © 2007 Daniel Pendley & Associates, Inc. 15
- 16. Three Types of Markets Appreciating Because the market is appreciating you must price correctly… Because the property you are trying to purchase is also appreciating Page 51 Technique [111] Copyright © 2007 Daniel Pendley & Associates, Inc. 16
- 17. Three Types of Markets Stable Property in a stable market must be priced correctly in the beginning… Because the market will not rise Page 52 Technique [112] Copyright © 2007 Daniel Pendley & Associates, Inc. 17
- 18. Three Types of Markets Declining By not pricing correctly in the beginning… You are overpriced before reaching the market. Page 52 Technique [113] Copyright © 2007 Daniel Pendley & Associates, Inc. 18
- 19. The Home that Offers the Most for the Lowest Price All with Similar Homes GETS THE OFFER Page 52 Technique [115] Copyright © 2007 Daniel Pendley & Associates, Inc. 19
- 20. Has anyone explained to you the Cost of Waiting You have an amount you believe you need to buy your future home What happens if you price it there instead of Current Market Value? Page 54 Technique [117] Copyright © 2007 Daniel Pendley & Associates, Inc. 20
- 21. With the Cost of Waiting… • It takes seven months…rather than seven days to sell your home • And the home you intend to purchase appreciates or depreciates at the same rate as your current home • Interest rates changing could cost thousands over the life of the new loan • Remember, your equity is in the home you purchase…not in your current home Do you see how you will benefit by pricing your home at Current Market Value? Pgs 54-55 Tech [118] to [122] Copyright © 2007 Daniel Pendley & Associates, Inc. 21
- 22. I have two jobs in order to sell your home First…I must sell your home to the sales people Second…we must sell to the buyers Page 57 Technique [30] Copyright © 2007 Daniel Pendley & Associates, Inc. 22
- 23. If you were a real estate agent with many homes for sale at 6% …and we brought in a listing for 4% Which listing would you sell first? Page 57 Technique [127] Copyright © 2007 Daniel Pendley & Associates, Inc. 23
- 24. When you offer 7%... More real estate agents see your home More buyers see your home Increased activity gives you the highest price… Even over asking price or with multiple offers Saving you the Cost of Waiting! Page 57 Technique [128] Copyright © 2007 Daniel Pendley & Associates, Inc. 24