Building Your Brand with Pinterest - by Tailwind - Confluence Conference 2013
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Presentation by Tailwind (http://tailwindapp.com) CEO and Co-founder Daniel Maloney at the first annual Confluence Conference in Oklahoma City. Advice on building your brand on Pinterest. Covers (1) Key things to know about Pinterest vs other social networks, (2) How to get the basics right, (3) Advanced strategies brands are employing to grow faster.
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Building Your Brand with Pinterest - by Tailwind - Confluence Conference 2013
- 1. Building Your Brand on Daniel Maloney, @TailwindApp Tailwind CEO & Co-founder Pi @danielpmaloney #confluencecon
- 2. @TailwindApp #confluencecon 954-505-8008 Tailwind Makes Pinterest Marketing Easy Rich Social Data powers multiple applications Analytics >50 million users >7 billion relationships >21 billion pins Campaigns Listening Influencer Recruitment
- 3. @TailwindApp #confluencecon 954-505-8008 Trusted by 4,500 brands, 300 agencies Retail / E-Commerce Agencies Brand Marketers Publishers
- 4. @TailwindApp #confluencecon 954-505-8008 And we’re based here, in OKC
- 5. @TailwindApp #confluencecon 954-505-8008 Let’s Keep the Conversation Going First Name + Email (954) 505-8008
- 6. @TailwindApp #confluencecon 954-505-8008 On the Block… 1. 5 Key Things To Know 2. Building a Strong Foundation 3. Advanced Strategies
- 8. @TailwindApp #confluencecon 954-505-8008 1. Pinterest is Aspirational What I’m doing Who I am Who I WANT TO BE
- 9. @TailwindApp #confluencecon 954-505-8008 2. Hyper-targeting is Built In
- 10. @TailwindApp #confluencecon 954-505-8008 3. More Referrals Per User, More Revenue Per Referral 14.0 Ratio: Referral Share to User Share 14x 1.0 Twitter Average Order Value from Social Referrals $69 $179 $80 12.5x 1.1 Facebook Pinterest Twitter Facebook Source: http://blog.eloqua.com/pinterest-social-media-marketing/; http://activ8social.com/2012/09/25/pinterests-power-infographic/ Pinterest
- 11. 4. Content Lives Longer 5-25 minutes 5-25 mins 5-25 minutes 80 minutesminutes 80 > 1 week Sources: http://corp.klout.com/blog/2011/11/the-life-of-a-tweet/; http://www.marketingpilgrim.com/2011/04/new-study-half-life-of-a-facebook-post.html; Pin League client data: internal + Google Analytics; based on a sample of client repins; April 2012
- 12. @TailwindApp #confluencecon 954-505-8008 5. Pins Are More Than Images Rich Pins • Improve discovery • Commercial foundation • Address stale links http://tailwindapp.com/make-rich-pins
- 13. @TailwindApp #confluencecon 954-505-8008 Already Enabling Great Features…
- 14. @TailwindApp #confluencecon 954-505-8008 And Rich Media Pins Are Here!
- 16. @TailwindApp #confluencecon 954-505-8008 What it Comes Down To 1. Right Audience 2. Right Content 3. Engaging on Their Terms
- 17. @TailwindApp #confluencecon 954-505-8008 Step 1: Know Your Audience What’s being shared about my brand? What topics interest our audience? Who is pinning about us?
- 18. @TailwindApp #confluencecon 954-505-8008 Get A Free Analytics Dashboard at TailwindApp.com
- 19. @TailwindApp #confluencecon 954-505-8008 Who is Pinning from My Site?
- 20. @TailwindApp #confluencecon 954-505-8008 What Are They Pinning?
- 21. @TailwindApp #confluencecon 954-505-8008 Step 2: Curate CONTENT for the User 5 things they LOVE + 5 things they want to learn + things about your brand = Your First 12 Boards 2
- 22. @TailwindApp #confluencecon 954-505-8008 Cover Photos are Critical Source: http://mashable.com/2012/05/29/pinterest-eye-tracking-study/#view_as_one_page-gallery_box5709
- 23. @TailwindApp #confluencecon 954-505-8008 Test Your Content Strategy with Board Tracking
- 24. @TailwindApp #confluencecon 954-505-8008 See Which Pins Perform Best
- 25. @TailwindApp #confluencecon 954-505-8008 Step 3: Engage Fans on Their Terms
- 26. @TailwindApp #confluencecon 954-505-8008 Optimize Pinning When Your Audience is Online and Active
- 28. ADVANCED TACTICS
- 29. @TailwindApp #confluencecon 954-505-8008 Organic Cross Platform Promotion Automotive Brands on Pinterest –Followers in September 6,000 5,384 5,044 5,000 4,000 3,000 2,000 1,000 312 Jeep??? 0 honda volkswagen porsche peugeotpanama Source: Clarity Pinterest Analytics Dashboard - http://clarity.pinleague.com officialmini 1,545 jeep
- 30. @TailwindApp #confluencecon 954-505-8008 Source: http://facebook.com/jeep
- 31. @TailwindApp #confluencecon 954-505-8008 23k Likes later… >1,000 Pinterest followers in 2 days Growth tripled from 35 to 110 /wk Source: Clarity Pinterest Analytics Dashboard - http://clarity.pinleague.com
- 32. @TailwindApp #confluencecon 954-505-8008 But Don’t Forget Where Your REAL Base Is… 16k followers 471k fans 2.1M subscribers
- 33. @TailwindApp #confluencecon 954-505-8008 Most Companies use a single Blast; this is a Flawed Approach 2.1 M E-mails 600k on Pinterest “Yay!” 1.5M Not on Pinterest “Don’t SPAM Me!”
- 34. @TailwindApp #confluencecon 954-505-8008 But Each User is Unique; Speak Their Language! 2.1 M E-mails 600k on Pinterest 1.5M Not on Pinterest 800k Facebook 300k Twitter
- 35. @TailwindApp #confluencecon 954-505-8008 2-3x growth rate afterwards
- 36. @TailwindApp #confluencecon 954-505-8008 Retail Case Study: Social + Email 60k +$11k / mo Users Targeted on Pinterest $1,800 +12k Pins spend by users Weekly +2,500 email sends followers
- 37. @TailwindApp #confluencecon 954-505-8008 THE REAL LONG-TERM ROI: THE DATA
- 38. @TailwindApp #confluencecon 954-505-8008 1% better merchandising decisions… $700M per year
- 39. @TailwindApp #confluencecon 954-505-8008 How Can I Help? First Name + Email (954) 505-8008 @danielpmaloney danny@tailwindapp.com
Notas del editor
- SynopsisPinterest is the fastest growing social network of all time, and possibly the single largest untapped opportunity for internet marketers today. While some have dived into the Pinterest ecosystem, many are taking a "wait and see" approach. In this session, Daniel Maloney, CEO & Co-Founder of PinLeague.com, will explain why he and his clients have dived into Pinterest- and why you might regret it if you don't do so soon. Topics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by GetPinterestFollowers.com to reach 500k followers in just 10 weeks
- opics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by GetPinterestFollowers.com to reach 500k followers in just 10 weeks
- opics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by GetPinterestFollowers.com to reach 500k followers in just 10 weeks
- Pinterest users spend more money ($179.36, on average) on products seen on the social platform than do Twitter ($68.78) or Facebook ($68.78) users.
- -Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
- -Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
- -Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
- opics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by GetPinterestFollowers.com to reach 500k followers in just 10 weeks