A presentation for a networking event hosted by Kitchen Views and New England Homes Magazine.
Introduction -- 00:46
Part 1: A look at changes on the Web -- 3:33
Part 2: How social media effects your marketing -- 12:25
Part 3: Using the Social Web to build your voice -- 19:42
Part 4: Today's web marketing for a design professional -- 22:04
Part 5: A case study of Social Media Marketing by a design professional -- 24:59
Part 6: Easy steps to get started -- 32:54
Conclusion: -- 43:00
5. The most influential
factor in how Google
presents search results
is something called
“PageRank.”
“Pages”…not “People”
6. o Blogs
What is Social Media?
o Social networks
o Video sharing
o Photo sharing
o Consumer
reviews
o Micro-blogging
o SMS platform
7. Social Media is a series
of conversations &
connections between
people who share
interests or experience.
In April, the top social
media sites had more
than 235 million users.
MySpace FaceBook Blogger Wordpress Twitter
8.
9. Facebook is the third most trafficked site on the Internet, with
104M visitors in April, up 133% since October 2008.
10. The shift in the web
changes how to think about
marketing
11.
12.
13. Your traditional
marketing toolkit:
Things that pull
• Print advertising
• Direct mail
• Web site
• Search marketing
• E-mail
• Events Cost
Things that push
• Marketing materials
• Networking events
• Referrals
• Local organizations
• Chamber of Reach
Commerce
• Associations
51. What do you put on your blog?
Whatever is of interest to you
will be of interest to people who
are interested in you.
• What have you seen?
• What do you like?
• Who have you met?
• What have you done?
• What do you think?
62. Integrate your social • Add “Connect with us on…” to your
print advertising
identities into all your
marketing • Include your social identity links on your
direct mail and sales collateral
• Add your social identity links to your e-
mail signature
• Cross-promote each social identity on
individual sites
Set a realistic content • Plan your content
• How many times are you
schedule comfortable updating?
• Decide how long each update
should be
• Find things to share with others
• Interesting objects
• Projects
• Web links
63. Have fun…
Connect & engage
Be interested & interesting
Share your expertise
Leverage your network
64. To get all the links www.viralhousingfix.com/miscellaneous/kit
in this presentation chen-views/
To contact me dmccarthy@nci.com
www.viralhousingfix.com
Profile.to/DanMcCarthy
To contact New England Kyle Hoepner
Home 617-938-3991 x710
khoepner@nehomemag.com
Betsy Abeles Kravitz
617-938-3991 x704
bkravitz@nehomemag.com