1. School of Architecture, Building and Design
English 2
FNBE April Intake
Name :Karen Kong Chai Ni (0315480)
Lily Then (0313973)
Ronn Chua Chang Yeong (0314044)
Mak Mun Choon (0314928)
Voon Sze Lun (0315032)

2. Clothing
Business

3. The business we
research

4. Pink Petals Fashion which located at Kenanga WholeSale City

5. Pink Petals Fashion
Belongs to
Outlook
Enterprise
Sdn Bhd
Founded 5
years ago
Mr Bong,
owner
started the
business
No 1, Jalan
Meranti 3, Off
Jalan Tenanga,
Kuala Lumpur,
WP Kuala
Lumpur,55200

6. 5-6
branches
Around
100
customers
4 employees
Office phone
number is
+60(0)392210268

7. Pink Petals Fashion
Fashion
Concept
Main
product
Clothes
Malay
Concept

8. Fashion Tee which located at Sungei Wang

9. Fashion Tee
Business
started 5
years
Alice, owner
started the
business
Jalan Bukit
Bintang,
55100, Kuala
Lumpur
2 branches

10. 3
employees
30-50
customers
Office phone
number is +60
32144 9988

11. Fashion Tee
Fashion
Concept
Main
Product
Clothes

12. BUTIK L’Avenir which is located in Penang First Avenue

13. Butik L’Avenir
Business
started 4
years
Eelyn,
manager of
the Butik
L’Avenir
Jalan
Magazine,
Georgetown,
10300
Georgetown,
Pulau
Pinang,
Malaysia
Only 1
branches

14. 2 employees
10-20
customers
Phone
number
0163218381

15. Fashion
Concept
Main
Product
Clothes

16. Analyses of
Business on different settings

17. 
Pink Petals has 3-4 competitors
A to Z (most powerful
competitors)
The woman is the owner
of A to Z

18. 
Feel hard to enter the market because
economics is not good
Hard to
enter!!!
Hard to
start a
business…
.

19. Strategies
Lower the price to sustain the business in the market

Compete with the competitors by lower the price

20. 
Fashion Tee has many competitors
Clothes shop located around the
Fashion Tee
H&M (big brand)

21. 
Feel easy to enter the market as the owner owned
small capital
I want start a
business!!!
Easy to
enter

22. Strategies
Obtain the product from the supplier faster than other
shops
I want sustain in
this race with
fastest speed…

Persist the price even though competitors held a promotion

23. Competitive Behaviors of Butik L’Avenir
 Butik L’Avenir has many competitors. The range
of number of competitors is around 10-20.
Strong Competitors of BUTIK L’Avenir
H&M
BELLE

24. Feel hard. Because too many clothing shops as their
competitors
Hard to duel
with them

25. Strategies
lower the price to attract customer
follow the trend to purchase different styles of clothes quickly
Follow the
trend
Different styles of clothes
Trend

26. Competitive Traits
Pink Petals Fashion
Fashion Tee
Butik L’Avenir
Number of
competitors
3 to 4 competitors
More than 20
competitors
3 competitors
Barrier to enter the
market
Strong. Because the
economics is not
good
Easy by owned small
capital
Strong.
Because too many
clothing shops.
Strategies to sustain
business
Lower the price to
attract customers
Always be the fastest
people to obtain the
product
lower the price to attract
customer and has to
always follow the trend
to purchase different
styles of clothes quickly.
Pricing power
Lower the price to
compete with
competitors
Persist the price to
earn more profit
Price Maker. Because
Butik L’Avenir is just a
single business shop and
the owner can decide the
price by himself.

27. Recommendation
for the business….

28. Future
Plan
1. Pink
Petals
Fashion
2. Fashion
Tee
i. Increase
investment in
marketing
activities
i. Open more
branches
ii. Open more
branches
ii. Become a
famous
brand clothes
stores
iii. Earn more
money
iii.
Increasing
the sales
3.BUTIK
L’AVENIR
i.
increase the
investment in
the marketing
activities.
ii.
produce
more style
of clothes
iii. Earn more
money

29. 1. Pink
Petals
Fashion
Expansion
i. Provide more
standard
products
2.
Fashion
Tee
3.
BUTIK
L’Avenir
ii. Expand
the size of
the store
i. Develop the
store to Asian
country
i. Expand to
internet
ii. Diversity
ii. Provide
more variety
of produce

30. 1. Pink
Petals
Fashion
Ways to
sustain
2.
Fashion
Tee
i. Have a
clear target
and persist it
i. Have a
good
relationship
with supplier
3.
BUTIK
L’Avenir
i. Do
promotion
and sells
ladies
accessories
ii. Lower
the price
ii. Persist
the price
ii. Lower
the price
iii.
Follow
the trend
iii.
Follow
the trend
iii.
Follow
the trend

31. 1. Tyson, Eric, Schell, Jim (2012). Small Business for
Dummies. (4th ed) Hoboken, N.J. : John Wiley & Sons. Ltd.
2. Barrow. C. (2007). Starting a business for Dummies. (2nd ed)
Chichester, England: John Wiley & Sons. Ltd.
3. Tulsa World (2012). Small Business Profile. Retrieved from
http://www.tulsaworld.com/business/smallbusiness/smallbusiness-profile-robertson-tire-company/article_7ea22f54ca57-5a5f-9ff8-39c857cb1423.html
4. Malaysia (2009). Outlook Enterprise Sdn Bhd. Retrieved from
http://www.malaysia.com/directory/retail-clothing-andaccessories/textiles-and-specialty-stores/wp-kualalumpur/Outlook_Enterprise_Sdn._Bhd._156991.html