Nixon Inc. is an exclusive watch and accessories company formed in 1997 in Encinitas, CA that produces custom-built items for skate, surf and snow sports. Its goals are to bring high-quality, exclusive custom watches and accessories to market and increase brand recognition as a small company. Its target audience is young stylish men and women involved in action sports. Nixon's social media and mobile strategies aim to engage users and promote secret releases. It plans to spend $15,000 on internet marketing including search engine optimization, pay-per-click ads and mobile development during the summer of 2012 to boost sales.

2. About Nixon Inc.
 Exclusive Watch, Apparel, and
Accessories company
 Formed by Andy Laats and Chad DiNenna
in 1997.
 Located in Encinitas, CA
 “Team Designed, custom built”
 Skate, Surf, Snow.

3. Challenges & Goals
 Goals:
 Bring High quality, exclusive, custom built
watches & accessories to the market.
 “We make the little stuff better.”
 Challenges
 Small watch company
 Low brand recognition
 Social Media

4. Target Audience
 Young, Stylish Men & Women
 Action Sports Individuals
 Snow, Surf, Skate, Wake.
 Stores: Zumiez, Pac Sun, Surf Shops.

5. Social Media Strategy
 Facebook, Twitter, Pinterest
 Focus: Engagement with users.
 Mobile Strategy:
 Develop application for
iPhone, Android, and Tablets.
 Secret product
releases, contests, promotions, and sales.
 SEO & PPC
 Search for watches, Nixon shows up.

6. Internet Marketing
 Utilize Google ads and Google Keywords.
 Use of the following Keywords in search.
 Men’s Watches
 Surf Watches
 Limited Edition Watches
 Women’s Watches
 Custom Watches
 Exclusive Watches

7. Sample Ad Copy
Nixon Watches
Prestige. Surf. Custom. Limited Edition. Skate.
Premium. Nixon Watches
http://www.nixon.com

8. Measuring Success
 Google Analytics
 Site Visits by demographic
 See if we are targeting the right people.
 Track
sales for the month after a
campaign is ran.
 Increase = Success!

9. Budgeting
 $15,000 for the summer 2012.
 Highest sales in peak summer
Months.
 $5,000 allocated towards
mobile strategy.
 $10,000 Internet Marketing,
SEO, and PPC.
 Social Media Strategy
= No Cost!

10. Thank You!